The 5 Best ClickFunnels Alternatives for 2025

clickfunnels alternatives

ClickFunnels has long been a leading name in sales funnel builders, offering a user-friendly interface and pre-designed templates for creating landing pages, sales pages, and entire funnels. It’s a popular choice for online businesses seeking to optimize their marketing and sales processes.

However, while ClickFunnels has its strengths, it’s not the perfect fit for every business. Depending on your specific needs—whether it's more advanced marketing automation, stronger CRM integration, or better scalability—there are alternative platforms that may be a better match. These alternatives often provide expanded functionality, flexible pricing plans, and greater customization to support your business as it grows.

Choosing the right sales funnel builder comes down to understanding your unique goals, budget, and desired features. By exploring these alternatives, you can find a platform that better aligns with your needs and helps you create high-performing sales funnels tailored to your target audience.

ActiveCampaign—Best for email marketing automation

ActiveCampaign is an outstanding alternative to ClickFunnels, offering unlimited emails and robust automation tools for business owners prioritizing email marketing. Its combination of essential features, advanced automation tools, and seamless CRM integration makes it a standout choice for marketers looking to enhance their customer communication and drive conversions.

Why choose ActiveCampaign?

  • Robust email marketing features:
    Design visually appealing, targeted, and personalized email campaigns with ActiveCampaign’s drag-and-drop email builder. Automate follow-ups based on customer behavior to ensure timely and relevant communication.
    Example: Automate a series of welcome emails for new subscribers on your email list or trigger a re-engagement campaign for inactive contacts.
  • Advanced marketing automation:
    Create complex workflows to manage customer journeys efficiently. Automate tasks like sending emails, assigning tasks to team members, or triggering actions based on specific conditions or triggers.
    Example: Automatically assign leads to your sales team once they complete a purchase or reach a specific engagement score.
  • CRM integration and lead management:
    Seamlessly integrate with your CRM to unify marketing and sales data. Track interactions, manage leads effectively, and create detailed customer profiles for better segmentation and messaging.
    Example: Use customer purchase history or website interactions to recommend both physical and digital products in your email campaigns.
  • Personalization and segmentation:
    Deliver highly personalized content to subscribers by segmenting your audience based on preferences, behavior, and demographics. Tailor your messaging for more relevant offers and higher engagement.
    Example: Send product recommendations to customers who previously viewed similar items.

Scalability and flexibility:
Suitable for businesses of all sizes, ActiveCampaign offers pricing plans and features that scale with your growth. Whether you're a small startup or a large organization, ActiveCampaign can adapt to your evolving needs.

Comparison table

CategoryActiveCampaignClickFunnels
Best FeatureAdvanced email marketing automationFunnel building and sales funnels
Pros- Robust email marketing features
- Sophisticated marketing automation
- Seamless CRM integration and lead management
- Powerful funnel-building capabilities
- Wide range of pre-designed templates
- Easy-to-use drag-and-drop editor
Cons- Learning curve for beginners
- Can overwhelm smaller businesses
- Less specialized funnel-building tools
- Limited email marketing features
- Higher entry price for advanced features
- Less flexibility in customizing workflows
Entry Price$15/month for the Starter plan.
See pricing.
Starts at $127/month
See pricing.
Free TrialYesYes

Why ActiveCampaign outshines ClickFunnels

  • More comprehensive marketing automation tools streamline workflows and enhance campaign efficiency.
  • Advanced email marketing features, including dynamic content and segmentation, ensure highly personalized and engaging communications.
  • Affordable entry pricing starts at just $15/month, making it an accessible option for businesses of all sizes.
  • Robust CRM integration provides a unified view of customer interactions, bridging the gap between marketing and sales teams.
  • While ClickFunnels excels in funnel-building, ActiveCampaign balances marketing automation, CRM, and email marketing for a complete solution ideal for growing businesses.

Unbounce—Best for high-converting landing pages

Unbounce is a powerful landing page builder designed for businesses looking to easily create and optimize high-converting landing pages. Known for its user-friendly interface and seamless design tools, Unbounce stands out as a solid alternative to ClickFunnels, offering unlimited landing page creation for businesses aiming to optimize their marketing efforts with ease.

Why choose Unbounce?

  • Drag-and-drop editor: Unbounce offers an intuitive editor and a wide selection of customizable landing page templates, allowing users to design and optimize their pages without coding knowledge. Quickly create engaging pages that align with your brand and objectives.
  • Customizable templates: Access a vast library of professional templates tailored to different industries. Save time and effort with pre-designed layouts that can be A/B tested for maximum effectiveness.
  • Strong integrations: Seamlessly connect with popular marketing tools like CRMs and email marketing platforms. This ensures a smooth flow of data across your marketing stack.

