The 8 Best Business Automation Software for 2024

The landscape of business automation software has never been more vibrant and varied. With many innovative options at your fingertips, choosing the right solution to streamline operations and scale your business can seem overwhelming. This is precisely why we've crafted this guide.

In this post, we'll dive deep into the best business automation software options. By illuminating their unique strengths and key features, we aim to empower you to make an informed decision that will set your business on a trajectory of robust growth and improved efficiency.

At its core, business automation software is a technological solution designed to streamline and automate repetitive, often time-consuming business tasks. It encompasses many functions, from basic operations such as data entry and invoice generation to more complex processes like customer relationship management and supply chain optimization.

By implementing these software solutions, businesses can increase their operational efficiency, reduce the potential for human error, and free up employees' time to focus on more strategic, value-adding tasks.

How business automation software is mainly used depends on the business's specific needs. For instance, a sales-driven organization may prioritize automating customer relationship management, focusing on lead generation, sales funnel management, and customer retention. On the other hand, a manufacturing company might lean towards automating its supply chain processes to improve inventory management and production scheduling.

The true value of business automation software lies in its ability to integrate various business functions into a unified system. This holistic approach enables real-time information sharing and provides a comprehensive view of business operations, facilitating informed decision-making. By reducing manual labor and improving efficiency, business automation software is a crucial tool in the pursuit of scalability and growth.

1. Efficiency: Business automation software drastically reduces the time and effort required to execute repetitive tasks. By automating these operations, businesses can significantly streamline their workflows, leading to higher efficiency. The software can process tasks faster and with more accuracy than humans, thus enabling businesses to accomplish more in less time.
2. Cost savings: Business automation software can significantly save costs in the long run. Although there's an initial investment involved in acquiring the software, the reduction in manpower hours and decrease in errors leads to substantial savings. These cost benefits can then be reallocated to other strategic initiatives to spur business growth.
3. Reduced errors: Human error is inevitable in manual processes. Automation software, on the other hand, performs tasks with a high level of accuracy, significantly reducing the potential for errors. This can be especially beneficial in data entry or accounting areas where mistakes can lead to serious consequences.
4. Improved decision-making: Business automation software often includes robust analytics and reporting tools. These can provide invaluable insights into business performance and trends, facilitating better, data-driven decision-making. Access to real-time information also enables quick adjustments to strategies or processes, enhancing business agility.
5. Increased employee satisfaction: By automating mundane and repetitive tasks, employees can focus on more engaging, value-adding activities. This can lead to increased job satisfaction and improved employee retention. Moreover, using automation software can enhance the work-life balance by reducing the need for overtime and giving employees more control over their time.
6. Scalability: One of the most significant benefits of business automation software is its scalability. As your business grows, the software can adapt and scale according to your needs. It makes managing increased workloads or expanding operations significantly easier, facilitating smooth and sustainable business growth.

When selecting the ideal business automation software for your organization, a few primary considerations come to the forefront. It's essential to evaluate your business needs. This assessment involves identifying the tasks and processes you aim to automate, the problems you want to solve, and the goals you hope to achieve.

Each software has its strengths and specialized functions; aligning them with your business requirements is paramount. You want a tool that automates tasks, addresses challenges, and helps you meet your strategic objectives.

Secondly, the scalability and flexibility of the software must be evaluated. As your business grows and evolves, the automation needs might change or increase. Opting for a software solution that can scale with your business, support more extensive operations, integrate new processes, and accommodate increased data volumes is advisable.

Likewise, flexibility is crucial as it allows the software to adapt to changes in business processes or market conditions, ensuring long-term usability.

Another crucial consideration is the user-friendliness of the software. The interface should be intuitive and easy to navigate, even for non-technical users. Implementation should be smooth, and your team should be able to learn how to use the software quickly. Remember, the goal of automation is to simplify operations and save time. If the software is too complicated, it can have the opposite effect, decreasing productivity and user resistance.

Lastly, consider the software's cost against the value it offers. While you might be tempted to choose the cheapest option, it's essential to consider the return on investment (ROI). The best software will offer significant value, boosting productivity, improving accuracy, providing insightful data, and ultimately leading to cost savings and increased revenue. Therefore, consider the upfront and ongoing costs and the potential ROI before deciding.

