Modern marketing requires versatility. Digital marketers might do anything from writing to email design to paid ads all by themselves. That’s especially true for small businesses that are looking to grow but don’t have the headcount yet.
Fortunately, you don’t need a degree in design to figure out how to build emails. An email template builder is a great way to reach new customers and stay in touch with current ones without the need to build an email from scratch.
What is email template builder software?
Email template builder software is a powerful tool that allows users to create and customize professional-looking email templates for their marketing campaigns. It simplifies the process of designing and coding emails by providing a user-friendly interface with drag-and-drop functionality, eliminating the need for complex HTML coding skills. With email template builder software, businesses and marketers can efficiently create visually appealing and responsive email templates that align with their branding and messaging.
To use email template builder software, users typically start by selecting a pre-designed template or starting from scratch. The software provides a range of customizable elements, such as headers, images, text blocks, buttons, and linkable social media icons. Users can easily modify these elements by adjusting colors, fonts, sizes, and layouts to match their brand identity and campaign objectives.
The drag-and-drop functionality enables users to position and arrange elements within the template, allowing for creative flexibility. They can add dynamic content, personalize messages with merge tags, and incorporate interactive features like sliders or carousels. The software also offers options to preview and test the email template across various devices and email clients to ensure optimal rendering and user experience.
Once the email template is customized and finalized, users can save, export, or directly integrate it with their email marketing platforms, such as ActiveCampaign. This seamless integration enables effortless campaign management, including scheduling, audience segmentation, and tracking of email performance metrics. Email template builder software helps businesses streamline their email marketing efforts, save time and resources, and create visually engaging emails that resonate with their target audience.
What are the benefits of email template builder software?
There are several benefits of using email template builder software for your marketing campaigns:
- Professional and consistent design: Email template builder software provides professionally designed templates that are visually appealing and consistent. This ensures that your emails have a polished and professional look, enhancing your brand image and credibility. Consistent design elements across your emails also help create a cohesive brand identity, making it easier for recipients to recognize and engage with your content.
- Time and cost efficiency: Email template builder software eliminates the need for manual coding and design work. With its user-friendly interface and drag-and-drop functionality, you can quickly create customized email templates without the need for specialized technical skills or hiring a professional designer. This saves valuable time and reduces costs associated with outsourcing or extensive design processes.
- Responsive and mobile-friendly: Email template builder software ensures that your email templates are responsive and optimized for various devices, including smartphones and tablets. Mobile responsiveness is crucial as an increasing number of people access emails on their mobile devices. By using a template builder, you can create mobile-friendly designs that adapt to different screen sizes, improving the user experience and engagement.
- Brand consistency: Maintaining brand consistency across all marketing channels is essential. Email template builder software allows you to incorporate your brand colors, logo, fonts, and other visual elements into your templates. Consistent branding creates a cohesive experience for your subscribers, reinforcing brand recognition and trust.
- Customization and personalization: Email template builder software offers a wide range of customization options, enabling you to tailor your templates to match your specific campaign goals and target audience. You can easily modify the layout, colors, fonts, and images to reflect your brand’s personality and message. Additionally, you can personalize the content by using merge tags or dynamic fields to address recipients by name or include relevant information based on their preferences or past interactions.
- Testing and analytics: Many email template builder software solutions include testing and analytics features. You can preview and test your email templates to ensure they render correctly across different email clients and devices. Additionally, you can track important metrics like open rates, click-through rates, and conversions to evaluate the effectiveness of your email campaigns and make data-driven decisions for optimization.
How to choose the best email template builder software
Choosing the right email template builder software for your business requires careful consideration of several key factors:
- Ease of use: Look for a software solution that offers a user-friendly interface and intuitive drag-and-drop functionality. The tool should make it easy for users of varying technical backgrounds to create and customize email templates without the need for extensive coding knowledge. Consider whether the software provides pre-designed templates, a library of elements, and the ability to save and reuse templates for efficiency.
