The 6 Best Customer Retention Software for 2024

2024 is filled with incredible software solutions for improving customer retention and loyalty. With the ever-growing importance of establishing strong customer relationships, businesses will need to continue to communicate with customers in the most crucial stages of their customer journey. This guide will dive deeper into some of the top customer retention software for a variety of business sizes.

Customer retention software is a type of application or program designed to assist businesses in keeping their existing customers engaged and satisfied, thereby increasing the likelihood of continued patronage. This software is a component of customer relationship management (CRM) and is used to automate and streamline various tasks and processes, such as sending targeted emails, tracking customer interactions, analyzing purchasing behaviors, and providing personalized customer service.

By enabling a comprehensive view of the customer journey, customer retention software aids in identifying potential issues that may lead to customer churn and provides insights to enhance customer satisfaction and loyalty.

The use of customer retention software often involves the collection and analysis of customer data to facilitate personalized interactions.

For instance, it can track a customer's purchase history and then use that data to recommend relevant products or services, potentially driving repeat business. It can also automate outreach efforts, sending personalized emails or notifications based on a customer's preferences or behaviors.

Furthermore, this software can help identify at-risk customers, allowing a business to proactively address concerns or issues before the customer decides to take their business elsewhere. Through these capabilities, customer retention software helps businesses retain existing customers and increase their lifetime value, contributing to sustainable business growth.

What are the benefits of customer retention software?

Customer retention software offers numerous advantages to businesses seeking to enhance their relationships with existing customers. These include but are not limited to:

• Improved customer engagement: With the capacity to track and analyze customer behavior and preferences, this software allows businesses to personalize their interactions, leading to deeper connections and increased customer satisfaction.
• Increased efficiency in communication: By automating routine communications and reminders, businesses can maintain consistent contact with their customers without demanding additional time and resources. Automation also ensures that critical touchpoints, such as follow-up emails after a purchase, are not missed, thereby nurturing the customer relationship.
• Higher-value analytics: It collects and analyzes data from customer interactions, offering insights into customer behavior patterns, purchase history, and feedback. This information aids businesses in understanding their customers better and making data-driven decisions to improve their products, services, and overall customer experience.
• Identifying and addressing potential issues before they lead to customer churn: By tracking customer engagement and satisfaction levels, the software can alert businesses to potential red flags, allowing them to address any concerns and prevent the loss of customers proactively.
• Increase profitability: Enhancing customer satisfaction and loyalty can drive repeat business and increase the lifetime value of customers. As retaining existing customers is generally more cost-effective than acquiring new ones, businesses utilizing customer retention software can improve their bottom line.

How to choose the best customer retention software?

• One of the foremost considerations is the software's functionality and how well it aligns with your business's specific needs. It's important to identify what you hope to achieve with the software, whether that's improved communication, better data analysis, increased automation, or a combination of these.
• Ensure the software you choose can adequately address these needs. For instance, if personalization is a key strategy for your business, you'd want to select software that tracks customer behavior and preferences to facilitate tailored interactions.
• The integration capability of the software is critical. The customer retention software you choose should be able to integrate seamlessly with other software and systems you use in your business. This will allow for a smooth exchange of data and facilitate a holistic view of your customers. Lastly, consider the software's scalability and adaptability.
• Consider the vendor's reputation for customer support. High-quality, readily available customer support can make the implementation and ongoing use of the software much smoother and more effective.

The best customer retention software providers distinguish themselves through a potent blend of features designed to enhance the customer experience and foster loyalty. They offer robust data analytics to track and understand customer behavior and advanced automation for personalized communication, which is crucial for proactive customer engagement.

Tools for collecting customer feedback, service ticket management, and AI-driven insights are common among these top-notch platforms. These providers have been recognized as leaders in the field by reputable software review websites and trusted industry publications, further solidifying their position in the market.

• ActiveCampaign
• Zendesk
• Hotjar
• HubSpot
• Qualtrics
• Yotpo

G2 Rank: 4.5/5 stars

ActiveCampaign has carved a niche among the top customer retention software due to its emphasis on advanced marketing automation, customer relationship management (CRM), and email marketing.

