lminning, Author at ActiveCampaign - Page 6 of 6

Posts from Lauren Minning:

Targeted Content: The Secret to Gaining and Keeping Customers Is Just Two Words

Imagine you are a potential customer and you have a fitness goal.

Do Pop-ups Work? Here’s What They Do to Your Conversion Rate

Do pop-ups work? Let’s just get this out of the way up front: Pop-ups are annoying. Heck, even OptinMonster,...

5 Sign-up Form Design Mistakes That Can Kill Your Conversion Rate (and How to Fix Them)

First impressions are everything. They make or break whether a successful conversion is in your future.

How “Microcopy” Can Get You More Conversions (from Leads You Already Talk To)

“A/B testing.” “Persona.” “ROI.” There’s so much marketing jargon out there that it’s sometimes hard to figure out what...

How to Create Targeted Email Marketing Campaigns That Convert

This post was updated on June 9, 2022 Have you ever wished you could just reach into your computer...