- Design and customization options: Assess the range of design and customization options available within the software. It should provide flexibility in terms of layout, colors, fonts, and image placements to align with your brand guidelines. Consider whether the software offers responsive design capabilities to ensure your templates are mobile-friendly and adapt to different devices. Look for features that allow for dynamic content insertion, personalization, and integration of interactive elements.
- Integration with email marketing platforms: Check if the email template builder software seamlessly integrates with your preferred email marketing platform. This integration allows for easy syncing and management of your email templates, subscriber lists, and campaign deployment. Compatibility with your existing marketing stack ensures a smooth workflow and reduces the need for manual data transfer.
- Reporting and analytics: Consider whether the software provides reporting and analytics features to track the performance of your email campaigns. Look for metrics such as open rates, click-through rates, and conversion rates. These insights help you measure the effectiveness of your templates and campaigns, allowing you to make data-driven decisions for continuous improvement.
- Support and training: Evaluate the level of support and training provided by the email template builder software provider. Look for resources such as documentation, tutorials, and customer support channels to assist you in using the software effectively. Consider whether the provider offers regular updates and improvements to ensure you have access to the latest features and functionality.
The best email template builder software for 2024
There are many email template builder software options on the market. These are our picks for 2024.
- ActiveCampaign
- Campaign Monitor
- Brevo (Formerly SendInBlue)
- Constant Contact
- HubSpot
- Stripo
- Mailchimp
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is widely regarded as one of the top email template builder software solutions available in the market today. It offers a comprehensive set of features and functionalities that make it a preferred choice for businesses of all sizes.
Here’s what makes ActiveCampaign stand out:
- Automation capabilities: ActiveCampaign offers robust automation features that allow users to create complex email workflows based on customer behavior and interactions. This enables businesses to deliver personalized and targeted email campaigns, resulting in higher engagement and conversion rates.
- Advanced segmentation: With ActiveCampaign, businesses can segment their subscriber lists based on various criteria such as demographics, behavior, and preferences. This level of segmentation ensures that each email recipient receives content that is relevant to their specific needs, increasing the chances of engagement and conversions.
- Dynamic content: The software provides the ability to dynamically personalize email content based on subscriber data, allowing businesses to deliver tailored messages to each recipient. This personalized approach enhances the customer experience and improves the overall effectiveness of email campaigns.
- CRM integration: ActiveCampaign seamlessly integrates with customer relationship management (CRM) systems, providing a unified view of customer data and interactions. This integration enables businesses to track and manage leads, automate sales processes, and create targeted email campaigns based on CRM data.
ActiveCampaign primarily caters to small and medium-sized businesses (SMBs) and marketing teams that require comprehensive email template builder software with advanced automation and personalization capabilities. It’s suitable for businesses across various industries and gives users the power to create impactful email campaigns that drive engagement and deliver measurable results.
What languages does ActiveCampaign support?
ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.
ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.
Which currencies does ActiveCampaign accept?
ActiveCampaign supports the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step marketing automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
Campaign Monitor
G2 Rank: 4.1/5 stars
Campaign Monitor is another email template builder software option. The software offers a range of features and functionalities that make it a popular choice for businesses looking to create visually appealing and engaging email campaigns.
Here are some reasons why Campaign Monitor stands out:
- Drag-and-drop editor: Campaign Monitor provides a user-friendly drag-and-drop editor that allows users to easily create and customize email templates without the need for coding or design skills. This intuitive interface makes it accessible to users of all levels of expertise.
- Template library: The software offers a vast library of professionally designed email templates that can be easily customized to match a brand’s unique style and messaging. This extensive template collection saves time and effort in creating visually appealing emails from scratch.
- Advanced personalization: Campaign Monitor allows for advanced personalization of email content, including dynamic content blocks that can be tailored to specific segments or individual recipients. This level of personalization helps businesses deliver more relevant and targeted messages, enhancing customer engagement.
- Automation workflows: The software provides automation workflows that enable businesses to set up triggered email campaigns based on customer behavior and preferences. This automation capability streamlines the email marketing process and ensures timely and relevant communication with subscribers.