It is particularly lauded for its ability to create a seamless, personalized customer journey across multiple channels. Leveraging data provides a comprehensive view of customer interactions, enabling businesses to tailor their communications and services to individual customer preferences and behaviors.

ActiveCampaign's pre-built automations are also a key advantage for users. All users need to do is search for what they want to accomplish, and ActiveCampaign will return already-built workflows that users can drop right into their accounts.

Unique features of ActiveCampaign include:

• Advanced Marketing Automation: The software allows for the creation of complex, multi-step automation sequences based on customer behavior.
• Contact and Lead Scoring: This feature helps businesses identify and focus on high-potential leads and customers.
• Conditional Content: ActiveCampaign allows for dynamic content customization in emails based on individual contact information.
• Sales CRM: It provides CRM features with sales automation, allowing for efficient management of the entire customer lifecycle

What languages does ActiveCampaignsupport?

ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish. ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.

Which currencies does ActiveCampaign accept?

ActiveCampaign supports U.S. dollars (USD), Euros (EUR), and Brazilian real (BRL).

What is the entry price point for ActiveCampaign?

ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.

Plus, no matter what plan you choose, you’ll enjoy features like:

• Accelerated onboarding
• Contact migration
• Chat and ticket support
• Customer enablement workshops
• And video tutorials

Find all plans on the ActiveCampaign pricing page.

G2 Rank: 4.3/5 stars

Zendesk is widely recognized as a leading customer retention software due to its comprehensive customer service tools and robust multi-channel support capabilities. This platform enables businesses to manage and streamline customer interactions across various channels, including email, phone, chat, and social media, ensuring a consistent and high-quality customer experience.

Zendesk's strength lies in its ability to centralize all customer communications into a single, easily accessible location, making it easier for support teams to track and respond to customer inquiries and issues effectively and efficiently.

Unique features of Zendesk include:

• Omnichannel Support: Zendesk provides a unified platform for customer interactions across various channels, ensuring a seamless customer experience.
• Automated Ticket Management: The software effectively organizes and prioritizes support tickets, helping businesses respond to customer issues in a timely manner.
• Knowledge Base: Zendesk allows businesses to build a comprehensive, searchable knowledge base, empowering customers to find solutions to common issues on their own.
• Customer Satisfaction Surveys: The software enables businesses to collect customer feedback directly through satisfaction surveys, providing valuable insights into customer experience and expectations.

Zendesk primarily caters to businesses of all sizes across various industries, from small startups to large enterprises. Its scalability and flexibility make it a fitting choice for businesses looking to improve their customer service and, in turn, customer retention. The software's focus on providing a seamless customer experience makes it particularly useful for businesses with a high volume of customer interactions across multiple channels.

What languages does Zendesksupport?

Zendesk provides support in over 40 languages, emphasizing its global reach and commitment to serving diverse user bases. Some of the languages include English, Spanish, Portuguese, Dutch, Italian, and German. 

Visit Zendesk for more details on supported languages.

What currencies doesZendesk accept?

Zendesk accepts several different currencies, including, but not limited to: United States Dollar (USD)Euro (EUR)British Pound (GBP)For more information on accepted currencies visit Zendesk’s Help Center.

What is the entry price point for Zendesk?

The entry price point for Zendesk's primary product, Zendesk Support, starts at $49 for the Suite Team, billed annually.

However, Zendesk also offers other products like Zendesk Chat, Zendesk Talk, and Zendesk Guide, each with its own pricing structure. There's also a bundled package known as the Zendesk Suite, which combines multiple products and starts at a higher price point.

For more up-to-date pricing information visit Zendesk’s Pricing Page.

Does Zendesk integrate with ActiveCampaign?

Yes, Zendesk integrates with ActiveCampaign. This integration allows seamless data transfer between the two platforms, enabling businesses to track customer interactions and automate workflows more effectively. For instance, it can help support teams view a customer's purchase history or email interactions directly within Zendesk, providing a more holistic view of the customer and improving the quality of customer service.

For full details visit ActiveCampaign and Zendesk integration.

