As ecommerce businesses focused on delivering top-notch customer experiences—answering questions, managing inventories, and keeping their online and physical stores running smoothly—ActiveCampaign quietly worked behind the scenes, driving results that made a major impact. Through powerful automation, ActiveCampaign helped ecommerce brands recover $10.5 million during Black Friday weekend alone, showcasing the huge potential of automating campaigns for online shoppers, with a 56% year-over-year increase in recovered revenue.
Curious how automation could transform your Black Friday sales and help you offer special deals? Read on to discover how ActiveCampaign’s innovative tools did the heavy lifting for ecommerce brands during the busiest shopping weekend of the year.
Abandoned cart automation: A game-changer for Black Friday
Through our abandoned cart automation, we helped the businesses we serve recover $10.5 million throughout Black Friday weekend, a 56% YoY increase in recovered revenue.
Not only is automation helping ecommerce businesses recover more revenue than ever before, but it’s now simpler than ever to integrate automation into your email marketing strategy and get started.
Streamlined implementation with ActiveCampaign’s AI automation builder
All businesses have to do is use ActiveCampaign’s AI automation builder, which will ask a few questions about what you’re trying to achieve and then build an automation sequence for you tailored to the precise needs of your business.
These businesses also set a new record for the number of automation actions processed on a single day: 1.4 billion on Cyber Monday, up 20% year over year. This proves that automation is a must-have to stay competitive and drive online sales, especially with more consumers shopping on their mobile phones while providing the best customer experience during the holiday season.
Over the holiday week, 10 billion total automation actions were processed, and nearly 4 billion emails were sent, up 20% year over year.
The record-breaking 1.4 billion automation actions processed on Cyber Monday attest to automation’s growing indispensability. This surge in activity is not exclusive to the holiday shopping seasons; it reinforces that automation is a year-round must-have for businesses striving to stay competitive and provide exceptional customer experiences.
Using automation beyond peaks
Ecommerce businesses can harness the power of automation all year long by incorporating these strategies:
- Drip email campaigns for customer engagement: Set up automated drip campaigns to nurture customer relationships. This could include post-purchase follow-ups, product recommendations, and personalized offers.
- Segmentation for targeted marketing: Leverage ActiveCampaign’s advanced segmentation features to categorize customers based on behavior, preferences, and demographics. Tailor marketing messages to specific segments within your target audience for more effective communication.
- Feedback loops for continuous improvement: Implement automated surveys and feedback loops to gather customer insights and grow your email list with engaged subscribers. Use this data to refine products, services, and marketing strategies throughout the year.
- Lifecycle marketing for long-term relationships: Create automated workflows for different stages of the customer lifecycle to build and maintain loyal customers. From onboarding to loyalty programs, automation ensures consistent and personalized interactions.
Unlock year-round success with ActiveCampaign
With the right tools, e-commerce businesses can achieve success not only during peak seasons but throughout the entire year. ActiveCampaign’s role in recovering millions during Black Friday and Cyber Monday highlights the power of automation, but its true value lies in its ability to enhance daily operations. Automation provides endless opportunities to grow and improve, from recovering abandoned carts to setting up drip campaigns and refining your email strategy through feedback.Start your free 14-day trial of ActiveCampaign’s automation tools and see how they can help you maximize your ecommerce potential—not just for the holidays but all year long.