Campaign Monitor primarily caters to small and medium-sized businesses (SMBs) and marketing teams who value ease of use, visually appealing templates, and advanced personalization options. It’s suitable for businesses across various industries, including retail, e-commerce, agencies, and nonprofits.
What languages does Campaign Monitor support?
Campaign Monitor’s software and support are only available in English, but you have full control over the text and language in your emails. They don’t currently support multiple languages.
See more information on their FAQ page.
What currencies does Campaign Monitor accept?
Campaign Monitor accepts the following currencies for account billing:
- US Dollar (USD)
- Australian Dollar (AUD)
- Canadian Dollar (CAD)
- Euro (EUR)
- Great British Pound (GBP)
- New Zealand Dollar (NZD)
What is the entry-level pricing for Campaign Monitor?
Campaign Monitor offers pricing on a sliding scale based on how many contacts you have. Their basic plan starts at $9 per month and allows for an email list of up to 2,500 contacts. The basic plan gives you access to features like a drag-and-drop builder, a customizable template library, segmentation tools, a free image gallery, A/B testing, real-time reporting analytics and more.
Find additional details on the Campaign Monitor pricing page.
Does Campaign Monitor integrate with ActiveCampaign?
Although Campaign Monitor does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Brevo (Formerly SendinBlue)
G2 Rank: 4.5/5 stars
Brevo (formerly SendinBlue) is an email template builder software option that offers a range of features and capabilities that make it a popular choice among businesses.
Some unique features that set Brevo apart include:
- User-friendly interface: Brevo provides a user-friendly interface that makes it easy for users of all levels of expertise to create and customize email templates. Its intuitive drag-and-drop editor allows for seamless design customization without the need for coding skills.
- Automation and personalization: The software offers powerful automation and personalization features, allowing businesses to create targeted and personalized email campaigns based on customer behavior and preferences. This capability helps improve engagement and conversion rates by delivering relevant content to subscribers.
- A/B testing: Brevo includes A/B testing functionality, which allows users to test different variations of their email campaigns to optimize performance. This feature helps businesses identify the most effective strategies and refine their email marketing efforts for better results.
Brevo primarily caters to small and medium-sized businesses (SMBs) and marketing teams that value simplicity, affordability, and scalability. It’s suitable for businesses in various industries and provides the tools that businesses require to effectively engage with their audience and achieve their email marketing goals.
What languages does Brevo (Formerly SendinBlue) support?
Brevo provides services in multiple languages including English, Spanish, French, German, Italian, and Portuguese.
What currencies does Brevo (Formerly SendinBlue) accept?
Brevo accepts payments in various currencies including:
- US Dollar (USD)
- EU Euro (EUR)
- British Pound (GBP)
- Canadian Dollar (CAD)
- Australian Dollar (AUD)
- Japanese Yen (JPY)
What is the entry-level pricing for Brevo (Formerly SendinBlue)
Brevo offers a free plan as well as multiple paid plans. The entry-level plan is called Starter and costs $25 per month.
The Lite plan includes the following features:
- From 20k emails/month
- No daily sending limit
- No Brevo logo (add-on)
- Basic reporting and analytics
- Email support
- Email template gallery
- Real-time email statistics and more
See all Brevo paid plans here.
Does Brevo (Formerly SendinBlue) integrate with ActiveCampaign?
Although Brevo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Constant Contact
G2 Rank: 4/5 stars
Constant Contact is widely recognized as one of the best email template builder software options available and offers a range of features and benefits that businesses need to create dynamic email campaigns.
Some unique features that set Constant Contact apart include:
- Extensive template library: Constant Contact provides users with access to a vast library of professionally designed email templates. This collection allows businesses to create visually appealing and engaging emails without the need for extensive design skills or resources.
- List segmentation and targeting: The software offers robust list segmentation and targeting capabilities, enabling businesses to divide their subscriber lists based on various criteria such as demographics, behavior, or engagement. This feature allows for highly targeted and personalized email campaigns, resulting in improved open rates and conversions.
- Social media integration: Constant Contact seamlessly integrates with popular social media platforms, enabling users to extend the reach of their email campaigns by sharing them on social media. This integration helps businesses maximize their online presence and engage with their audience across different channels.
