Manage hundreds of clients, all in one place
When you need to track students and alumni it’s tricky to coordinate the details across departments. Marketing automation takes care of the behind-the-scenes so that you can give each person the attention they deserve.
Score leads and focus new business efforts
Prioritize the most promising leads
Give every contact a point-based score that shows how likely they are to convert into a paying customer or client. Our lead scoring system factors in their engagement, purchase history, preferences, and more.
Adapt based on lead actions
Every time your lead takes action, their lead score is lead score is automatically updated. You get a real-time view of how engaged each contact is.
Keep track of everything with pipelines
Manage all your leads in one workflow
Get instant visibility into orders with real-time insights and send automated product and category interest follow-ups. React immediately with behavior-triggered campaigns and post-purchase engagement.
Follow the entire customer journey
Add notes and updates whenever something changes, so all your account managers instantly have access to the latest customer info and preferences.
Build trust with personalization & dynamic content
Tailor every experience
Leverage contact list data to show everyone content that resonates with their unique preferences.
Personalize more than just [First name]
Swap out content blocks, headlines, images, and calls-to-action to make sure that everyone gets a message that really speaks to them individually.
Onboard new clients faster & more effectively
Effortless migration
Switch your automations, emails, forms, and contacts to ActiveCampaign for free.
Have all the right info to get started
Save preferences, track lead actions, and more with our audience management tools. Make sure you’re always one step ahead, so you get the right content to the right people.
Sync your email campaigns & your ad audiences
Send emails and run ads from the same platform
Use our social integrations to connect your email and advertising campaigns.
Build consistent omnichannel campaigns
Use social and advertising channels to find new leads across every stage of the marketing funnel.
