Navigating the marketing landscape can feel overwhelming, especially with countless omnichannel marketing software options vying for your attention. But don’t worry—we’ve done the legwork for you!
Whether you’re a small business owner looking to streamline your communication or a marketing professional striving for seamless customer engagement, finding the right omnichannel solution is key to success.
From email marketing and SMS marketing to social media and personalized website experiences, the platforms on this list are designed to help you connect with your audience effortlessly, no matter where they are. Read on to discover the top omnichannel marketing tools for 2025 that will transform your strategy and elevate your brand to the next level.
What is omnichannel marketing software?
Omnichannel marketing software helps businesses create seamless and integrated customer experiences across multiple channels. It ensures consistent messaging and personalized interactions by centralizing campaign management, no matter where your customers engage with your brand.
This type of software enables businesses to deliver tailored content through touchpoints like email, social media, SMS, mobile apps, and websites. Gathering data from these channels provides valuable insights for segmentation and targeting, helping businesses craft marketing campaigns that resonate on an individual level.
For example, if a customer engages with your brand’s social media post, they might receive follow-up content via email or SMS that aligns with their interests—ensuring a cohesive customer journey.
In addition to personalization, omnichannel marketing software streamlines operations through automation. Businesses can set up workflows to deliver the right message at the right time based on customer behavior, preferences, or their stage in the buyer’s journey. This saves time, improves efficiency, and ensures consistent messaging.
In essence, omnichannel marketing software empowers businesses to:
- Deliver personalized, data-driven campaigns.
- Create consistent messaging across all touchpoints.
- Automate marketing workflows for efficiency.
- Deepen customer engagement and build loyalty.
It’s a game-changer for businesses aiming to connect with their audience in meaningful, impactful ways.
What are the benefits of omnichannel marketing software?
Omnichannel marketing software offers transformative advantages for businesses seeking to elevate their marketing strategies. Here are the key benefits:
- Enhanced customer experience
Omnichannel software ensures consistent and seamless experiences across all channels. Personalized and relevant messages at every touchpoint make customers feel valued, improving satisfaction and loyalty. This approach fosters deeper connections and encourages repeat purchases. - Increased engagement
Reaching potential customers on their preferred channels with targeted content boosts engagement. Whether opening an email, clicking on a social media ad, or completing a purchase, a cohesive and personalized experience captures attention and drives action. - Data-driven insights
Businesses gain actionable insights into customer behavior, preferences, and purchase patterns by collecting data from various touchpoints. These insights refine targeting, optimize segmentation, and enhance resource allocation for maximum ROI. - Improved marketing efficiency
Centralized workflows reduce manual tasks, streamline coordination, and minimize errors. Automation features schedule campaigns and trigger actions based on customer behavior, saving time and enabling marketers to focus on strategy and creativity. - Competitive advantage
Delivering personalized, consistent experiences helps businesses stand out in crowded markets. A robust omnichannel strategy enhances brand perception, builds trust, and positions your business as a preferred choice.
Why it matters:
Omnichannel marketing software isn’t just a tool—it’s a competitive necessity. By leveraging these benefits, businesses can strengthen customer relationships, optimize marketing efforts, and achieve better results in today’s connected digital landscape.
How to choose the best omnichannel marketing software?
Selecting the right omnichannel marketing software is a critical decision. Here are the top factors to consider:
- Channel integration
Ensure the software integrates seamlessly with all key communication channels—email, SMS, social media, mobile apps, and more. This allows consistent messaging and a unified customer experience. - Personalization capabilities
Look for features like behavioral tracking, audience segmentation, and dynamic content. Personalization ensures your campaigns resonate with individual customers, driving higher engagement and conversion rates. - Analytics and reporting
Opt for software that offers in-depth analytics, real-time insights, and customizable dashboards. This visibility allows data-driven decision-making and ongoing campaign optimization. - System integration
Check compatibility with your existing tools, such as CRM, e-commerce, or customer data management systems. Smooth integration ensures unified customer data and better workflows. - Scalability and flexibility
Choose software that grows with your business. Scalable solutions can handle increased data volumes, larger customer bases, and evolving strategies, making them future-proof. - Customer support and training
Responsive customer service and comprehensive training resources are essential. Look for vendors that provide thorough documentation and empower you to get the most out of the software.