Constant Contact primarily caters to small businesses, nonprofits, and organizations that value simplicity, ease of use, and effective email marketing. It offers intuitive features and resources tailored to these audiences, allowing them to create professional-looking emails and successfully engage their target customers.
What languages does Constant Contact support?
Constant Contact supports multiple languages including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and more.
What currencies does Constant Contact accept?
Currently, Constant Contact accepts the following currencies:
- US Dollar (USD)
- Canadian Dollar (CAN)
- Great British Pound (GBP)
- Pesos (MXN)
- Euros (EU)
- Indian Rupee (INR)
- Australian Dollar (AUD)
What is the entry-level pricing for Constant Contact?
Constant Contact’s paid plans vary depending on the number of contacts a business has. Their entry-level plan costs $12 per month and is called Lite.
Lite includes:
- Basic email marketing with easy-to-use templates
- Automated welcome email for new contacts
- Social marketing
- Event management
- AI content recommendations (in Beta)
See all Constant Contact plans on their pricing page.
Does Constant Contact integrate with ActiveCampaign?
Although Constant Contact does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
HubSpot
G2 Rank: 4.4/5 stars
HubSpot is regarded as one of the top email template builder software options available, offering a comprehensive set of features that empower businesses to create professional and impactful email campaigns.
Here are some reasons why HubSpot stands out:
- Robust email editor: HubSpot provides a powerful email editor that allows users to create visually stunning and personalized email templates. With its drag-and-drop interface and pre-designed modules, users can easily customize their emails to match their brand and capture their audience’s attention.
- Marketing automation: HubSpot’s email template builder is integrated with a dynamic marketing automation platform. This feature enables businesses to automate their email marketing workflows, from sending personalized emails based on triggers and user behavior to nurturing leads throughout the customer journey.
- Advanced analytics: The software offers comprehensive analytics and reporting capabilities, providing businesses with valuable insights into the performance of their email campaigns. Users can track metrics such as open rates, click-through rates, and conversions, allowing them to refine their email strategies and optimize results.
HubSpot caters to businesses of all sizes, from small startups to large enterprises. It is particularly popular among marketers and sales teams who are looking for an all-in-one marketing automation solution. HubSpot’s user-friendly interface and extensive feature set make it suitable for both experienced marketers and those new to email marketing.
What languages does HubSpot support?
HubSpot software serves multiple languages including English, Spanish, French, German, Portuguese, Italian, Dutch, Russian, Japanese, Chinese (Simplified), Chinese (Traditional), Korean, and more.
What currencies does HubSpot accept?
HubSpot primarily accepts payment in several major currencies, which include the US Dollar (USD), Euro (EUR), Great British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
Users can update a HubSpot account to use their company’s primary currency. If a company does business in multiple currencies, they’ll be able to add currencies to their account and set an exchange rate compared to their primary company currency to more accurately track the amount of their deals.
For more details, visit HubSpot’s Knowledge Base.
What is the entry-level pricing for HubSpot?
HubSpot breaks down their pricing depending on company size. The entry-level pricing for individuals and small teams is $18 per month for up to 1,000 contacts. This plan, called the Starter Plan, gives users with access to essential marketing tools to engage and convert leads. Users can also remove HubSpot branding from landing pages, email marketing, forms, and live chat.
For any businesses and enterprises looking for an entry-level plan, HubSpot offers the Professional plan starting at $800 per month for up to 2,000 contacts. Users will have all the perks of the Starter plan plus teams, social media, campaign reporting, custom reporting, and omnichannel marketing automation.
See more details and up-to-date pricing on HubSpot’s pricing page.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
Stripo
G2 Rank: 4.7/5 stars
Stripo offers an array of features that simplify the process of creating professional and engaging email campaigns.
The features that make Stripo stand out include:
- User-friendly interface: Stripo provides a user-friendly interface that allows even non-technical users to design stunning email templates. With its drag-and-drop functionality and pre-designed content blocks, users can easily customize their emails without the need for coding knowledge or design expertise.