Comparison table

CategoryUnbounceClickFunnels
Best FeatureHigh-converting landing pagesFunnel building and sales funnels
Pros- Intuitive drag-and-drop editor
- A/B testing capabilities
- Broad integration options
- Powerful funnel-building capabilities
- Wide range of pre-designed templates
- Easy-to-use drag-and-drop editor
Cons- Higher entry price
- Limited e-commerce features
- Basic automation capabilities
- Limited email marketing features
- Higher entry price for advanced features
- Less flexibility in customizing workflows
Entry PriceStarting at $99/month
See pricing.
Starts at $127/month
See pricing.
Free TrialYesYes

Why Unbounce outshines ClickFunnels

  • Advanced A/B testing capabilities help businesses continuously refine landing pages for optimal performance.
  • Seamless integration with CRMs and email tools ensures compatibility with existing workflows.
  • Explicitly focused on landing page optimization, making it ideal for businesses prioritizing high-conversion pages over broader funnel building.

Shopify—Best for e‑commerce businesses

When it comes to e-commerce, Shopify is an outstanding alternative to ClickFunnels. It offers a robust platform with tools specifically designed for creating, managing, and scaling online stores.

Why choose Shopify?

  • User-friendly interface: Shopify's intuitive drag-and-drop functionality makes it easy for businesses to build and customize online stores. It’s ideal for beginners while still offering advanced features for seasoned users.
  • Extensive app store: With a wide range of integrations, Shopify’s app store provides tools for marketing, inventory management, and credit card payment processing, enabling businesses to expand their store’s capabilities.
  • Mobile responsiveness: Shopify ensures all stores are optimized for mobile devices, providing an exceptional user experience for customers on smartphones and tablets.

While ClickFunnels excels in sales funnel creation, Shopify is tailor-made for e-commerce with additional features. Its focus on building functional and visually appealing stores, combined with an extensive community of developers, makes it a go-to choice for online merchants.

Conparison table

CategoryShopifyClickFunnels
Best FeatureRobust e-commerce capabilitiesFunnel building and sales funnels
Pros- Wide range of themes and templates
- Integrated payment gateways
- Scalable for growing businesses
- Powerful funnel-building capabilities
- Wide range of pre-designed templates
- Easy-to-use drag-and-drop editor
Cons- Additional costs for certain features
- Requires some technical knowledge
- Limited customization options for checkout pages
- Limited email marketing features
- Higher entry price for advanced features
- Less flexibility in customizing workflows
Entry PriceStarting at $39/month
See pricing.
Starts at $127/month
See pricing.
Free TrialYesYes

Why Shopify outshines ClickFunnels

  • E-commerce-specific features, such as integrated payment gateways and inventory management, cater directly to online stores.
  • Seamless mobile optimization ensures a great customer experience across all devices.
  • Shopify offers greater scalability and support for businesses focusing on growing their e-commerce operations.

Leadpages—Best for simple and effective landing page creation

Leadpages is a powerful platform for creating quick and easy landing pages, making it a strong alternative to ClickFunnels. Known for its simplicity and efficiency, Leadpages allows users to build professional, high-converting pages with features like customizable opt-in forms, ensuring seamless lead capture and list building.

Why choose Leadpages?

  • User-friendly interface: The drag-and-drop editor enables effortless customization of landing pages, making it accessible for users of all skill levels.
  • Extensive template library: Professionally designed templates cater to various industries, saving time and ensuring visually appealing landing pages.
  • Seamless integrations: Leadpages integrates with popular marketing tools and platforms, streamlining lead generation, email marketing automation, and data capture.

Leadpages is an excellent choice for businesses seeking a straightforward solution for landing page creation. While it lacks some advanced funnel features, it excels in delivering fast, effective results for smaller-scale campaigns.

Comparison table

CategoryLeadpagesClickFunnels
Best FeatureRobust e-commerce capabilitiesFunnel building and sales funnels
Pros- User-friendly interface 
- Extensive template library 
- Seamless integrations
- Powerful funnel-building capabilities
- Wide range of pre-designed templates
- Easy-to-use drag-and-drop editor
Cons- Limited customization options 
- Relatively basic funnel functionality
- Advanced features may require higher-tier plans
- Limited email marketing features
- Higher entry price for advanced features
- Less flexibility in customizing workflows
Entry PriceStarting at $37/month
See pricing.
Starts at $127/month
See pricing.
Free TrialYesYes

Why Leadpages outshines ClickFunnels

  • Simple drag-and-drop editor makes page creation quick and accessible for users without technical expertise.
  • Focus on efficiency allows users to launch high-converting landing pages in minutes.
  • Integration capabilities make connecting with email marketing platforms and other tools easy for seamless workflows.