Quick tip:
Before committing, explore free trials or demos to evaluate how well the software fits your specific needs.
The best omnichannel marketing software for 2024
As we move into 2025, here are the omnichannel marketing software solutions that stand out for their exceptional features and proven ability to transform marketing efforts.
Each platform offers a unique mix of:
- Robust automation tools: Streamline workflows and save valuable time.
- Seamless channel integration: Deliver consistent messaging across every customer touchpoint.
- Advanced personalization: Create tailored experiences that resonate with your audience.
- Comprehensive analytics: Gain actionable insights to refine strategies and optimize performance.
- Top-notch support: Get the guidance and resources you need for success.
These platforms are highly regarded for helping businesses enhance customer communication and drive impactful marketing campaigns. Whether you're a small business owner or part of a large enterprise, one of these tools is likely to fit your needs.
Here are the top omnichannel marketing software solutions for 2025:
- ActiveCampaign
Renowned for its advanced automation and personalization features, ActiveCampaign empowers businesses to create seamless, data-driven campaigns. - Shopify
As an e-commerce powerhouse, Shopify integrates marketing tools into its platform to provide a unified omnichannel experience. - BigCommerce
BigCommerce excels in combining robust e-commerce functionality with marketing automation for growth-focused brands. - Brevo
Formerly Sendinblue, Brevo specializes in multichannel communication with a strong focus on email, SMS, and automation. - Gladly
Gladly stands out for its customer service-driven omnichannel approach, making it a favorite for businesses focused on delighting customers. - Cin7
A go-to for inventory and order management, Cin7 offers omnichannel capabilities that unify retail and wholesale operations. - HubSpot
HubSpot’s all-in-one platform delivers powerful tools for inbound marketing, CRM, and omnichannel engagement. - Omnisend
Perfect for e-commerce brands, Omnisend provides targeted marketing automation and personalized workflows.
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is widely recognized as one of the best omnichannel marketing software due to its comprehensive features and exceptional capabilities. It offers a range of unique features that set it apart from the competition:
- Automation workflows: ActiveCampaign provides robust automation tools to help you create sophisticated customer journeys. This enables personalized communication across multiple channels, ensuring the right message reaches the right audience at the right time.
- Advanced segmentation: The software offers advanced segmentation capabilities to divide your audience into specific segments based on various criteria. This enables highly targeted marketing campaigns that resonate with your customers' needs and interests.
- Dynamic content: ActiveCampaign’s dynamic content feature can be customized based on individual customer attributes or behaviors. This level of personalization helps you deliver tailored messages to their audience, increasing engagement and conversions.
ActiveCampaign primarily caters to small and medium-sized businesses (SMBs) and marketing teams looking for a comprehensive omnichannel marketing solution.
Its user-friendly interface, robust automation capabilities, and advanced personalization features make it a valuable tool for businesses seeking to enhance customer communications and drive impactful marketing campaigns.
What languages does ActiveCampaign support?
ActiveCampaign supports a diverse range of languages, making it accessible for businesses worldwide.
These include:
- European languages: English, Spanish, French, German, Italian, Portuguese, Dutch, Swedish, Finnish, Danish, Norwegian, Polish, Turkish, Russian
- Asian and Middle Eastern languages: Arabic, Japanese, Chinese (Simplified), Chinese (Traditional), Korean
Which currencies does ActiveCampaign accept?
ActiveCampaign accommodates a wide array of currencies to facilitate global transactions.
These include, but are not limited to:
- Major global currencies: US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD)
- Asian and Middle Eastern currencies: Japanese Yen (JPY), Indian Rupee (INR)
- Latin American and European currencies: Mexican Peso (MXN), Brazilian Real (BRL), Swiss Franc (CHF)
What is the entry price point for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
Shopify
G2 Rank: 4.4/5 stars
Shopify is widely regarded as one of the best omnichannel marketing software solutions because of its comprehensive features and user-friendly interface. It helps you create and manage your online store while seamlessly integrating with various sales channels, including social media platforms and marketplaces.