- Collaborative editing: Stripo offers collaborative editing features, making it an ideal choice for teams working on email campaigns. Multiple team members can collaborate simultaneously, providing real-time feedback and ensuring seamless collaboration throughout the email creation process.
- Extensive template library: Stripo provides a vast collection of ready-to-use email templates, covering various industries and purposes. Users can choose from a range of professionally designed templates and customize them to match their brand identity, saving time and effort in the design process.
Stripo primarily caters to marketers, email designers, and businesses of all sizes. It is particularly popular among email marketing teams who value efficiency and productivity in their email creation process. Stripo’s intuitive interface, collaborative editing capabilities, and extensive template library make it a valuable tool for both experienced email marketers and those new to email design.
What languages does Stripo support?
Stripo supports over 100 languages. They also let businesses translate emails with Google right in the editor, upload custom translations from XLS and JSON files into all emails at once, switch to another language version of the email without leaving it, and export all language versions at once to their fav ESP with one click.
What currencies does Stripo accept?
Stripo currently accepts the US Dollar (USD).
What is the entry-level pricing for Stripo?
Stripo has a free plan for anyone that wants to test it out that gives you one user seat with access to four exports, five test emails a day, and 10 stored emails. Their entry-level plan is priced at $15 a month and gives one user access to 50 exports, 50 test emails a day, 50 stored emails, premium templates, and sharing preview links.
See full pricing plan details on Stripo’s pricing page.
Does Stripo integrate with ActiveCampaign?
Although Stripo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Mailchimp
G2 Rank: 4.4/5 stars
Mailchimp is a popular email template builder software option offering a comprehensive set of features that empower businesses to create impactful and successful email marketing campaigns.
Here are some reasons why Mailchimp stands out:
- Intuitive drag-and-drop editor: Mailchimp provides a user-friendly drag-and-drop editor, allowing users to easily create and customize email templates without any coding knowledge. The intuitive interface makes it simple to add images, text, buttons, and other elements, enabling users to design visually appealing emails that align with their brand identity.
- Advanced personalization: With Mailchimp, users can personalize their email campaigns by dynamically inserting subscriber data, such as names or purchase history, into the emails. This level of personalization helps businesses deliver tailored and relevant content to their subscribers, resulting in improved engagement and conversion rates.
- A/B testing: Mailchimp offers A/B testing capabilities, allowing users to test different variations of their email campaigns to determine which ones perform best. By experimenting with different subject lines, content, or designs, users can optimize their email campaigns based on real-time data and make data-driven decisions to improve their overall email performance.
Mailchimp primarily caters to small and medium-sized businesses (SMBs) that seek a comprehensive email marketing solution. It is an ideal choice for entrepreneurs, marketers, and business owners who want to build and grow their email lists, engage with their audience, and drive conversions. Mailchimp’s user-friendly interface, personalization features, and A/B testing capabilities make it a valuable tool for SMBs looking to elevate their email marketing efforts.
What languages does Mailchimp support?
Mailchimp provides services in up to 50 languages including English, Spanish, French, Portuguese, German, and Italian.
For more information, see Mailchimp’s language settings and preferences page.
What currencies does Mailchimp accept?
Mailchimp accepts payments in multiple currencies, including but not limited to:
- US Dollar (USD)
- Euro (EUR)
- British Pound Sterling (GBP)
- Australian Dollar (AUD)
- Indian Rupee (INR)
- New Zealand Dollar (NZD)
- Brazilian Real (BRL)
What is the entry-level pricing for Mailchimp?
Mailchimp offers a range of pricing plans, including a free plan and multiple paid plans. Their entry-level plan is called “Essentials” and starts at $13 a month with up to 5,000 email sends per month.
This plan includes the following features:
- 3 seats
- 24/7 email and chat support
- Assisted onboarding
- Behavioral targeting
- 100+ pre-built email templates
- Custom branding
- Automations and signup forms
- A/B testing and more
Visit Mailchimp’s pricing page for more details and up-to-date information.
Does Mailchimp integrate with ActiveCampaign?
Although Mailchimp does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
