At ActiveCampaign, we are setting new standards for marketing automation with a platform that truly adapts to the uniqueness of your business. Our commitment to innovation ensures your marketing efforts are not only effective, but also validated for success.
Introducing an enhanced automation building experience
We've made significant updates to our automation building experience to make it more intuitive, user-friendly, and performant across the platform. These enhancements include refined navigation, simplified workflow processes, and an overall improved user experience, ensuring that building automations is both efficient and effective.
What's new?
New and improved Automation Canvas
Every detail matters to provide the best automation experience. Our enhanced automation canvas introduces a collection of small but mighty improvements designed to enhance usability, functionality, and overall experience. You’ll also notice a much faster experience loading your automation!
- Automation minimap: Navigate your automations with ease using the new minimap feature. Get a quick overview of your entire workflow and jump to specific sections instantly.
- Zoom controls: Fine-tune your view with new zoom controls, allowing you to zoom in for detailed adjustments or zoom out for a broader perspective.
- Fit to screen: Optimize your workspace with the “Fit to Screen” option, enabling you to see your entire automation at a glance.
- Download automation as a PNG: Share and review your workflows easily by downloading your automations as PNG files.
- Improved usability for “Go To” actions: Enhanced usability of “Go To” actions makes directing the flow of your automations more intuitive.
- Automatic end automation indicator: No need to add an end action—it’s automatic!.
- New sleek design, same powerful automation: The modernized automation builder will feature an optimized design that will ensure quick and smooth building, even with complex workflows.
Automation tailored to the uniqueness of your business
Our new Action menu is designed to make selecting and searching for automation actions easier than ever before. With this update, you will enjoy improved discoverability, a modernized look, and the introduction of Suggested Actions tailored to your business and use case for more efficient automation building.
- Improved action search and quick add: Our new action search functionality allows you to find the actions you need instantly. Simply type in the action you’re looking for, and our quick add feature will help you add it to your automation in seconds.
- Better action discoverability: The updated menu enhances action discoverability, making it easier for you to explore and select the right actions for your automation, whether you’re a beginner or an advanced marketer.
Build and personalize automations with ease
We're enhancing the efficiency and ease of use of our automation workflows with meaningful improvements to each action. Key updates include in-context content editing for sending actions, optimized layouts with better consistency, and a brand-new personalization experience with features like chips and type ahead.
- In-context editing of sending actions: We’ve updating our sending actions so you can edit them directly within the automation builder without navigating away from your workflow. This in-context editing streamlines your process for automating emails, SMS messages, and internal notifications, allowing you to stay focused and maintain your creative flow within the automation builder.
- New personalization experience: We introduced a brand new and consistent personalization experience to make it more intuitive and comprehensive across all automation actions. Key features include an easier way to distinguish and edit personalization tags, and access to all Contact, Deal, Account, and Custom Object personalization tags across every action.
- Improved layouts & navigation: We've enhanced the usability and simplicity of all our actions with an updated look and feel for action configuration, consistent designs and patterns throughout the action setup, and an easier and more intuitive navigation.
These updates will streamline your building process, allowing you to maintain your creative flow while setting up automations.
Stay updated on the latest redesigned actions:
- CX App actions
- Subscribe & Unsubscribe from List, Add & Remove Tag, Perform Math
- Send SMS action
- Split, Start/End, Exit, Add Contact & Deal Note, and Site Message
- Update Deal Title, Stage, Value, Status, Owner, Add Deal, and, Convert
- Send 1:1 Email, Notification, Complete Deal Task, Update Contact Field, Update Contact Score
Experience the future of marketing automation
With these innovative enhancements, ActiveCampaign is setting a new standard for marketing automation platforms. We are dedicated to providing you with the tools and features needed to create effective, personalized marketing strategies. Elevate your marketing strategy with ActiveCampaign, where innovation meets seamless automation tailored to your business.
Ready to grow with ActiveCampaign’s new automation experience? Learn more about new features and sign up for early access today.
