The 5 Best MailerLite Alternatives for 2024

MailerLite is a user-friendly and cost-effective email marketing tool, particularly suited for small to medium businesses or those just starting out with email marketing. It provides essential features such as email automation, landing pages, and basic analytics which can streamline your email marketing efforts.

However, if you are seeking advanced functionalities such as sophisticated segmentation, dynamic content, or comprehensive sales and CRM integrations, there are MailerLite alternatives that might be better suited to your business.

• ActiveCampaign
• Brevo (Formerly Sendinblue)
• ConvertKit
• GetResponse
• HubSpot

ActiveCampaign is a powerful email marketing and automation platform that stands out as a great alternative because of its advanced automation and AI-driven features.

ActiveCampaign's strengths include:

• Robust automation builder: ActiveCampaign’s automation builder enables businesses to create highly personalized and targeted automation workflows. With an intuitive drag-and-drop interface, users can easily design complex automation sequences based on customer behavior, preferences, and actions.
• AI-powered predictive sending feature: This innovative functionality analyzes previous email campaign data to determine the optimal time to send messages to each subscriber. By leveraging machine learning algorithms, ActiveCampaign maximizes the chances of reaching recipients when they are most likely to open and engage with the emails, thereby increasing the effectiveness of email marketing efforts.
• Deep integrations with third-party apps: ActiveCampaign’s integrations allow businesses to create a unified ecosystem for managing their marketing and sales operations. This seamless integration capability enhances automation possibilities by enabling the exchange of data between different systems, providing a comprehensive view of customer interactions, and enabling more targeted and personalized communication.
• Best-in-class email deliverability: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%

If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.

Brevo, formerly known as Sendinblue, is a versatile marketing platform that offers core strengths in SMS and chat marketing, making it an excellent alternative to MailerLite.

Brevo stands out in these areas:

• Impressive SMS marketing capabilities: With Brevo, businesses can leverage the power of text messaging to engage with their audience directly on their mobile devices. This feature allows for personalized communication, quick delivery of important updates, and effective customer engagement. Whether it's sending promotional offers, event reminders, or order notifications, Brevo's SMS marketing tools provide a convenient and impactful way to reach customers in real-time.
• Chat marketing functionality: By integrating live chat widgets on their websites or mobile apps, businesses can provide immediate assistance to visitors and customers. Brevo's chat marketing tools enable real-time interactions, allowing businesses to answer inquiries, address concerns, and guide customers through their purchasing journey.
• Seamless integration between SMS and email marketing: This integration provides a holistic approach to customer communication. Businesses can easily synchronize their SMS and email campaigns, ensuring consistent messaging across channels and optimizing customer engagement. With Brevo, businesses can create automated workflows that trigger SMS messages based on specific actions or events, creating targeted and timely communication to enhance customer relationships.

ConvertKit is an email marketing platform that offers strengths specifically tailored for bloggers and content creators, making it an ideal alternative to MailerLite.

Some of the reasons ConvertKit stands out include:

• Ease of use: ConvertKit is designed with bloggers and content creators in mind, providing an intuitive interface that makes it effortless to manage and nurture an engaged audience. ConvertKit offers a visual automation builder that allows users to create complex email sequences with ease, making it simple to deliver targeted content based on subscriber actions and interests.
• Focus on subscriber segmentation and personalization: With ConvertKit, users can easily segment their subscribers based on various factors such as interests, preferences, or engagement levels. This segmentation allows bloggers and content creators to deliver highly tailored content to specific groups of subscribers, ensuring that the right message reaches the right audience.
• Advanced email automation: ConvertKit offers email automation features that go beyond basic campaign management. Bloggers and content creators can utilize tags, triggers, and rules to create sophisticated automation sequences that cater to specific subscriber behaviors and preferences. These automation capabilities enable users to deliver targeted content upgrades, automate product launches, and create personalized email funnels that enhance audience engagement and drive conversions.

GetResponse is a marketing platform that excels in webinar marketing, making it an excellent alternative to MailerLite for businesses looking to host successful webinars.

Strengths that make GetResponse shine include:

• Comprehensive webinar marketing features: GetResponse provides a complete suite of tools to plan, promote, and host webinars seamlessly. With GetResponse, businesses can create professional-looking registration pages, automated email reminders, and customizable landing pages to attract and engage their target audience. Moreover, GetResponse offers interactive features such as live chat, polls, and screen sharing, fostering real-time interactions and audience engagement during webinars.
• User-friendly interface: GetResponse’s interface is designed to simplify the webinar management process. Even if you're new to webinars, GetResponse makes it easy to set up and manage your events. The platform offers intuitive drag-and-drop functionality, enabling you to design engaging webinar presentations without the need for technical expertise. You can also schedule automated webinars, allowing participants to access your content at their convenience.
• Powerful analytics and reporting features for webinar performance analysis: You can track attendee engagement, view participant statistics, and measure conversion rates to assess the success of your webinars. This data-driven approach allows businesses to make informed decisions and optimize their future webinar strategies.

HubSpot is a comprehensive inbound marketing platform that offers core strengths in various areas, making it a popular alternative to MailerLite for businesses seeking a complete inbound marketing solution.

Here’s why HubSpot stands out:

• Integrated approach to inbound marketing: HubSpot offers a wide range of tools and features that cover every aspect of the inbound marketing methodology. From content creation and optimization to lead generation, email marketing, social media management, and analytics, HubSpot provides a unified platform that streamlines the entire marketing process.
• Focus on customer relationship management (CRM): The platform includes a robust CRM system that helps businesses manage and nurture their leads effectively. With HubSpot's CRM, businesses can track interactions, gain insights into lead behavior, and personalize their marketing efforts based on customer data. This comprehensive CRM integration ensures a seamless flow of information between marketing, sales, and customer service teams, facilitating a cohesive customer experience.
• Powerful analytics and reporting capabilities: HubSpot provides in-depth insights into key metrics and performance indicators, allowing businesses to measure the effectiveness of their marketing campaigns accurately. With HubSpot's analytics, businesses can track website traffic, monitor conversion rates, and assess the ROI of their marketing efforts. These insights enable data-driven decision-making and continuous optimization of marketing strategies.

• The 5 Best ConvertKit Alternatives