Today, you have an incredible array of options when it comes to email drip campaign software, each offering unique features to enhance your marketing automation efforts.
As you strive to engage your audience with personalized and timely communication, the choices available can be overwhelming. This article will go into detail on the top seven email drip campaign software solutions and provide an in-depth look at their features, strengths, and weaknesses. You’ll leave with a better idea of the software available to you and be able to make a more informed decision when choosing an email drip software that aligns with your unique goals.
What is email drip campaign software?
Email drip campaign software is a sophisticated tool employed by businesses and marketers to streamline and automate their email marketing efforts.
Imagine it as a virtual marketing assistant, working in the background to deliver a series of carefully crafted emails to a targeted audience over a predetermined timeline. The term “drip” aptly describes the gradual, sequenced release of these emails, allowing for a more strategic and personalized approach to communication.
At its core, email drip campaign software is designed to nurture leads and guide prospects through a predefined journey. This journey is often tailored to align with the recipient’s behavior, preferences, or engagement level.
For instance, a drip campaign can be triggered by a user signing up for a newsletter, making a purchase, or clicking on a specific link. The software then automates the subsequent email responses, delivering relevant content, promotions, or information at optimal intervals.
What are the benefits of email drip campaign software?
Implementing email drip campaign software offers a myriad of benefits for businesses aiming to enhance their digital marketing strategies:
- Automated engagement: One of the primary advantages lies in the automation of communication. Drip campaigns allow businesses to engage with their audience consistently without manual intervention. Automated responses to user actions, such as signing up for a newsletter or downloading content, ensure timely and relevant communication.
- Personalization at scale: Email drip campaign software enables personalized communication with a large audience. By tailoring content based on user behavior, preferences, or demographics, businesses can create a more individualized experience for each recipient. This personal touch fosters a stronger connection and resonates with the audience on a deeper level.
- Lead nurturing: Drip campaigns are instrumental in lead nurturing, guiding prospects through the sales funnel. By delivering targeted content at different stages of the buyer’s journey, businesses can educate, inform, and build trust with their audience. This systematic approach helps in converting leads into customers by providing the right information at the right time.
- Increased efficiency and time savings: With automation handling routine communication tasks, marketing teams can allocate their time more efficiently. Email drip campaign software reduces the manual workload associated with sending individual emails, allowing marketers to focus on strategy, creativity, and analyzing campaign performance.
- Improved conversion rates: The strategic, personalized nature of drip campaigns contributes to higher conversion rates. By delivering a series of well-timed messages tailored to the recipient’s needs and interests, businesses can nurture leads effectively, increasing the likelihood of conversion. The gradual and targeted approach helps in building trust and loyalty, essential elements for driving successful conversions.
Choosing the right email drip campaign software for you
Selecting the appropriate email drip campaign software is a critical decision for any business, as it directly influences the effectiveness of your marketing efforts. Several key considerations should guide this decision-making process:
- Ease of use and user interface: Opt for software that offers an intuitive and user-friendly interface. A platform with a straightforward design and easy navigation ensures that your marketing team can efficiently create, manage, and optimize drip campaigns without encountering unnecessary complexities.
- Automation capabilities: A robust email drip campaign tool should offer advanced automation capabilities, allowing you to set up triggers, conditions, and actions seamlessly. The ability to automate responses based on user behavior, such as clicks, opens, or form submissions, ensures that your campaigns are dynamic, responsive, and tailored to individual interactions.
- Personalization and segmentation: Look for software that enables effective personalization and segmentation. The ability to send targeted messages to specific segments of your audience based on their preferences, behavior, or demographics is crucial. Personalized content increases engagement, and segmentation allows you to tailor campaigns to different customer personas, ensuring that your messages resonate with the unique needs and interests of various segments.
- Integration with existing tools: Consider the software’s compatibility and integration capabilities with your existing marketing stack. Seamless integration with CRM systems, analytics tools, and other essential platforms streamlines your workflow and provides a comprehensive view of your marketing efforts. This ensures a cohesive approach to customer relationship management and data analysis, enhancing the overall efficiency of your marketing strategy.
The best email drip campaign software solutions
Today, there are dozens of options when choosing an email drip campaign software for your business. These are our top seven picks.
