esanteralli, Author at ActiveCampaign

Posts from Ernie Santeralli:

25 Customer Service Skills to Improve Customer Retention and Acquisition

Customer expectations for service are sky-high (and rising), and your customer service reps (CSRs) need the skills to meet...

How to Set up a CRM: 6 CRM Setup Best Practices

True or False: CRM implementation and CRM setup are the same thing. Give up? False! What’s the difference? CRM...

Sponsored Content: What You Need to Know (and 9 Examples!)

“Paid post” “Presented by” “Sponsored by” “Partnered with” “Promoted” “Affiliated with” “Powered by”

CRM Implementation: 8 Steps for a Successful CRM Rollout

Using a CRM (customer relationship management) platform is pretty much standard practice—91% of businesses with more than 10 employees...

Sales Development Representative (SDR): Definition and What the Job Is Like

Lead → Qualified lead → Customer Makes sense, right? You’ve got leads coming in, you figure out which ones...

How to Use Landing Page Automation For Your Business

Marketing automation and landing pages are two of the most powerful tools in your digital marketing toolbox. They’re a...

10 Cold Email Templates That Still Work in 2024

Cold email is tricky. What do you send? Are there cold email templates you can use? Which cold email...

The 7 Greatest Sales Pitch Examples We’ve Ever Seen

“What does your company do?” “Why would I switch over to you?” “I wish there was an easier way.”...

33 Common Sales Objections (and How to Handle Them)

“I need some time to think about it.” “It’s too expensive.” “Just send me some information.” If you’ve ever...