The 8 Best Sales Funnel Builders

In the modern sales landscape, there are many incredible sales funnel builders to choose from. As businesses aim to enhance their online presence and boost conversions, selecting the right builder is a crucial decision.

This article will highlight the top seven sales funnel builders and equip you with the knowledge needed to make an informed decision and build a better sales fun based on each builder’s unique features, functionalities, and benefits.

Read on to unlock the full potential of your sales funnel and drive substantial growth for your business.

Sales funnel builders are powerful tools designed to streamline and optimize the process of converting potential customers into paying clients. They provide a platform for businesses to create, customize, and automate the various stages of their sales funnel. A sales funnel represents the customer journey from initial awareness to the final purchase, and a sales funnel builder simplifies and enhances this process.

Using a sales funnel builder, businesses can design and build visually appealing landing pages, opt-in forms, and sales pages that effectively capture leads and guide them through the conversion process.

These builders typically offer drag-and-drop functionality, allowing users to easily customize their pages without the need for coding skills. They often include a wide range of pre-designed templates and elements, enabling businesses to create professional and high-converting pages with ease.

Moreover, sales funnel builders provide automation features that streamline the sales process. They integrate with email marketing platforms, customer relationship management (CRM) systems, and other tools, enabling businesses to automate follow-ups, nurture leads, and track customer interactions.

With these automation capabilities, businesses can efficiently manage and nurture leads, saving time and resources while maximizing conversions.

Sales funnel builders offer several benefits for businesses looking to streamline their marketing and sales processes and maximize their conversions. Here are some key benefits of using sales funnel builders:

• Streamlined conversion process: Sales funnel builders provide a structured framework for businesses to guide their potential customers through the conversion journey. By breaking down the process into distinct stages, businesses can create a clear path for prospects, making it easier to move them from initial interest to a final purchase. This streamlined approach eliminates confusion and reduces friction, leading to higher conversion rates.
• Customization and personalization: With sales funnel builders, businesses have the flexibility to customize and personalize their landing pages, forms, and sales pages. This level of customization allows them to align their messaging, branding, and design elements to resonate with their target audience. By tailoring the customer experience to individual needs and preferences, businesses can create a more engaging and personalized journey, fostering a sense of connection and increasing the likelihood of conversion.
• Time and cost efficiency: Sales funnel builders eliminate the need for extensive coding or design skills, enabling businesses to create professional-looking pages and funnels without significant time and resource investments. These builders often offer drag-and-drop functionality and pre-designed templates, allowing businesses to quickly create visually appealing pages. This saves time and reduces the reliance on costly web development or design services.
• Automation and scalability: One of the most significant advantages of sales funnel builders is their automation capabilities. These tools integrate with email marketing platforms and CRM systems, allowing businesses to automate lead nurturing, follow-ups, and other essential tasks. Automation streamlines processes increases efficiency, and enables businesses to scale their operations without sacrificing personalization or customer experience.
• Data tracking and analysis: Sales funnel builders provide valuable insights into the performance of each stage of the funnel. By tracking metrics like conversion rates, click-through rates, and customer behavior, businesses can gain a deeper understanding of what works and what needs improvement. This data-driven approach empowers businesses to make data-backed decisions, refine their strategies, and continuously optimize their funnels for better results.

Choosing the right sales funnel builder for your business requires careful consideration of several key factors.

Here are the primary considerations to keep in mind:

• Ease of use: One of the most important considerations is the ease of use of the sales funnel builder. Look for a platform that offers a user-friendly interface and intuitive drag-and-drop functionality. This ensures that you and your team can quickly and easily create, edit, and customize your sales funnels without the need for extensive technical knowledge or coding skills.
• Features and functionality: Assess the features and functionality offered by different sales funnel builders. Consider your specific business needs and determine which features are essential for your sales process. Look for builders that provide a wide range of templates, integration options with email marketing and CRM tools, automation capabilities, A/B testing, analytics, and other features that align with your objectives and requirements.
• Integration capabilities: Consider the integration capabilities of the sales funnel builder with other tools and platforms you use in your business. Ensure that the builder seamlessly integrates with your email marketing software, CRM system, payment gateways, and other key tools. Integration allows for smooth data transfer, streamlined workflows, and a cohesive customer experience across different touchpoints.
• Scalability and growth potential: As your business grows, your sales funnel needs may evolve. Choose a sales funnel builder that can scale with your business and accommodate your future needs. Look for builders that offer flexible pricing plans, additional features for higher-tier plans, and the ability to handle increased traffic and lead volumes.
• Customer support and resources: Evaluate the customer support and available resources provided by the sales funnel builder. Check if they offer responsive customer support, online documentation, tutorials, and training materials. Having reliable support and educational resources can greatly assist you in navigating the platform, troubleshooting issues, and maximizing the potential of your sales funnels.