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One of Shopify's standout features is its extensive library of customizable themes and templates, allowing you to create a visually appealing and unique online storefront. Plus, its built-in analytics and reporting tools give you valuable insights into customer behavior and sales performance.
Key features of Shopify include:
- Multi-channel selling: Shopify enables you to sell your products across multiple channels, like Facebook, Instagram, and Amazon. This expands your reach and opens up more opportunities to grow your sales.
- Mobile optimization: Shopify ensures that your online store is optimized for mobile devices, offering your customers a seamless shopping experience on smartphones and tablets.
- App integrations: Shopify's App Store provides a wide range of third-party integrations and extensions, letting you enhance functionality and customize the platform to suit your specific needs.
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Shopify is designed for businesses of all sizes, whether you're just starting or running a large enterprise. It gives you the tools and resources you need to establish and grow a successful e-commerce business. With its intuitive interface and extensive features, Shopify is an excellent choice for anyone seeking a robust omnichannel marketing solution.
What languages does Shopify support?
Shopify offers robust language support, enabling businesses to connect with global audiences.
Supported languages include:
- European languages:
English, Spanish, French, German, Italian, Portuguese, Dutch, Swedish, Danish, Norwegian, Finnish - Asian and Middle Eastern languages:
Chinese (Simplified and Traditional), Japanese, Korean, Russian, Turkish, Arabic, Hebrew
This comprehensive language coverage allows businesses to tailor their Shopify storefronts for diverse customer bases. For additional details, visit Shopify's website.
What currencies does Shopify accept?
Shopify supports an extensive range of currencies, empowering businesses to sell in various international markets.
Accepted currencies include:
- Major global currencies:
US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY) - Regional currencies:
Swiss Franc (CHF), New Zealand Dollar (NZD), Singapore Dollar (SGD), Hong Kong Dollar (HKD), Danish Krone (DKK), Swedish Krona (SEK), Norwegian Krone (NOK) - Emerging market currencies:
Mexican Peso (MXN), Brazilian Real (BRL), Indian Rupee (INR), Russian Ruble (RUB), South African Rand (ZAR)
Shopify's support for these and many more currencies ensures you can operate seamlessly across borders. For a complete list of supported currencies, refer to Shopify's website.
What is Shopify's entry price point?
Shopify offers different pricing plans to accommodate businesses of varying sizes and needs. The entry-level pricing plan, "Basic Shopify," starts at $39 per month and provides essential features to launch and run an online store. It includes features such as a website and blog creation, unlimited product listings, 24/7 customer support, and integration of sales channels.
The Basic Shopify plan is a great option for small businesses or entrepreneurs starting their online journey and want a user-friendly platform to build their online presence. As your business grows, you can upgrade to higher-tier plans, such as Shopify or Advanced Shopify, which offer more advanced features and capabilities.
The pricing structure helps you choose a plan that aligns with your specific needs and budget, ensuring you have access to the necessary tools and support to succeed in the world of e-commerce.
See Shopify’s pricing page for more information.
Does Shopify integrate with ActiveCampaign?
Yes! Shopify integrates directly with ActiveCampaign. You can find out more in the ActiveCampaign Marketplace.
BigCommerce
G2 Rank: 4.2/5 stars
BigCommerce is widely regarded as one of the best omnichannel marketing software solutions due to its robust features and user-friendly interface. It provides the tools you need to create seamless shopping experiences across multiple channels while optimizing your marketing efforts.
Here’s why BigCommerce stands out:
- Flexible and customizable storefront design: Build visually appealing and fully functional online stores without any coding knowledge.
- Advanced SEO capabilities: Optimize your website for search engines to boost your online visibility and attract more traffic.
- Third-party integrations: BigCommerce works seamlessly with popular tools like email marketing platforms and social media channels, allowing you to expand your reach.
- Scalability: Whether you’re a small startup or a large enterprise, BigCommerce grows with you, making it easy to scale your operations as your business evolves.
BigCommerce empowers you to deliver exceptional omnichannel experiences and drive sales across various channels. With its comprehensive features, customizable design options, and ability to grow with your needs, BigCommerce is an excellent choice for taking your e-commerce strategy to the next level.
