Shay Howe

Marketing

Chief Marketing Officer

Shay Howe is the Chief Marketing Officer at ActiveCampaign, where he drives the company’s overall marketing strategy, brand positioning, and growth initiatives. He has previously held leadership positions across product and design, and his product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota Venture portfolios. Shay’s passion for building teams extends outside of work, as he also serves as a mentor with Techstars and LongJump Ventures.