AI maturity refers to an individual’s sophistication in understanding, adopting, and implementing AI across their workflows. Our research shows that eager adopters who have higher AI usage report themselves as 77% more confident in the quality of their work.
Join savvy AI marketers like yourself who have already discovered their true AI maturity level. Our quick quiz places you on the scale from Beginner all the way to Expert and the results may surprise you.
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ActiveCampaign’s AI marketing maturity model was constructed through a survey of 1,000 US marketing professionals and business owners. Our methodology involved the creation of five question categories, each with distinct scoring weights that contributed to a composite score out of 100. These scores were then segmented into five maturity levels to classify a respondent’s AI sophistication.
The maturity levels developed from this model include Beginner, Developing, Intermediate, Advanced, and Expert.
Whether you’re just starting your AI journey or want to elevate your existing skills, we’ve curated the resources you need to level up your AI maturity.
Discover where you land on the AI marketing maturity ladder and learn real-world techniques you can use to move to the next level.
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