What languages does BigCommerce support?
BigCommerce supports multiple languages, enabling businesses to reach a global audience. Supported languages include:
- European Languages:
English, Spanish, French, German, Italian, Portuguese, Dutch - Asian Languages:
Chinese (Simplified and Traditional), Japanese, Korean
These language options allow businesses to tailor their e-commerce stores to diverse markets. For the latest information, visit BigCommerce’s website.
What currencies does BigCommerce accept?
BigCommerce supports a wide range of currencies, providing flexibility for international transactions. Accepted currencies include:
- Major Global Currencies:
US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY) - Emerging Market Currencies:
Chinese Yuan (CNY), Indian Rupee (INR), Brazilian Real (BRL), Mexican Peso (MXN)
With these currency options, businesses can cater to customers worldwide. For a comprehensive list of supported currencies, visit BigCommerce’s website.
What is the entry price point for BigCommerce?
The entry-level pricing for BigCommerce starts at $29 per month, billed annually. This plan, known as the "Standard" plan, offers essential features and functionalities to help businesses launch and grow their online stores. With the Standard plan, businesses can access a range of tools, such as unlimited products, file storage, bandwidth, and built-in marketing and SEO features.
The pricing structure of BigCommerce is designed to provide businesses of all sizes with affordable options to establish a strong online presence and start selling their products or services. As businesses grow and require more advanced features, BigCommerce offers additional pricing tiers with increased capabilities to cater to their evolving needs.
See BigCommerce’s website for more information.
Does BigCommerce integrate with ActiveCampaign?
Yes! BigCommerce integrates directly with ActiveCampaign. You can find out more in the ActiveCampaign Marketplace.
Brevo
G2 Rank: 4.5/5 stars
Brevo is widely recognized as one of the best omnichannel marketing software solutions, offering a user-friendly interface and comprehensive features that make it an excellent choice for businesses of all sizes.
Here’s why Brevo stands out:
- Advanced customer segmentation: Easily target your audience with personalized messaging across multiple channels, enhancing customer engagement and boosting conversion rates.
- Seamless e-commerce integration: Connect effortlessly with popular e-commerce platforms, streamlining your online sales and marketing efforts. Features like real-time data synchronization and inventory management ensure a consistent customer experience across all touchpoints.
- Tailored industry solutions: Whether you’re in retail, e-commerce, or B2B, Brevo provides customized solutions to meet your specific marketing needs.
- Robust analytics and reporting: Gain valuable insights into your campaigns with powerful reporting tools that help you make data-driven decisions.
- Automation tools: Simplify your workflows with automation for tasks like email campaigns and social media scheduling, allowing you to maximize efficiency and focus on strategy.
With its advanced capabilities, industry-specific solutions, and focus on customer engagement, Brevo empowers you to enhance your omnichannel marketing efforts and achieve your business goals.
What languages does Brevo support?
Brevo offers multilingual support to meet the needs of businesses and marketers worldwide. Supported languages include:
- Core European Languages:
English, Spanish, French, German, Italian, Portuguese, Dutch - Eastern Languages:
Russian, Chinese (Simplified), Japanese
These language options ensure a seamless experience for global users. For the most up-to-date information, visit Brevo’s website.
What currencies does Brevo accept?
Brevo supports a variety of currencies, allowing businesses to operate across diverse regions. Accepted currencies include:
- Major Global Currencies:
United States Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY) - Additional Supported Currencies:
Swiss Franc (CHF), New Zealand Dollar (NZD), Singapore Dollar (SGD), Indian Rupee (INR)
These currency options provide flexibility for businesses in multiple markets. For a full list of supported currencies, visit Brevo’s website.
What is the entry price point for Brevo?
Brevo offers a free plan with limited access and a “Starter” plan starting at $25 monthly. These plans provide a solid foundation for businesses to leverage the features and benefits of Brevo's omnichannel marketing software without breaking the bank. With entry-level pricing, businesses can access essential tools and functionalities to enhance their marketing efforts, engage customers across various channels, and drive business growth.
See Brevo’s website for more information.
Does Brevo integrate with ActiveCampaign?
