Omnisend is a powerful email marketing platform known for its advanced automation features and seamless e-commerce integration. It’s ideal for e-commerce businesses looking to implement sophisticated, data-driven campaigns. However, other email marketing solutions may offer different advantages such as broader integration capabilities, more comprehensive customer support, or superior value for money, depending on your specific business needs.
Here are five best Omnisend alternatives in 2023:
ActiveCampaign – Best for CRM features
ActiveCampaign is an excellent alternative to Omnisend when it comes to CRM features, offering a robust set of capabilities that can enhance your customer relationship management efforts.
Some of the core strengths of ActiveCampaign include:
- Advanced automation features: ActiveCampaign allows you to create complex automated workflows that can be triggered by specific customer actions, enabling personalized and timely communication. With ActiveCampaign, you can easily automate lead nurturing, follow-ups, and even sales processes, ensuring that each customer receives tailored interactions.
- Comprehensive contact management system: ActiveCampaign provides a centralized hub for storing and organizing customer data, allowing you to create detailed customer profiles. ActiveCampaign’s CRM features enable you to track customer interactions, preferences, and purchase history, empowering you to deliver highly targeted and relevant messaging. Additionally, its robust segmentation capabilities enable you to create precise audience segments based on specific criteria, optimizing your marketing campaigns.
- Powerful integrations with various third-party tools and platforms: ActiveCampaign seamlessly integrates with popular e-commerce platforms, CRMs, and other marketing tools, enhancing its functionality and making it a versatile solution for businesses with diverse needs. This integration capability ensures a seamless flow of data across different systems, providing a comprehensive view of your customer interactions.
- Best-in-class email deliverability: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%
If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.
| Category | ActiveCampaign | Omnisend |
| Best Feature | Advanced automation capabilities for personalized communication | Comprehensive email marketing and automation features |
| Pros | 1. Advanced automation workflows 2. Robust contact management systems 3. Powerful integration with third-party tools | 1. Comprehensive email automation and segmentation features 2. Easy-to-use drag-and-drop editor 3. SMS marketing and personalized messaging capabilities |
| Cons | 1. Steeper learning curve for beginners 2. Higher pricing tiers may be costly for small businesses 3. Reporting and analytics could be more robust | 1. Limited contact management features 2. Can be overwhelming for businesses with basic marketing needs 3. Integration options may be more limited |
| Entry Price | Starting at $15/month Find pricing details here | Starts at $20/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Mailchimp
Mailchimp is an excellent alternative to Omnisend when it comes to content creation tools, offering a range of features that can enhance your marketing campaigns.
Some of the strengths that help Mailchimp stand out include:
- User-friendly drag-and-drop email editor: Mailchimp allows you to create visually appealing and engaging email campaigns without the need for coding or design skills. With a variety of customizable templates and a library of stock images, Mailchimp makes it easy to create professional-looking emails that capture your brand’s essence.
- Robust content creation and collaboration tools: Mailchimp offers features like content calendars, content collaboration, and approval workflows, making it easier for teams to collaborate on content creation and streamline the review process. Whether you’re working with a team of writers, designers, or marketers, Mailchimp provides a centralized platform for efficient content development and collaboration.
- Extensive integration options: Mailchimp seamlessly integrates with popular third-party tools and platforms, including e-commerce platforms, social media platforms, and CRMs. This integration capability allows you to streamline your marketing efforts by syncing data across different systems, ensuring a consistent and cohesive customer experience.
| Category | Mailchimp | Omnisend |
| Best Feature | User-friendly drag-and-drop email editor | Comprehensive email marketing and automation features |
| Pros | 1. Intuitive and easy-to-use interface 2. Robust content creation and collaboration tools 3. Extensive integration options | 1. Comprehensive email automation and segmentation features 2. Easy-to-use drag-and-drop editor 3. SMS marketing and personalized messaging capabilities |
| Cons | 1. Limited automation capabilities 2. Pricing plans can be costly for businesses with large lists 3. Reporting and analytics features could be more advanced | 1. Limited contact management features 2. Can be overwhelming for businesses with basic marketing needs 3. Integration options may be more limited |
| Entry Price | Starts at $26.50/month See up-to-date pricing details here | Starts at $20/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Brevo
Brevo is an excellent alternative to Omnisend when it comes to SMS marketing, offering a range of features that can enhance your mobile marketing efforts.
Some of Brevo’s core strengths include:
- Robust SMS marketing capabilities: Brevo provides an intuitive interface for creating and managing SMS campaigns, allowing you to reach your customers directly on their mobile devices. With Brevo, you can personalize your SMS messages, schedule automated campaigns, and track their performance to optimize your messaging strategy.
- Advanced contact segmentation and targeting options: Brevo enables you to create precise audience segments based on specific criteria, such as demographics, behaviors, or engagement levels. This level of segmentation allows you to send highly targeted SMS messages to different customer segments, increasing the relevance and effectiveness of your mobile marketing campaigns.