The top contenders for business automation software all share distinguishing attributes that elevate their status in the competitive market. They each offer robust functionality, a suite of tools designed to streamline operations, and intuitive interfaces that facilitate easy usage, even for those without technical expertise. A crucial commonality among these standouts is their commitment to scalability and adaptability, attributes critical for businesses anticipating growth or fluctuating needs.

While there are many business automation tools to choose from, here is our pick for 2024:

• ActiveCampaign
• Zapier
• SureTriggers
• Brevo
• Workato
• Hootsuite
• Zoho CRM
• HubSpot

G2 Rank: 4.5/5 stars

ActiveCampaign shines as one of the leading choices in business automation software due to its seamless integration of email marketing, sales automation, and customer relationship management (CRM) within a single, unified platform. This multifaceted solution is designed to help businesses of all sizes streamline their marketing, sales, and customer service tasks, enabling them to optimize customer journeys with individualized experiences. The software stands out for its ease of use, robust feature set, and competitive pricing, making it a strong choice for businesses aiming to automate their operations without breaking the bank.

Noteworthy features of ActiveCampaign include:

• Comprehensive email marketing tools, including segmenting, scheduling, and advanced analytics
• Powerful CRM features with lead scoring and advanced contact management capabilities
• Dynamic automations that allow users to create complex, multi-step automation workflows
• Machine learning capabilities to help optimize content, timing, and target audience
• In-built integrations with over 300 popular apps and services

Primarily, ActiveCampaign caters to small and medium-sized businesses looking for a comprehensive solution to automate their marketing and sales processes. However, the flexibility and scalability of the software make it suitable for larger enterprises as well.

What languages does ActiveCampaignsupport?

ActiveCampaign provides support for an extensive array of languages, ensuring that businesses across the globe can leverage their platform effectively. Here are a few of the languages served by ActiveCampaign:

• English
• Spanish
• French
• German
• Italian
• Portuguese

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts payments in US Dollars (USD), Canadian Dollars (CAD), Brazilian Real (BRL), and Australian Dollars (AUD).

What is the entry price point for ActiveCampaign?

ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.

Plus, no matter what plan you choose, you’ll enjoy features like:

• Accelerated onboarding
• Contact migration
• Chat and ticket support
• Customer enablement workshops
• And video tutorials

Find all plans on the ActiveCampaign pricing page.

G2 Rank: 4.5/5 stars

Zapier holds a commendable position in the arena of business automation software. The platform's streamlined interface and simple logic make it accessible to users of all skill levels. It's a solution that primarily caters to businesses looking for a quick and efficient way to connect disparate applications and automate workflow processes. Whether you're a small business owner juggling multiple tasks or a large enterprise striving for operational efficiency, it's an ideal choice.

One of Zapier's unique features is its vast library of pre-built "Zaps," which are ready-to-use automated workflows between multiple applications. This expansive set of integrations, currently spanning over 3,000 apps, empowers users to automate tasks between diverse software tools without writing a single line of code. For example, it can link your email marketing software to your CRM or social media scheduling tool to your content management system, automating tasks that would otherwise require manual data entry.

Moreover, Zapier offers a robust feature known as "Multi-Step Zaps," which allows the creation of complex automated workflows involving multiple actions across several apps. This not only optimizes work processes but also leads to a significant reduction in time and potential human errors. Another noteworthy feature is the "Path," which enables conditional workflows based on specific criteria, adding a layer of intelligent decision-making to your automation.

What languages does Zapiersupport?

Zapier, in its effort to make automation accessible to a global audience, provides support primarily in English. However, its API-based structure allows the interconnection of thousands of apps that might be available in different languages. This means that while the Zapier interface and support are in English, the apps and workflows you create can handle data in numerous languages as the integrated applications dictate.

Which currencies does Zapier accept?

Zapier accepts payments in various currencies. However, all transactions are processed in United States dollars (USD). This means that whether you're paying from Europe, Asia, Africa, or any part of the world, your local currency will be converted to USD at the current exchange rate provided by your bank or credit card company. Please note that any charges related to currency conversion are typically handled by your financial institution and not Zapier itself.

See Zapier’s pricing page for more information.