G2 Rank: 4.3/5 stars

Hotjar has gained significant traction in the world of customer retention and for good reason. The software shines in its ability to provide a comprehensive suite of tools allowing companies to better understand their customers' behavior.

The platform's distinctive functionalities, such as heatmaps, session recordings, and conversion funnel analysis, help businesses to visualize user engagement on their websites. This holistic approach to user behavior analytics, coupled with an intuitive design and a user-friendly interface, has propelled Hotjar to the forefront of the customer retention software landscape.

Hotjar records real-time user interactions, offering invaluable insights into how customers navigate and interact with a website. This feature allows businesses to identify potential friction points that could hinder conversions or lead to customer drop-off. Another feature is its feedback and survey tool, which facilitates direct communication with customers, enabling businesses to gather qualitative data and understand the 'why' behind user behaviors.

This rich feature set primarily caters to online businesses, digital marketers, UX designers, and product teams who seek a deeper comprehension of their users' experiences, behaviors, and needs, empowering them to implement data-driven strategies for customer retention and business growth.

What languages does Hotjar support?

Being a web-based tool, Hotjar supports all languages that can be displayed in a web browser. This means that users can interact with their website visitors in virtually any language.

However, the Hotjar interface (the dashboard you interact with) is primarily in English. While the tool can track and record user interaction in all languages, for the proper interpretation of feedback and surveys, you might need to have proficiency in the language used by your website visitors.

Please check the latest updates from the official Hotjar website or contact their customer support for the most recent and accurate information.

What currencies does Hotjar accept?

Hotjar primarily bills its customers in US dollars (USD). This is a common practice among many international software as a service (SaaS) companies due to the widespread acceptance and stability of the US dollar.

We recommend checking Hotjar's official website or contacting their customer service for the most up-to-date and accurate information regarding accepted currencies and payment methods.

What is the entry price point for  Hotjar?

Hotjar offers a free Basic plan for users who wish to try out the platform's features. As of January 2024, this includes 35 daily sessions and unlimited heatmaps. The next plan is the Plus plan which is $32 per month. This includes 100 daily sessions, the ability to filter and segment data, and plug into their Events API to track custom user sessions.

For more pricing information visit Hotjar’s pricing page.

Does Hotjar integrate with ActiveCampaign?

Hotjar does not integrate with ActiveCampaign at the moment. You can find more customer retention integrations by visiting the ActiveCampaign Marketplace.

G2 Rank: 4.2/5 stars

HubSpot is a leading player in the customer retention software industry, primarily due to its integrated toolset designed to streamline the customer journey. The platform provides an all-in-one solution for businesses, which covers marketing automation, sales pipeline management, customer service, and CRM.

HubSpot's CRM system, allows businesses to organize, track, and nurture leads and customers. Its automated marketing tools facilitate email campaigns and social media management, helping businesses connect with their customers in a more personalized and efficient way. Additionally, the platform's service hub provides tools for customer feedback, knowledge base creation, and ticketing, ensuring quick and effective resolution of customer inquiries and issues.

The platform is designed to cater primarily to small to medium-sized businesses across various industries, but its extensive features and price cater to more enterprise companies. In essence, HubSpot's ability to offer a unified platform where every customer interaction can be managed and analyzed sets it apart in customer retention software.

What languages does  HubSpot support?

HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian. In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.

What currencies does HubSpot accept?

As of January 2024, HubSpot primarily accepts payment in several major currencies, which typically include the U.S. Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY). For more details, visit HubSpot’s Knowledge Base.

What is the entry price point for HubSpot?

HubSpot offers a tiered pricing structure to cater to different business needs, and may be confusing at first glance. As of January 2024, if you are a small business or individual, the Starter CRM starts as low as $30 per month if you commit annually. The Starter package for marketers starts at $18.

It's important to note that the prices and features offered by HubSpot can change over time. You can view more pricing details here.

Does HubSpot integrate with ActiveCampaign?

ActiveCampaign does not integrate with HubSpot. ActiveCampaign offers many of the same features as HubSpot at a lower cost.

If you are considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers (check your migration options here).