- ActiveCampaign
- HubSpot
- Mailchimp
- GetResponse
- Drip
- Brevo
- ConvertKit
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is widely regarded as a top choice for email drip campaign software because of its ability to create sophisticated and highly personalized automation workflows. One key strength lies in its intuitive visual automation builder, allowing users to easily design intricate drip sequences based on diverse triggers, conditions, and actions.
Key features of ActiveCampaign:
- Automation workflows: The platform offers a visual automation builder, enabling the creation of complex workflows for drip campaigns.
- Personalization: ActiveCampaign excels in providing dynamic content and personalization options, allowing marketers to tailor messages based on user behavior and attributes.
- Lead scoring: The inclusion of lead scoring features helps prioritize and target engaged contacts, ensuring a more focused and effective drip campaign strategy.
- Reliable deliverability: If your emails aren’t landing in recipients’ inboxes, your marketing efforts are going to waste. This is why email deliverability is so important. In Emailtooltester’s 2024 deliverability test, ActiveCampaign came first among competitors with an average deliverability rate of 89.6%.
ActiveCampaign is a great choice for businesses that value robust marketing automation and is suitable for both small and midsize enterprises seeking a versatile tool to nurture leads, enhance customer engagement, and streamline their email marketing efforts. The platform’s emphasis on customization and scalability makes it a no-brainer for marketers looking to deliver targeted and relevant content throughout the customer journey.
What languages does ActiveCampaign support?
ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
HubSpot
G2 Rank: 4.4/5 stars
HubSpot’s Marketing Hub is a compelling option for email drip campaign software, known for its comprehensive suite of tools designed to elevate marketing strategies. One of its notable strengths lies in the platform’s user-friendly interface, making it accessible for both beginners and experienced marketers.
Unique features of HubSpot:
- Drag-and-drop editor: HubSpot’s intuitive drag-and-drop email editor simplifies the process of designing visually appealing and engaging drip campaign emails.
- Automation and workflows: The platform offers robust automation capabilities, enabling the creation of intricate workflows that trigger personalized emails based on user behavior, ensuring targeted and timely communication.
- Analytics and reporting: HubSpot provides in-depth analytics and reporting tools, allowing marketers to track the performance of their drip campaigns and make data-driven optimizations.
HubSpot primarily caters to businesses that seek an all-in-one marketing solution. It’s suitable for companies of various sizes, from small businesses to larger enterprises, looking to streamline their marketing efforts, nurture leads, and achieve a comprehensive view of their customer interactions.
What languages does HubSpot support?
HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian.
In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.
What currencies does HubSpot accept?
HubSpot accepts payment in several major currencies, which include the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
What is the entry-level pricing for HubSpot?
HubSpot offers a tiered pricing structure to cater to different business needs, and may be confusing at first glance. If you are a small business or individual, the Starter plan starts as low as $18 per month if you commit annually.
It’s important to note that the prices and features offered by HubSpot can change over time.
You can view updated pricing details here.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here
Mailchimp
G2 Rank: 4.3/5 stars
Mailchimp is on this list because of its versatility, user-friendly interface, and comprehensive set of features. Widely recognized for catering to a diverse user base, from small businesses to larger enterprises, Mailchimp’s appeal lies in its accessibility.
Unique features of Mailchimp:
- Drag-and-drop email editor: Mailchimp’s intuitive drag-and-drop editor simplifies the email creation process, allowing users to design engaging and visually appealing emails effortlessly.
- Automation: Mailchimp’s automation features are robust, providing users with the ability to set up intricate drip campaigns that trigger based on specific user actions. This ensures a timely and personalized communication flow.
- A/B testing: The platform includes A/B testing functionality, allowing marketers to experiment with different elements of their drip campaigns and optimize for better performance.
Mailchimp caters to a broad audience, suitable for businesses of various sizes and industries. Its user-friendly design makes it particularly accessible for those who may be new to email marketing or lack extensive technical expertise.
What languages does Mailchimp support?
Mailchimp provides services in up to 50 languages including English, Spanish, French, Portuguese, German, and Italian.
What currencies does Mailchimp accept?
Mailchimp accepts payments in multiple currencies, including but not limited to the US Dollar (USD), Euro (EUR), British Pound Sterling (GBP), Australian Dollar (AUD), Indian Rupee (INR), New Zealand Dollar (NZD), and Brazilian Real (BRL).