No, Brevo does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.
Gladly
G2 Rank: 4.7/5 stars
Gladly is one of the best omnichannel marketing software platforms, known for its comprehensive features and focus on delivering customer-centric experiences. With Gladly, you can seamlessly connect with your customers across multiple channels, including email, chat, phone, and social media.
Here’s why Gladly excels:
- Customer-centric view: Gain a holistic profile of each customer by consolidating their interactions and preferences in one place. This allows you to deliver highly personalized experiences and strengthen customer relationships.
- Unified platform for communication: Manage all customer interactions across email, chat, phone, and social media in one centralized platform, ensuring seamless and consistent communication.
- Streamlined workflows: Gladly empowers customer service teams by simplifying workflows, automating routine tasks, and enabling real-time collaboration, allowing your team to focus on providing exceptional support.
- Improved customer satisfaction: Deliver consistent and personalized experiences across all customer touchpoints, boosting loyalty and satisfaction.
Gladly is particularly well-suited for customer service and support teams, helping you transform operations and provide outstanding customer experiences. Its customer-first approach and comprehensive features make it a standout choice for businesses looking to elevate their customer support and engagement strategies.
What languages does Gladly support?
Gladly enables businesses to connect with customers globally by offering multilingual support. Supported languages include:
- Core European Languages:
English, Spanish, French, German, Italian, Portuguese, Dutch - Eastern and Other Languages:
Russian, Chinese (Simplified), Japanese
For the latest updates on language support, visit Gladly’s website.
What currencies does Gladly accept?
Gladly supports a diverse range of currencies to facilitate global transactions. Accepted currencies include:
- Major Global Currencies:
United States Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY) - Additional Supported Currencies:
Swiss Franc (CHF), Chinese Yuan (CNY), Indian Rupee (INR), Brazilian Real (BRL)
For more detailed information on supported currencies, refer to Gladly’s website.
What is Gladly's entry price point?
Gladly starts at $150 per Support Hero per month, billed annually.
See Gladly’s website for more information.
Does Gladly integrate with ActiveCampaign?
No, Gladly does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.
Cin7
G2 Rank: 3.6/5 stars
Cin7 is one of the best omnichannel marketing software solutions because of its comprehensive features and powerful functionalities. With Cin7, you can streamline your operations and enhance your omnichannel marketing efforts.
Here are some of its standout features:
- Inventory management: Cin7 provides robust inventory management capabilities, helping you efficiently track and manage inventory across multiple channels. This ensures accurate stock levels, minimizes stockouts, and improves order fulfillment.
- Order management: Easily manage orders from different sales channels on one centralized platform. This simplifies your order processing workflow, enhances accuracy, and boosts customer satisfaction.
- Integration capabilities: Cin7 integrates seamlessly with popular e-commerce platforms, marketplaces, and third-party applications, allowing smooth data synchronization and streamlined operations across all systems.
Cin7 is ideal for businesses of all sizes, including retailers, wholesalers, and distributors. Whether you need advanced inventory management, support for multiple sales channels, or a seamless omnichannel experience, Cin7’s feature-rich platform is designed to meet your needs and simplify your operations.
What languages does Cin7 support?
Cin7 enables global accessibility by offering multilingual support. Supported languages include:
- Primary Global Languages:
English, Spanish, French, German, Italian, Dutch, Portuguese - Asian Languages:
Chinese (Simplified), Chinese (Traditional), Japanese
For the most up-to-date list of supported languages, visit Cin7’s website.
What currencies does Cin7 accept?
Cin7 supports a wide range of currencies to facilitate international business transactions. Accepted currencies include:
- Major Global Currencies:
United States Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), Japanese Yen (JPY) - Additional Supported Currencies:
Swiss Franc (CHF), New Zealand Dollar (NZD), South African Rand (ZAR), and others
For a complete list of supported currencies, refer to Cin7’s website.
What is the entry price point for Cin7?
The entry-level pricing for Cin7 varies based on each business's specific needs and requirements but starts at $325 per month. Cin7 offers flexible pricing options tailored to the size and complexity of your operations. Cin7's pricing structure is designed to provide businesses of all sizes access to comprehensive omnichannel marketing software that can streamline operations, enhance efficiency, and drive growth.