What is the entry price point for Zapier?

Zapier offers a freemium pricing model, meaning you can use their service for free with limited functionalities. However, you would need to upgrade to a paid plan to unlock more features and get higher usage limits. As of my knowledge cutoff in September 2021, the entry-level pricing for a paid plan starts at $19.99 per month when billed annually. However, the pricing might have changed, so I recommend checking Zapier's official pricing page for the most accurate and up-to-date information.

See Zapier’s pricing page for more information.

Does ActiveCampaign integrate with Zapier? 

Yes, Zapier integrates with ActiveCampaign. You can find more information in the ActiveCampaign Marketplace.

SureTriggers is a cutting-edge, user-friendly automation technology platform that aims to transform the way organizations function. SureTriggers user-friendly interface and robust capabilities enable users to automate repetitive procedures, improve processes, and increase productivity. It functions as a virtual assistant, freeing up critical time and resources for organizations to focus on their primary goals.

The ability to design custom processes based on triggers and actions is at the heart of SureTriggers. Triggers are events or situations that cause an action to be performed, whereas actions are the activities that you wish to automate in response to those triggers. Businesses can use this dynamic functionality to automate a wide range of operations, from lead generation and data management to customer interaction and workflow optimization.

The integrations with major platforms such as WordPress and numerous SaaS apps is one of its top benefits. This assures interoperability and allows companies to use their existing tools and systems while introducing automation. SureTriggers effortlessly interacts with CRM software, email marketing platforms, and project management solutions to improve operational efficiency.

SureTriggers also provides a number of unique features that help to improve automation capabilities. Advanced conditional logic, email notifications, data mapping, and comprehensive customization possibilities are among them. Businesses can design sophisticated processes that are suited to their unique requirements, assuring maximum efficiency and effectiveness.

SureTriggers is the ultimate automation solution for organizations looking to streamline processes, save time, and maximize production. SureTriggers helps organizations to take control of their operations and promote development in a fast expanding digital ecosystem with its user-friendly interface, strong capabilities, and seamless connections.

What languages does SureTriggerssupport?

SureTriggers is primarily available in English. The WordPress plugin, on the other hand, is meant to be compatible with other Language Translations plugins, allowing users to translate and localize the interface to meet their individual needs and preferences. This adaptability means that SureTriggers can be used efficiently by users worldwide, regardless of their favorite language.

Which currencies does SureTriggers accept?

SureTriggers offers a variety of currencies to suit people from all over the world. It accepts the most common currencies like US dollars (USD), Euros (EUR), British pounds (GBP), Canadian dollars (CAD), Australian dollars (AUD), and others. This allows consumers to trade and interact with SureTriggers in their native currency, increasing simplicity and accessibility for a worldwide user base.

What is the entry price point for SureTriggers?

SureTriggers provides multiple pricing plans to meet a variety of demands and budgets. SureTriggers entry-level price point is competitive and economical. With this price, users can have access to the main features and advantages while keeping their expenditures under control. It delivers alternatives that correspond with your objectives and growth plans, providing value for your investment, whether you're a small business or a huge corporation.

See SureTriggers pricing page for more information.

Does ActiveCampaign integrate with SureTriggers?

SureTriggers works in tandem with ActiveCampaign. Users can automate their marketing and customer interaction workflows, use the capabilities of both platforms, and improve their overall marketing and business strategy by linking SureTriggers and ActiveCampaign.You can find more information in the ActiveCampaign Marketplace.

G2 Rank: 4.5/5 stars

Brevo has emerged as one of the leading contenders in business automation software thanks to its streamlined and intuitive design and robust capabilities that can meet a wide range of business needs. This versatile software provides an efficient platform for workflow automation, process tracking, and team collaboration, bringing together different aspects of your business under one umbrella and enhancing overall productivity. Whether you're a small business looking to automate basic tasks or a large corporation aiming to streamline complex workflows, Brevo offers solutions that cater to your specific requirements.

A unique feature that sets Brevo apart is its exceptional capacity for customization. The software offers a plethora of integrations, allowing businesses to connect various other tools and platforms they're already using, thereby creating a seamless digital ecosystem. Furthermore, Brevo shines in the area of workflow visualization. Its intuitive interface makes it easy for users to create, modify, and monitor workflows, granting them greater control and understanding of their processes.

