Brendan Hufford, Author at ActiveCampaign

Posts from Brendan Hufford:

How to Identify Customer Needs (With Info You Already Have)

The world has changed and so have your customers: But how do you know what to offer your customers?...

How to Create a Customer Experience Strategy (+4 Examples)

In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the...

5 Secrets to Using Quizzes for Effective Lead Generation

This blog was contributed by Boris Pfeiffer, founder of the quiz maker Riddle. Why do quizzes work so well...

Lifecycle User Engagement: How To Message Users Across Different Journeys

This post was contributed by Chameleon. There’s nothing worse than opening your inbox and seeing a brand send you...

Create an Effective Lead Scoring System in 7 Steps

Ideal customer checklist

What Is Split Testing? (And How to Do It Right in 2024)

By the end of 2023, the average conversion rate for an ecommerce store is 4.29%. For every 100 visitors...

What is Lead Nurturing? Strategy, Tips, and How-tos

Are you investing time, energy, and resources into generating leads but struggling to see bottom-line results? You’re not alone....

Lead Nurturing Campaign Strategies that Win Customers (+Examples)

So, you’ve got new leads. That’s great! Now what? It’s time to turn your leads into customers. If you’re...

What is Hypergrowth? 10 Secrets to Achieving it in 2024

We’ve heard what it takes to be a “hypergrowth” company. Things like: But what if I told you that...