Kartra—Best for all-in-one marketing automation

Kartra is a comprehensive marketing automation and sales funnel creation platform, making it a robust alternative to ClickFunnels. Known for its versatility, Kartra combines many tools to help businesses streamline their marketing and sales processes.

Why choose Kartra?

  • Extensive marketing automation features: Kartra provides advanced automation tools, enabling businesses to build seamless workflows for lead generation, nurturing, and conversions.
  • Advanced sales funnel builder: Design and customize sales funnels with intuitive tools, ensuring efficient customer journeys that drive engagement and revenue.
  • Robust membership site management: Kartra supports creating and managing membership sites, making it a great choice for subscription-based businesses.

Kartra excels in providing an integrated experience, where businesses can manage everything from email marketing automation to membership sites within a single platform.

Comparison chart

CategoryKartraClickFunnels
Best FeatureAll-in-one marketing automation and sales funnel creationFunnel building and sales funnels
Pros- Extensive marketing automation features 
- Advanced sales funnel builder 
- Robust membership site management
- Powerful funnel-building capabilities
- Wide range of pre-designed templates
- Easy-to-use drag-and-drop editor
Cons- Steeper learning curve 
- Higher price point for advanced plans 
- Limited third-party integrations
- Limited email marketing features
- Higher entry price for advanced features
- Less flexibility in customizing workflows
Entry PriceStarting at $119/month
See pricing.
Starts at $127/month
See pricing.
Free TrialYesYes

Why Kartra outshines ClickFunnels

  • Offers a complete marketing ecosystem, eliminating the need for multiple tools and subscriptions.
  • Includes advanced membership site capabilities, making it ideal for subscription-based businesses.
  • Combines marketing automation and sales funnel creation seamlessly, providing businesses a cohesive platform to drive engagement and revenue.

Which platform is best for you?

Every business has unique needs, and finding the right sales funnel or marketing automation platform depends on budget, team size, and goals. Here’s a quick guide to help you decide:

  • Best overall (features and value): ActiveCampaign
    • Combines robust email marketing automation, CRM, and advanced personalization features.
    • Ideal for businesses of all sizes seeking a balance between affordability and functionality.
  • Best for small businesses: Leadpages
    • A straightforward solution for quick and easy landing page creation.
    • Perfect for entrepreneurs and small teams who want to focus on lead generation without a steep learning curve.
  • Best for e-commerce: Shopify
    • Tailored for online retailers with powerful store-building and management tools.
    • Features include integrated payment systems and scalable options for growing stores.
  • Best for simple funnel building: Unbounce
    • Focuses on high-converting landing pages with an intuitive drag-and-drop editor.
    • Great for marketers looking to test and optimize landing pages for better ROI.
  • Best all-in-one solution: Kartra
    • Offers marketing automation, sales funnel creation, and membership site management in one platform.
    • Perfect for businesses seeking a cohesive ecosystem to manage all aspects of their marketing and sales efforts.

The bottom line

Choosing the right platform for your business is key to achieving your sales and marketing goals. While ClickFunnels has established itself as a leader in sales funnel building, the alternatives presented here provide unique features and benefits that cater to a wide range of needs. Whether you’re looking for robust automation with ActiveCampaign, e-commerce capabilities with Shopify, or landing page expertise with Unbounce, each tool offers a distinct advantage depending on your priorities.

ActiveCampaign stands out for its unmatched versatility, powerful automation, and seamless CRM integration among these options. It’s ideal for businesses aiming to optimize their customer journeys, boost engagement, and achieve better ROI.

Ready to see how ActiveCampaign can transform your marketing? Start your 14-day free trial today and discover the difference for yourself!

Frequently asked questions

  1. What is the main difference between ClickFunnels and its alternatives?

ClickFunnels specializes in sales funnel creation, whereas alternatives like ActiveCampaign and Kartra offer additional capabilities such as CRM integration, email marketing automation, and landing page optimization.

  1. Can I use ActiveCampaign to replace ClickFunnels entirely?

Yes, ActiveCampaign’s advanced automation and CRM features can effectively replace ClickFunnels, especially for businesses focusing on email marketing and personalized customer journeys.

  1. Are these alternatives suitable for small businesses?

Absolutely! Platforms like Leadpages and ActiveCampaign offer scalable pricing plans and user-friendly interfaces designed for small teams and entrepreneurs.

  1. Which platform is best for managing e-commerce stores?

Shopify is the best option for e-commerce businesses, offering powerful store-building features, integrated payment gateways, and scalability.

  1. How does ActiveCampaign compare in pricing with ClickFunnels?

ActiveCampaign’s basic plan starts at $15/month, making it a more budget-friendly choice compared to ClickFunnels, which starts at $127/month.

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