Additionally, Brevo's powerful automation capabilities are complemented by an impressive set of analytical tools. Businesses can easily track and analyze performance metrics, providing crucial insights for strategic decision-making. This makes Brevo a great fit for organizations of all sizes, particularly those keen on using data to drive continuous improvement and growth.

What languages does Brevosupport?

Brevo, with its commitment to serving a broad and diverse user base, offers its software in several languages. The aim is to deliver a user-friendly experience and cater to customers' specific language preferences, thereby increasing efficiency and productivity. Currently, Brevo supports the following languages:

• English (US/UK)
• French
• Italian
• Spanish
• Portuguese
• German

Which currencies does Brevo accept?

Brevo extends its global inclusivity by accepting a wide range of currencies, further broadening its accessibility to customers worldwide. This flexibility means businesses can pay in their local currency, reducing any complications or additional costs from currency conversion. The currencies currently supported by Brevo are:

• Euro (EUR)
• US Dollar (USD)
• British Pound (GBP)
• Mexican Peso (MXN)
• Argentine Peso (ARS)
• Brazilian Real (BRL)
• Indian Rupee (INR)
• Canadian Dollar (CAD)
• Singapore Dollar (SGD)
• Romanian Leu (RON)
• Japanese Yen (JPY)
• Malaysian Ringgit (MYR)
• Chilean Peso (CLP)
• Moroccan Dirham (MAD)
• Peruvian Sol (PEN)
• Australian Dollar (AUD)
• Swiss Franc (CHF)

See Brevo’s pricing page for the most up-to-date information.

What is the entry price point for Brevo?

Regarding affordability, Brevo distinguishes itself with a pricing model designed to cater to a wide spectrum of businesses. Recognizing that only some businesses require an extensive suite of features, Brevo offers a 'Free Forever' plan. This option is ideal for startups or small enterprises exploring the realm of business automation. For organizations ready to invest and unlock more robust capabilities, Brevo offers a 'Starter' plan priced at $25 monthly. This pricing structure offers more comprehensive features, granting businesses greater scalability and flexibility. Therefore, whether you're testing the waters of automation or ready to dive in headfirst, Brevo offers budget-friendly options to cater to your specific needs.

See Brevo’s pricing page for the most up-to-date information.

Does ActiveCampaign integrate with Brevo? 

No, Brevo does not directly integrate with ActiveCampaign. However, you can find similar software that does integrate in the ActiveCampaign Marketplace.

G2 Rank: 4.7/5 stars

Workato stands out for its innovative integration and automation capabilities in the business automation software landscape. Used by thousands of companies, from burgeoning startups to established enterprises, Workato offers a rich set of features that facilitate streamlined workflows and seamless data flow between different software applications.

One of Workato's hallmark attributes is its Intelligent Automation feature. This involves the integration of AI and Machine Learning, enabling the automation of even complex business processes with great ease. Workato boasts a Recipe IQ, which measures the complexity of the tasks it can handle. This includes conditional actions, loops, and callable recipes, making it a valuable asset for businesses dealing with multi-layered processes.

Workato also shines in its ability to cater to diverse industries, including tech, finance, HR, and sales. With its intuitive, code-free platform, it is suitable for both technical and non-technical users. Hence, whether you are a developer aiming to automate complex IT workflows or an HR professional looking to streamline employee onboarding, Workato offers a powerful, user-friendly solution to meet your business automation needs.

What languages does Workatosupport?

Workato's platform is primarily in English. However, the versatility of its automation features and its ability to integrate with a wide range of software applications make it usable for businesses operating in various linguistic environments. It is essential to check with the company or consult their documentation for specific language support updates.

Which currencies does Workato accept?

Workato primarily accepts payments in United States Dollars (USD). However, as a global provider of business automation solutions, they can also process payments in several other currencies, but this typically depends on the user's location and the payment method used.

See Workato’s pricing page for the most accurate and up-to-date information.

What is the entry price point for Workato?

Workato offers various pricing models that changes based on different business needs. Pricing can vary based on the number of tasks or operations required and the complexity of the workflows.

See Workato’s pricing page for the most accurate and up-to-date information.

