rburns, Author at ActiveCampaign - Page 2 of 3

Posts from Rachel Burns:

What Are KOLs? Why You Need Key Opinion Leaders in Your Marketing Strategy

Word of mouth is one of the most powerful tools in marketing:

10 Memorable Copywriting Examples (and Why They Convert)

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett...

How to Become a Life Coach: 8 Steps to Build a Successful Coaching Business

“Coaching isn’t therapy. It’s product development, with you as the product.” – Fast Company That quote might be 23...

10 Cyber Monday Email Examples to Inspire Your Next Campaign

This post was updated for the 2022 Holiday Season. Cyber Monday can be a perfect storm; there’s no denying...

Hours Needed for CRM: Is CRM Software a Time-Stealer or Time-Saver?

Up to 69% of CRM implementation fails because not enough planning and effort goes into the process. Time is...

When to Use Landing Pages to Capture and Convert Leads (Plus 11 Best Practices) Updated For 2022

This post was updated on July 11, 2022. A landing page is a standalone page created specifically for a...

How to Measure CRM Success (Plus 13 Metrics You Should Know)

This post was updated on August 5th, 2022. How do you know if your new CRM system is working?...

Why Is My Landing Page Not Converting? 8 Reasons (and How to Fix Them)

“At their core, landing pages that convert speak directly to real people with real problems in search of real...

3 Types of CRM Software: Which Is Right for Your Business?

This post was updated on October 13, 2022. If you’re in the market for customer relationship management software (CRM),...