- Pricing structure: Brevo offers flexible pricing plans that cater to businesses of all sizes, including a free plan with limited features. This affordability makes Brevo an attractive choice for businesses looking to explore SMS marketing without significant upfront costs.
| Category | Brevo | Omnisend |
| Best Feature | Robust SMS marketing capabilities | Comprehensive email marketing and automation features |
| Pros | 1. Intuitive interface for creating and managing SMS campaigns 2. Advanced contact segmentation and targeting options 3. Affordable pricing plans, including a free option | 1. Comprehensive email automation and segmentation features 2. Easy-to-use drag-and-drop editor 3. SMS marketing and personalized messaging capabilities |
| Cons | 1. Limited email marketing features 2. Reporting and analytics features could be more advanced 3. Automation workflows could be more flexible and customizable | 1. Limited contact management features 2. Can be overwhelming for businesses with basic marketing needs 3. Integration options may be more limited |
| Entry Price | Starts at $25/month See up-to-date pricing details here | Starts at $20/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Constant Contact
Constant Contact is an excellent alternative to Omnisend when it comes to social media integration, offering a range of features that can enhance your social media marketing efforts.
Some of the key strengths that Constant Contact boasts include:
- Seamless social media integration capabilities: Constant Contact allows you to connect and manage your social media accounts directly within the platform, making it convenient to schedule and publish posts across multiple platforms. With Constant Contact, you can streamline your social media marketing efforts by having all your email and social media campaigns in one centralized hub.
- Social media tracking and reporting features: Constant Contact provides insights into your social media performance, including engagement metrics, reach, and clicks. These analytics help you understand the effectiveness of your social media campaigns and make data-driven decisions to optimize your social media strategy. With Constant Contact, you can gain valuable insights into your audience’s preferences and behaviors on social media.
- Content creation tools for social media: Constant Contact offers a user-friendly drag-and-drop editor that allows you to create visually appealing social media posts without the need for design skills. Additionally, it provides a library of stock images and customizable templates, making it easy to create professional-looking posts that align with your brand.
| Category | Constant Contact | Omnisend |
| Best Feature | Seamless social media integration | Comprehensive email marketing and automation features |
| Pros | 1. Convenient management of email and social media campaigns 2. Social media tracking and reporting capabilities 3. User-friendly content creation for social media | 1. Comprehensive email automation and segmentation features 2. Easy-to-use drag-and-drop editor 3. SMS marketing and personalized messaging capabilities |
| Cons | 1. Limited email marketing capabilities 2. Reporting and analytics features could be more advanced 3. Automation workflows could be more flexible | 1. Limited contact management features 2. Can be overwhelming for businesses with basic marketing needs 3. Integration options may be more limited |
| Entry Price | Starts at $12/month See up-to-date pricing details here | Starts at $20/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Klaviyo
Klaviyo is an excellent alternative to Omnisend when it comes to e-commerce personalization, offering a range of features that can enhance your personalized marketing efforts.
Klaviyo’s key features that help set it apart include:
- Advanced segmentation and targeting capabilities: Klaviyo allows you to create highly specific audience segments based on various criteria, such as demographics, purchase behavior, and browsing history. With Klaviyo, you can deliver personalized and relevant messages to each customer, increasing engagement and driving conversions.
- Dynamic email marketing features: Klaviyo enables you to create personalized email campaigns that dynamically update based on customer behavior or specific triggers. For example, you can send automated emails with personalized product recommendations or abandoned cart reminders. Klaviyo’s dynamic email capabilities allow you to deliver tailored content that resonates with individual customers, boosting their shopping experience and loyalty.
- Integration with popular e-commerce platforms: Klaviyo seamlessly integrates with platforms like Shopify, WooCommerce, and Magento, allowing you to leverage your e-commerce data to drive personalized marketing campaigns. By connecting your store data with Klaviyo, you can track customer behavior, segment your audience, and automate personalized marketing campaigns based on real-time data.
| Category | Klaviyo | Omnisend |
| Best Feature | Advanced segmentation and targeting capabilities | Comprehensive email marketing and automation features |
| Pros | 1. Highly advanced personalization and segmentation options 2. Dynamic email marketing for tailored and real-time content 3. Seamless integration with popular e-commerce platforms | 1. Comprehensive email automation and segmentation features 2. Easy-to-use drag-and-drop editor 3. SMS marketing and personalized messaging capabilities |
| Cons | 1. Steeper learning curve for beginners 2. Higher pricing tiers may be costly for small businesses 3. Reporting and analytics could be more robust | 1. Limited contact management features 2. Can be overwhelming for businesses with basic marketing needs 3. Integration options may be more limited |
| Entry Price | Starts at $45/month See up-to-date pricing details here | Starts at $20/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