G2 Rank: 4.4/5 stars

Qualtrics has carved a significant niche in the market due to its innovative approach to customer experience management. The platform stands out because it combines customer data analysis, predictive intelligence, and automated actioning. Its robust capabilities in capturing, analyzing, and acting on customer feedback have set Qualtrics apart as a tool that informs businesses about their customer behavior and offers actionable insights to drive improvement.

The unique features offered by Qualtrics are numerous. Its Predict iQ feature uses artificial intelligence to identify customers at risk of churning, allowing businesses to address issues and retain customers proactively.

Similarly, its sophisticated survey tools and text analytics provide nuanced insights into customer sentiment, thus enabling a more personalized and targeted approach to customer engagement.

Qualtrics primarily caters to businesses of all sizes across various industries, from small firms seeking to understand their customers better to large enterprises aiming to streamline and enhance their customer experience at scale.

What Languages Does QualtricsSupport?

Qualtrics supports over 100 languages for survey creation, making it a highly versatile tool for global businesses. This means that you can create, distribute, and analyze surveys in numerous languages, providing the ability to connect with a broad and diverse audience.

However, it's important to note that the Qualtrics platform itself, i.e., the user interface for creating and managing surveys, is primarily in English. Other languages may be available for the platform interface, but please check with Qualtrics directly or visit their official support page for the most accurate and current information.

What Currencies Does Qualtrics Accept?

Qualtrics, an international software company, typically accepts payment in major global currencies. These often include the U.S. Dollar (USD), Euro (EUR), and British Pound (GBP), among others. To find out more about accepted currencies, visit the Qualtrics support page.

What is the entry price point for Qualtrics?

Qualtrics operates on a quote-based pricing model, meaning the cost is tailored to each client's needs and use case.

Factors influencing the cost include the size of your audience (number of respondents), the complexity of your surveys, the level of customer support required, and any additional features or modules you choose to add to your package.

For more pricing information, visit the Qualtrics pricing page.

Does Qualtrics integrate with ActiveCampaign?

ActiveCampaign does not have a native integration with Qualtrics, but you can connect the two platforms via Zapier.

Visit the ActiveCampaign and Qualtrics integration page for more details.

G2 Rank: 4.3/5 stars

Yotpo primarily caters to e-commerce businesses, from startups to enterprise-level companies. Yotpo delivers a unique focus on leveraging customer reviews and user-generated content to foster brand loyalty and customer retention. The platform offers a suite of tools designed to help businesses harness the power of customer feedback, integrate it into their marketing efforts, and ultimately cultivate deeper relationships with their customers.

Yotpo's standout features are its ability to collect and manage customer reviews, ratings, and photos. This user-generated content can be a powerful driver of customer trust and engagement, helping to convert potential buyers and retain existing customers.

Additionally, Yotpo offers a robust loyalty and referrals program that allows businesses to reward customers for their loyalty, further enhancing customer retention. Its integrated SMS marketing tool is another unique feature that enables businesses to reach their customers directly and personally, fostering a closer connection and promoting customer loyalty.

The platform is designed to integrate seamlessly with a host of e-commerce platforms, making it a versatile choice for businesses looking to improve their customer retention efforts. With its focus on user-generated content and customer engagement, Yotpo provides businesses with a suite of tools that help retain customers and turn them into brand advocates.

What languages does Yotpo support?

Yotpo supports multiple languages for its user interface, email communication, and customer-facing widgets. Some of the languages it supports are English, Spanish, French, German, Italian, and Portuguese.

For more information visit Yotpo’s Help Center.

What currencies does Yotpo accept?

Yotpo accepts major currencies such as the U.S. Dollar (USD), Euro (EUR), and the British Pound (GBP).

For more information on currency, check out Yotpo’s Help Center.

What is the entry pricing for Yotpo ?

Yotpo offers a free plan that includes up to 50 monthly orders, the ability to send automated review requests, access to the email template library, and to display reviews on your website. The rest of their pricing is broken out into different product lines and varies in price.

It’s recommended to visit Yotpo’s pricing page for more details.

Does Yotpo integrate with ActiveCampaign?

Yotpo currently does not integrate with ActiveCampaign.

For more options on customer retention integrations, visit ActiveCampaign’s apps marketplace.