The 5 Best Ontraport Alternatives for 2024

Ontraport is a well-rounded marketing automation platform that offers features like email marketing, CRM, landing pages, and more. Its versatility makes it a powerful tool for small to medium-sized businesses.

However, other platforms may provide a more tailored solution depending on your unique requirements. Perhaps you need deeper CRM functionality, superior email marketing tools, or a platform that scales better with business growth.

Here are the five best Ontraport alternatives:

• ActiveCampaign
• HubSpot
• Mailchimp
• Infusionsoft by Keap
• Salesforce Marketing Cloud

ActiveCampaign is a leading alternative to Ontraport when it comes to advanced automation, offering a plethora of features that can elevate your marketing and customer management efforts.

Some of the key strengths that make ActiveCampaign a great alternative include:

• Highly advanced automation capabilities: ActiveCampaign empowers you to create intricate automated workflows that respond to specific customer behaviors and triggers. With ActiveCampaign, you can automate lead nurturing, personalized follow-ups, and complex sales processes, ensuring that each customer receives tailored interactions.
• Robust third-party integrations: These seamless integrations allow you to connect ActiveCampaign with your existing systems and gather comprehensive data about your customers. By having a centralized view of customer interactions across different platforms, you can build more comprehensive and personalized automation sequences, further enhancing the customer experience.
• Range of customization options: ActiveCampaign provides a user-friendly interface and an array of features, allowing you to tailor automation workflows according to your business needs.
• Best-in-class email deliverability: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%

If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.

HubSpot is an alternative to Ontraport as an all-in-one marketing suite, offering a comprehensive set of tools that can elevate your marketing efforts to new heights.

Some of HubSpot’s core strengths include:

• User-friendly and integrated platform: HubSpot brings together various marketing functionalities, including email marketing, social media management, CRM, content management, and analytics, all in one centralized hub. With HubSpot, you can easily manage and track your marketing campaigns from a single interface, streamlining your workflow and improving collaboration across teams.
• Powerful inbound marketing capabilities: HubSpot emphasizes attracting and engaging customers through valuable and relevant content, driving organic traffic, and fostering lasting customer relationships. HubSpot's inbound marketing tools, such as blogging, SEO optimization, and lead capture forms, enable you to create a holistic marketing strategy that focuses on providing value to your audience.
• Robust reporting and analytics features: HubSpot offers detailed insights into your marketing performance, allowing you to measure the effectiveness of your campaigns and make data-driven decisions. With HubSpot, you can track key performance indicators (KPIs), analyze customer behavior, and refine your marketing strategies for optimal results.

Mailchimp is a solid alternative to Ontraport for basic email marketing, offering a range of features that can elevate your email campaigns without overwhelming complexity.

A few core features that Mailchimp offers include:

• Super user-friendly interface: Mailchimp provides a simple and intuitive platform for creating and sending email campaigns, making it accessible to users of all skill levels. With Mailchimp's drag-and-drop editor and customizable templates, you can quickly design professional-looking emails without needing advanced design or coding knowledge.
• Comprehensive email automation features: While not as complex as Ontraport's automation capabilities, Mailchimp still allows you to set up basic automated campaigns, such as welcome emails, abandoned cart reminders, and follow-ups.
• Cost-effectiveness: Mailchimp offers a range of pricing plans, including a free plan with limited features, making it a budget-friendly option for businesses starting with email marketing. As your needs grow, you can easily upgrade to more advanced plans that suit your requirements without incurring the high costs associated with Ontraport.

Infusionsoft by Keap is an excellent alternative to Ontraport for small business needs, offering core strengths that cater to the specific requirements of smaller enterprises.

The core strengths that help Keap stand out as an alternative for small businesses include:

• User-friendly interface: Keap provides a simple and intuitive platform for small business owners to manage their marketing campaigns, sales processes, and customer relationships without the need for extensive technical knowledge. With Keap, small businesses can easily navigate the platform and efficiently execute their marketing strategies.
• All-in-one approach: Keap combines essential marketing, sales, and CRM functionalities in one integrated platform. This comprehensive solution allows small businesses to streamline operations, manage leads effectively, and automate repetitive tasks, saving time and resources. With Keap, small companies can consolidate their marketing efforts into a single platform, making it a practical and cost-effective choice.
• Focus on customer relationship management (CRM): Keap offers robust CRM features that help small businesses organize customer data, track interactions, and nurture leads. The platform's CRM capabilities empower small businesses to build stronger relationships with their customers and provide personalized experiences, leading to increased customer satisfaction and loyalty.

Salesforce Marketing Cloud is an excellent alternative to Ontraport when it comes to scalability, offering core strengths that cater to businesses looking to grow and expand their marketing efforts.

A few Salesforce Marketing Cloud features that stand out include: 

• Ability to handle large-scale marketing operations: As a part of the Salesforce ecosystem, it benefits from robust infrastructure and resources, making it a reliable choice for businesses with growing customer bases and complex marketing needs.
• Advanced automation and customization capabilities: Salesforce allows businesses to create highly sophisticated and personalized marketing campaigns at scale. With features like journey builder, advanced segmentation, and predictive analytics, businesses can tailor their marketing strategies to individual customers and deliver relevant messages across various channels.
• Impressive integration capabilities: As a part of the Salesforce ecosystem, it seamlessly integrates with various Salesforce products, including Sales Cloud and Service Cloud. This integration ensures a seamless flow of customer data across different departments, enabling businesses to gain a holistic view of their customers and provide a consistent and unified customer experience.

• The 5 Best Mailchimp Alternatives
• The 5 Best Klaviyo Alternatives
• The 5 Best Ominsend Alternatives