Does ActiveCampaign integrate with Workato? 

No, Workato does not directly integrate with ActiveCampaign. However, you can find similar software that does integrate in the ActiveCampaign Marketplace.

G2 Rank: 4.1/5 stars

Hootsuite is widely recognized as one of the best business automation software solutions available. Its robust features and user-friendly interface make it a top choice for businesses of all sizes. With Hootsuite, users can easily manage and automate their social media presence across multiple platforms, saving valuable time and effort.

One of the unique features that sets Hootsuite apart is its comprehensive social media management capabilities. Users can schedule posts in advance, monitor social media activity, engage with their audience, and analyze performance through intuitive analytics. This allows businesses to maintain a consistent social media presence, build brand awareness, and drive engagement with their target audience.

Hootsuite primarily caters to businesses and marketing professionals who understand the importance of social media in their overall marketing strategy. With its user-friendly interface and powerful features, Hootsuite empowers businesses to automate their social media efforts and maximize their online presence. Whether you're a small business owner, a social media manager, or part of a larger marketing team, Hootsuite provides the tools and automation features necessary to streamline your social media management and achieve your business goals.

What languages does Hootsuitesupport?

Hootsuite software is available in various languages to cater to a global user base. Here is a list of languages supported by Hootsuite:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Russian
• Japanese
• Chinese (Simplified and Traditional)
• Korean

Which currencies does Hootsuite accept?

Hootsuite accepts various currencies to accommodate its global user base. Here is a list of currencies supported by Hootsuite:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Chinese Yuan (CNY)
• Indian Rupee (INR)
• Brazilian Real (BRL)

See Hootsuite’s pricing page for the most up-to-date information.

What is the entry price point for Hootsuite?

Hootsuite offers flexible pricing plans to cater to the diverse needs of businesses. The entry-level pricing for Hootsuite starts at $99 per month. This plan is designed for individuals and small teams looking to manage their social media presence and automate their business processes effectively. As businesses grow and require more advanced features and capabilities, Hootsuite also offers higher-tier plans with additional functionalities and increased team collaboration options.

See Hootsuite’s pricing page for the most up-to-date information.

Does ActiveCampaign integrate with Hootsuite? 

Yes, Hootsuite integrates with ActiveCampaign. You can find more information in the ActiveCampaign Marketplace.

G2 Rank: 4/5 stars

Zoho CRM is widely recognized as one of the best business automation software solutions available. It's comprehensive features and user-friendly interface make it a top choice for businesses of all sizes. One of the key reasons why Zoho CRM stands out is its advanced automation capabilities. The software offers workflow automation, allowing businesses to streamline and automate their sales and marketing processes. This enables teams to save time, improve efficiency, and focus on building meaningful customer relationships.

In addition to its automation features, Zoho CRM offers a range of unique functionalities that set it apart. One notable feature is its AI-powered sales assistant, Zia. Zia provides sales teams with real-time insights, predictions, and suggestions, empowering them to make data-driven decisions and close deals more effectively. Another standout feature is the integration with other Zoho applications, such as Zoho Campaigns for email marketing and Zoho Desk for customer support. This seamless integration allows businesses to manage multiple aspects of their operations within a single platform, enhancing productivity and collaboration.

Zoho CRM primarily caters to sales and marketing teams across various industries. Whether you're a small business owner, a mid-sized company, or an enterprise-level organization, Zoho CRM offers the scalability and flexibility to meet your specific needs. With its robust feature set, ease of use, and customization options, Zoho CRM empowers businesses to streamline their processes, drive growth, and deliver exceptional customer experiences.

What languages does Zoho CRMsupport?

Zoho CRM software is designed to serve diverse users across different regions and languages. It offers multi-language support to accommodate businesses and teams around the world. Some of the languages supported by Zoho CRM include:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Danish
• Norwegian
• Finnish
• Russian
• Chinese (Simplified)
• Chinese (Traditional)
• Japanese
• Korean

Which currencies does Zoho CRM accept?

Zoho CRM accepts various currencies to cater to its global user base. It allows businesses from different countries to transact and manage their customer relationships in their local currencies. Some of the currencies accepted by Zoho CRM include:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Chinese Yuan (CNY)
• Indian Rupee (INR)
• Brazilian Real (BRL)
• South African Rand (ZAR)

See Zoho CRM’s pricing page for the most up-to-date information.

