kmacksey, Author at ActiveCampaign

Posts from Kenzie Macksey:

Setting new standards for marketing automation in 2024

At ActiveCampaign, we are setting new standards for marketing automation with a platform that truly adapts to the uniqueness...

Activate AI-Generated, Industry Specific Automations in Just a Few Steps

We’re excited to introduce AI-powered automation recommendations tailored to your industry and business goals. With this new capability, activating...

Elevate Your Email Marketing With Automated 1:1 Emails for Top-of-Funnel Prospecting

It is rare to discover a brand that is not engaged in email marketing. In today’s market, 85% of...

A Guide to Google and Yahoo Authentication Changes in 2024

Significant changes are on the horizon for email communication. Google and Yahoo, are implementing authentication requirements and spam prevention...

Navigating the Changing Email Landscape: Insights and Strategies with ActiveCampaign Head of Deliverability

Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These...

AI-Powered Sales Engagement Automation: Generate Email Content for Automated 1:1 Prospecting Emails, Saved Responses, and Direct 1:1 Messages

As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence–...

Power up your B2B sales and marketing with ActiveCampaign’s first account-based trigger

In the dynamic world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer...

Unleash the Power of Data with Sales Engagement Automation Reporting

Data is the fuel that drives sales success, and with Sales Engagement Automation, you gain access to a wealth...

Easily Attach Important Documents Directly to Your Contact, Account, or Deal Records

In today’s fast-paced business world, time is of the essence, especially when it comes to closing deals and managing...