![Web Design](https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_wsdj9pco3_igor-ovsyannykov-329196-unsplash.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731929012&s=f2955ec798344e172638fad38bb7249d)
This post has been contributed by Matt Eldridge of Melt Design, a full-service creative agency and ActiveCampaign Certified Consultant that combines web design techniques and marketing strategies for clients across a variety of verticals.
I’ve been redecorating the house over the last month–hours of long dirty work to get to the beautiful end. I have to be honest, I find the hard work of DIY to be dull. Stripping walls, pulling up flooring, and endless trips to the hardware store, is not my ideal use of time, but I do love the end result.Now I’m adding some finishing touches—new pillows, an owl ornament and some new pictures to cap off the project. However, I know that in six months or a year, I’ll be making some tweaks to keep it looking fresh. The same applies to your website and marketing.Many business owners I speak to tell me their website does nothing for their business. 99% of the time it’s because they put no effort into keeping it in line with what they want it to do for them.They spend some money, get it online and forget all about it.I’m not saying you continuously need to be re-building or changing the design of the website, but as your business goals change so should the way you use your site.I’m constantly testing, tweaking and using my website to make my life, my team's life, and my customers’ lives better. I’ll spend an hour a month looking around the site thinking “does this reflect where we are now and the direction we’re heading?” If it doesn’t, I rewrite, remove, or add what I need immediately.The key to success with a website is to launch and fine-tune as you go. So many people are so worried that it won’t work for them the first time, so they either don’t do anything or seek perfection. Having this mentality is what's holding your website back from being a success.Our most successful clients have the philosophy of getting it done now and then assessing and addressing later.So, let’s go over some things that you should be looking at to make sure your website is optimized for your business.