What is the entry price point for Zoho CRM?

Zoho CRM offers an entry-level pricing plan to make it accessible to businesses of all sizes. This plan includes essential features and functionalities to get started with CRM, such as contact management, lead generation, sales pipeline tracking, and basic analytics. The pricing starts at $14 per user per month, providing a cost-effective solution for organizations looking to automate their business processes and manage their customer relationships efficiently.

The entry-level pricing option of Zoho CRM allows businesses to experience the benefits of a comprehensive CRM system without breaking their budget. It provides a solid foundation for managing customer data, improving sales productivity, and enhancing customer engagement. As businesses grow and require additional capabilities, Zoho CRM offers higher-tier plans with more advanced features to meet their evolving needs. With its affordable pricing structure, Zoho CRM ensures businesses can leverage automation and customer relationship management without significant financial barriers.

See Zoho CRM’s pricing page for the most up-to-date information.

Does ActiveCampaign integrate with Zoho CRM? 

Yes, Zoho CRM integrates with ActiveCampaign. You can find more information in the ActiveCampaign Marketplace.

G2 Rank: 4.4/5 stars

HubSpot is widely regarded as one of the best business automation software solutions available and for good reason. With its comprehensive suite of tools and features, HubSpot empowers businesses to streamline their operations, automate repetitive tasks, and optimize their marketing and sales processes.

One of the standout features of HubSpot is its robust marketing automation capabilities. Users can create automated workflows that nurture leads, send personalized emails, and track customer interactions. This automation saves time and ensures that prospects receive relevant and timely communications, increasing the chances of conversion.

Another key strength of HubSpot is its all-in-one approach, providing a unified platform for marketing, sales, and customer service teams. This integration enables seamless data sharing and collaboration across departments, improving efficiency and alignment. Additionally, HubSpot offers robust analytics and reporting tools that provide valuable insights into campaign performance, lead generation, and customer behavior, helping businesses make data-driven decisions.

HubSpot primarily caters to small and medium-sized businesses (SMBs) looking to streamline their operations, generate leads, and nurture customer relationships. It provides an intuitive and user-friendly interface, making it accessible to users without extensive technical knowledge. Whether you're a marketer, salesperson, or customer support representative, HubSpot offers the tools and resources to automate key processes and drive business growth.

What languages does HubSpotsupport?

HubSpot software supports a wide range of languages, making it accessible to users worldwide. The platform is available in the following languages:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Danish
• Norwegian
• Finnish
• Russian
• Chinese (Simplified)
• Japanese
• Korean

Which currencies does HubSpot accept?

HubSpot supports various currencies to accommodate businesses operating in different countries and regions. The platform accepts the following currencies:

• US dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian dollar (CAD)
• Australian dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Singapore dollar (SGD)
• New Zealand dollar (NZD)
• Swedish Krona (SEK)
• Danish Krone (DKK)
• Norwegian Krone (NOK)
• Mexican Peso (MXN)
• Brazilian Real (BRL)
• Indian Rupee (INR)
• South African Rand (ZAR)

See HubSpot’s pricing page for the most up-to-date information.

What is the entry price point for HubSpot?

HubSpot offers a variety of pricing plans to cater to different business needs. The entry-level pricing for HubSpot is the Starter plan, which starts at $20 per month. This plan provides essential tools and features to help businesses start their marketing, sales, and customer service efforts. With the Starter plan, businesses can manage their contacts, create engaging email campaigns, track website visitors, and access basic analytics and reporting.

While the Starter plan offers a solid foundation for businesses, HubSpot also offers higher-tier plans with more advanced features and capabilities. These plans include the Professional and Enterprise plans, which provide additional functionality such as marketing automation, advanced reporting, CRM customization, and more. The pricing for these plans varies based on the specific needs and scale of the business.

See HubSpot’s pricing page for the most up-to-date information.

Does ActiveCampaign integrate with HubSpot? 

No, HubSpot does not directly integrate with ActiveCampaign. However, you can find similar software that does integrate in the ActiveCampaign Marketplace.