What is the entry-level pricing for Mailchimp?
Mailchimp offers a range of pricing plans, including a free plan and multiple paid plans. Their entry-level plan is called “Essentials” and starts at $13 a month with up to 5,000 email sends per month. The Essentials plan includes 3 seats, 24/7 email and chat support, assisted onboarding, behavioral targeting, 100+ pre-built email templates, custom branding, A/B testing, and more.
Visit Mailchimp’s pricing page for more details and up-to-date information.
Does Mailchimp integrate with ActiveCampaign?
Although Mailchimp does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
GetResponse
G2 Rank: 4.2/5 stars
GetResponse has a strong emphasis on marketing automation, offers a visual workflow editor, and a drag-and-drop interface to design intricate automation sequences effortlessly. This feature simplifies the creation of personalized and targeted drip campaigns, allowing marketers to set up conditions and triggers based on user behavior for a more responsive communication strategy.
Unique features of GetResponse:
- Visual workflow editor: GetResponse’s visual workflow editor enables users to design complex automation sequences, providing a clear visualization of the email drip campaign structure.
- Conversion funnel: The platform offers a conversion funnel feature that helps users track and optimize their drip campaigns by visualizing the customer journey from initial interaction to conversion.
- Webinar integration: GetResponse includes webinar integration, making it a suitable choice for businesses looking to combine email marketing and webinar strategies seamlessly.
GetResponse can work for both small businesses and larger enterprises that seek a comprehensive solution for their email marketing and automation needs. It’s accessible for marketers with varying levels of expertise but still offers advanced features like A/B testing and segmentation.
What languages does GetResponse support?
GetResponse supports a variety of languages including English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
What currencies does GetResponse accept?
GetResponse supports several currencies including the US Dollar (USD), Euro (EUR), Great British Pound (GBP), and Polish Zloty (PLN).
What is the entry-level pricing for GetResponse?
GetResponse offers a free plan with up to 500 contacts and a handful of features. Their paid plan pricing varies based on the plan length you choose (monthly, 12 month, 24 month). The entry-level paid plan billed monthly is called Email Marketing and costs $15.60 per month billed annually.
GetResponse’s Email Marketing plan includes features like:
- AI email generator
- Unlimited newsletters
- Unlimited landing pages
- Website Builder
- Basic segmentation
- Autoresponders and more
See all GetResponse plans on their pricing page.
Does GetResponse integrate with ActiveCampaign?
Although GetResponse does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Drip
G2 Rank: 4.4/5 stars
Drip stands out with its focus on simplicity, automation, and user-friendly visual workflow builder. It’s a good choice for e-commerce businesses and marketers looking to supercharge customer engagement.
Unique features of Drip:
- Visual workflow builder: Drip’s visual workflow builder simplifies the creation of sophisticated automation sequences, providing an intuitive interface for designing intricate drip campaigns.
- E-commerce integration: With a strong focus on e-commerce, Drip seamlessly integrates with various e-commerce platforms, allowing businesses to tailor their email drip campaigns specifically for online retail and customer lifecycle engagement.
- Tagging and segmentation: Drip offers robust tagging and segmentation features, enabling users to categorize and target their audience effectively, ensuring that each drip campaign is tailored to the unique preferences and behaviors of different segments.
Drip primarily caters to e-commerce businesses and online retailers. It’s an ideal choice for those seeking an email drip campaign solution that aligns with the specific needs of the online retail space. With an emphasis on simplicity and advanced automation capabilities, Drip helps you enhance your customer engagement and drive conversions.
What languages does Drip support?
Drip software serves multiple languages including English, Spanish, French, Portuguese, German, Dutch, and Italian.
What currencies does Drip accept?
Drip accepts US Dollars (USD), Canadian Dollars (CAD), and Euros (EUR).
What is the entry-level pricing for Drip?
Drip offers flexible pricing based on your list size and send volume. Their base price starts at $39 per month and includes a 14-day free trial.
This entry-level plan includes:
- 1-2,500 people
- Unlimited email sends
- Onsite campaigns
- Email support
- Free migration
Visit Drip’s pricing page for more details.
Does Drip integrate with ActiveCampaign?
Although Drip does not integrate with ActiveCampaign, ActiveCampaign offers migration services. Click here to learn more.