See Cin7’s website for more information.
Does Cin7 integrate with ActiveCampaign?
No, Cin7 does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.
HubSpot
G2 Rank: 4.4/5 stars
HubSpot is widely recognized as one of the best omnichannel marketing software solutions, offering a comprehensive suite of features and a user-friendly interface to help you create, manage, and optimize your marketing campaigns across multiple channels.
Key features of HubSpot:
- All-in-one platform: HubSpot integrates various marketing functions, including email marketing, social media management, content creation, and analytics, so you can streamline your efforts and gain a complete view of your customer interactions.
- Scalable solutions: Whether you’re a small startup or a large enterprise, HubSpot's scalable tools grow with you, making it an ideal platform as your marketing needs expand.
- User-friendly design: HubSpot’s intuitive interface makes it easy to navigate, whether you’re a seasoned marketing professional or just getting started. You’ll find engaging your audience, nurturing leads, and tracking your marketing performance simple.
- Robust CRM system: HubSpot's CRM allows you to store and manage customer data, track interactions, and gain insights into customer behavior. By combining this CRM with its marketing tools, HubSpot empowers you to deliver personalized, targeted messages across multiple channels, fostering stronger relationships and driving conversions.
With HubSpot, you’ll have access to a versatile platform that makes engaging your audience easier, improving campaign performance, and building lasting customer relationships. Its all-in-one nature and ease of use make it a standout option for those looking for powerful omnichannel marketing software.
What languages does HubSpot support?
HubSpot provides multilingual support to cater to businesses worldwide. The platform is available in the following languages:
- Primary Global Languages:
English, Spanish, French, German, Portuguese, Italian, Dutch - Additional Languages:
Russian, Chinese (Simplified), Japanese
For an up-to-date list of supported languages, visit HubSpot’s website.
What currencies does HubSpot accept?
HubSpot supports a wide range of currencies, ensuring flexibility for businesses operating in diverse markets. Accepted currencies include:
- Major Global Currencies:
United States Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY), Swiss Franc (CHF) - Regional and Emerging Market Currencies:
Indian Rupee (INR), Brazilian Real (BRL), Mexican Peso (MXN), Chinese Yuan (CNY), South African Rand (ZAR)
For a comprehensive list of supported currencies, refer to HubSpot’s website.
What is the entry pricing for HubSpot?
HubSpot offers different pricing plans tailored to the specific needs and scale of businesses. The entry-level pricing for HubSpot starts at $20 per month. This plan, known as the "Starter" plan, provides essential marketing and sales tools to help businesses get started with their growth strategies. The Starter plan offers features such as email marketing, lead capture forms, contact management, and basic reporting and analytics.
The $20 per month Starter plan is affordable for businesses looking to implement a comprehensive marketing and sales platform. As businesses grow and require more advanced features and capabilities, HubSpot offers higher-tier plans with additional functionalities, including marketing automation, CRM integration, advanced analytics, and more.
See HubSpot’s website for more information.
Does HubSpot integrate with ActiveCampaign?
No, HubSpot does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.
Omnisend
G2 Rank: 4.5/5 stars
Omnisend is a top choice for omnichannel marketing software, offering robust features and powerful tools to help you automate and manage campaigns across multiple channels. With Omnisend, you can deliver targeted, personalized messages through email, SMS, push notifications, social media, and more, ensuring every touchpoint aligns with your audience's preferences.
Key features of Omnisend:
- Automation capabilities: Set up automated workflows based on customer behavior, preferences, or lifecycle stage. This ensures timely, relevant communication that boosts engagement and drives conversions.
- Advanced segmentation: Target specific customer segments with tailored marketing messages that resonate and deliver results.
- E-commerce integration: Sync seamlessly with platforms like Shopify, Magento, and WooCommerce, making it easy to manage customer data and unify your marketing and sales efforts.
- Pre-built templates and drag-and-drop editor: Create visually appealing, professional emails effortlessly—no coding required.