Brevo
G2 Rank: 4.5/5 stars
Brevo (formerly SendinBlue) is a strong contender because of its user-friendly interface and ability to empower marketers to effortlessly design and execute unique drip campaigns. The platform’s automation capabilities are robust, enabling users to create personalized workflows triggered by user behavior, ensuring a dynamic and responsive email marketing strategy.
Unique features of Brevo:
- SMS marketing integration: Brevo sets itself apart by integrating SMS marketing alongside traditional email campaigns, allowing businesses to reach their audience through multiple channels for a more comprehensive communication strategy.
- Advanced segmentation: The platform offers advanced segmentation features, enabling users to precisely target specific groups within their audience based on various criteria. This level of segmentation enhances personalization, ensuring that drip campaigns resonate with the unique needs of each segment.
- Transactional email support: Brevo supports transactional email sending, making it a versatile option for businesses that require both marketing and transactional email capabilities within the same platform.
Brevo primarily caters to small and medium-sized businesses, as well as individual marketers, looking for an affordable and feature-rich solution for their email marketing needs. Its combination of a user-friendly interface, advanced segmentation, and multi-channel capabilities positions the software as an attractive choice for those seeking a versatile and cost-effective platform to execute drip campaigns.
What languages does Brevo support?
Brevo provides services in multiple languages including English, Spanish, French, German, Italian, and Portuguese.
What currencies does Brevo accept?
Brevo accepts payments in various currencies including the US Dollar (USD), Euro (EUR), Great British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), and Japanese Yen (JPY).
What is the entry-level pricing for Brevo?
Brevo offers a free plan as well as multiple paid plans. Their entry-level plan is called Starter, starts at $25/ month, and includes 20k emails/month, no daily sending limit, basic reporting and analytics, an email template gallery, real-time email statistics, and more.
See all paid plans on Brevo’s pricing page.
Does Brevo integrate with ActiveCampaign?
Although Brevo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
ConvertKit
G2 Rank: 4.4/5 stars
What sets ConvertKit apart is its simplicity and focus on user-friendly features. The platform’s visual automation builder provides an intuitive interface for designing intricate drip campaigns, making it accessible for users with varying levels of technical expertise.
Unique features of ConvertKit:
- Visual automation builder: ConvertKit’s visual automation builder simplifies the process of designing complex drip campaigns, providing a clear and straightforward interface for users to create dynamic and personalized workflows.
- Tagging and segmentation: The platform excels in tagging and segmentation, allowing users to categorize and target their audience effectively. This feature enhances personalization, ensuring that content is tailored to the specific interests and behaviors of different segments.
- Subscriber-centric approach: ConvertKit adopts a subscriber-centric approach, making it an ideal choice for those who prioritize building authentic relationships with their audience. It focuses on delivering the right content to the right subscribers at the right time.
ConvertKit is particularly favored by content creators, bloggers, and those in the digital creator space who value simplicity and a subscriber-centric approach in their email marketing strategies. Its emphasis on customization and engagement makes it an attractive option for individuals and small businesses looking to foster meaningful connections with their audience through personalized drip campaigns.
What languages does ConvertKit support?
ConvertKit uses English as its default language but also offers assistance and uses Google Translate in cases where customers would like to use their native language.
What currencies does ConvertKit accept?
ConvertKit supports a variety of currencies including the US Dollar (USD), Euro (EU), Pound Sterling (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), and New Zealand Dollar (NZD).
What is the entry-level pricing for ConvertKit?
ConvertKit’s entry-level pricing starts at $9 per month billed annually with their Creator plan. This plan is aimed at growing creators automating their work and includes unlimited landing pages, unlimited forms, unlimited broadcasts, audience tagging and segmentation, free migration from another tool, third-party integrations, and more.
Visit ConvertKit’s pricing page for more details.
Does ConvertKit integrate with ActiveCampaign?
Although ConvertKit does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Ready to give it a try?
If you’re eager to test run a particular software, the vast majority of this list has free trials so you can get a feel for each tool and determine which might be the best fit for your business.
ActiveCampaign’s 14-day free trial gives you a full view of the interface and showcases the power of segmentation, advanced automation, and smart customer communication. See what you’ll be able to achieve with a powerful email automation tool. Sign up today!