Omnisend is ideal for e-commerce brands looking to enhance customer engagement and drive revenue. Its comprehensive features, intuitive interface, and seamless e-commerce integrations make it a powerful tool for creating impactful omnichannel marketing campaigns and achieving your marketing goals with ease.
What languages does Omnisend support?
Omnisend offers multilingual support, making it accessible for businesses worldwide. The software is available in the following languages:
- Primary Languages:
English, Spanish, French, German, Italian, Portuguese, Dutch - Extended Language Options:
Russian, Swedish, Danish, Norwegian, Finnish, Polish, Czech, Slovak, Hungarian, Greek, Turkish, Romanian, Arabic
For a full and updated list of supported languages, visit Omnisend’s website.
What currencies does Omnisend accept?
Omnisend supports a wide variety of currencies to enable businesses to cater to different regional markets. Accepted currencies include:
- Major Global Currencies:
United States Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY), Swiss Franc (CHF) - Regional and Local Currencies:
Indian Rupee (INR), Brazilian Real (BRL), Mexican Peso (MXN), South African Rand (ZAR), Chinese Yuan (CNY), Hong Kong Dollar (HKD), Singapore Dollar (SGD) - Additional Options for Localized Markets:
Swedish Krona (SEK), Norwegian Krone (NOK), Danish Krone (DKK), New Zealand Dollar (NZD), Polish Złoty (PLN), Russian Ruble (RUB)
For more details, visit Omnisend’s website.
What is the entry pricing for Omnisend?
Omnisend offers flexible pricing plans for businesses of all sizes. The entry-level pricing starts at $16 per month and is designed for small businesses or those just getting started with omnichannel marketing. As you move up to higher-tier plans, the pricing increases based on the features and scale of your business needs.
With the entry-level pricing plan, businesses can access essential features such as email marketing, signup forms, reporting, and segmentation. The plan provides a solid foundation for businesses to start building their omnichannel marketing campaigns and engage with customers across multiple channels.
Omnisend also offers a 14-day free trial, allowing businesses to test the platform and explore its capabilities before committing to a paid plan.
See Omnisend’s website for more information.
Does Omnisend integrate with ActiveCampaign?
No, Omnisend does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.
The best omnichannel marketing software for you
Choosing the right omnichannel marketing software is pivotal in delivering seamless, personalized customer experiences. Each platform listed here—whether it’s the robust automation of ActiveCampaign, Shopify's e-commerce focus, or Gladly's customer service excellence—offers unique features to suit various business needs.
By leveraging the strengths of these tools, you can streamline your workflows, deepen customer engagement, and drive impactful marketing campaigns. No matter the size or industry of your business, the right software will help you create meaningful connections and elevate your brand’s presence across all channels.
Start your omnichannel journey today! If you’re looking for an advanced yet user-friendly platform that prioritizes automation and personalization, sign up for ActiveCampaign’s 14-day free trial and see the difference it can make for your business.
Frequently asked questions
Frequently asked questions
1. What’s the difference between omnichannel and multichannel marketing software?
While multichannel marketing software focuses on operating across multiple platforms, omnichannel software integrates those platforms to create a seamless customer experience. Omnichannel tools ensure consistent messaging and allow businesses to track customer interactions across channels for better insights and personalization.
2. Can small businesses benefit from omnichannel marketing software?
Absolutely! Omnichannel software can help small businesses streamline operations, automate workflows, and provide a professional, consistent customer experience. Tools like ActiveCampaign and Omnisend are especially well-suited for small and medium-sized enterprises.
3. How do I know if a platform supports my preferred communication channels?
Most platforms provide detailed information about their channel integrations on their websites. When selecting software, look for tools that support email, SMS, social media, and any other channels you frequently use to communicate with customers.
4. Are there free trials available for omnichannel marketing software?
Yes, many platforms, including ActiveCampaign and Omnisend, offer free trials ranging from 14 to 30 days. These trials allow you to explore features, test usability, and determine if the software fits your needs before committing to a subscription.
5. How important is integration with existing tools?
Integration is crucial for creating a seamless workflow and unified customer experience. Platforms that integrate with your CRM, e-commerce site, or analytics tools allow for better data flow, centralized management, and more effective marketing campaigns. Always check compatibility with your current systems before making a decision.