There are a variety of sales funnel builders on the market. These are our picks for 2023.

• ActiveCampaign
• Moosend
• ClickFunnels
• Kartra
• Leadpages
• Kajabi
• Wishpond
• GetResponse

G2 Rank: 4.5/5 stars

ActiveCampaign is regarded as one of the top sales funnel builders available, providing businesses with a wide range of features to create effective and automated sales funnels.

Here's why ActiveCampaign stands out:

• Powerful marketing automation: ActiveCampaign offers robust marketing automation capabilities, allowing businesses to automate their sales funnels and customer journeys. With its intuitive visual automation builder, businesses can easily create sophisticated workflows to engage leads, nurture relationships, and drive conversions. This automation streamlines the sales process, saving time and effort while delivering personalized and targeted messages to prospects.
• Advanced segmentation and personalization: ActiveCampaign excels in its ability to segment and personalize marketing campaigns. Through its advanced tagging and segmentation features, businesses can categorize leads based on their behaviors, interests, and demographics. This allows for highly targeted and customized communication, increasing the chances of conversion. ActiveCampaign's personalization features enable businesses to dynamically insert personalized content into emails and landing pages, creating a tailored experience for each prospect.
• Deep CRM integration: One of ActiveCampaign's strengths lies in its seamless integration with customer relationship management (CRM) systems. This integration enables businesses to sync contact data, track interactions, and gain valuable insights about their leads and customers. With a holistic view of customer data, businesses can optimize their sales funnels, tailor their messaging, and make data-driven decisions to enhance their overall sales and marketing strategies.

ActiveCampaign caters to businesses of all sizes, from small startups to large enterprises. It’s particularly well-suited for businesses that prioritize automation, personalization, and data-driven marketing.

Whether you're an e-commerce store, a service-based business, or a B2B company, ActiveCampaign provides the tools and capabilities to create effective sales funnels, nurture leads, and drive revenue growth.

What languages does ActiveCampaign support?

ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.

ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).

What is the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.

Plus, no matter what plan you choose, you’ll enjoy features like:

• Accelerated onboarding
• Contact migration
• Chat and ticket support
• Customer enablement workshops
• And video tutorials

Find all plans on the ActiveCampaign pricing page.

G2 Rank: 4.6/5 stars

Moosend is becoming a favored choice for its intuitive sales funnel capabilities, particularly among SMEs seeking cost-effective solutions.

Here’s why Moosend is gaining traction:

• Comprehensive automation: Moosend is renowned for its advanced automation features that simplify the creation and management of marketing campaigns. Its automation workflows are highly customizable, allowing users to effectively nurture leads and convert them with precision.
• User-friendly interface: Moosend offers a straightforward drag-and-drop editor, making it easy for non-technical users to quickly create engaging and effective sales funnels.
• Rich feature set: Beyond basic funnel building, Moosend provides extensive email marketing features, landing page creation, and detailed analytics to monitor campaign performance.

Moosend is particularly suited for businesses looking for an all-in-one marketing platform to streamline their sales funnel processes while controlling costs. Whether you’re a startup or an established enterprise, Moosend provides the tools you need to create detailed, effective marketing strategies that resonate with your audience.

What languages does Moosend support?

Moosend supports a variety of languages, including Greek, English, French, Italian, Japanese, and Spanish.

What currencies does Moosend accept?

As Moosend accepts credit card and PayPal payments, a wide range of currencies can be used.

For more information, see Moosend’s documentation.

What is the entry-level pricing for Moosend?

Moosend’s Pro plan starts at $7/month billed annually ($9/month billed monthly). This plan includes up to 500 subscribers, unlimited emails, access to landing pages and forms, and more.

Find the plan that works for you and full pricing details on the Moosend pricing page.

Does Moosend integrate with ActiveCampaign?

No, Moosend does not integrate directly with ActiveCampaign, but you can find many similar services that do on our Integration page.

G2 Rank: 4.6/5 stars

ClickFunnels is one of the top sales funnel builders in the market because of its intuitive interface and powerful features. The builder empowers businesses to create highly effective sales funnels.

Here's why it stands out:

• Drag-and-drop editor: ClickFunnels offers a user-friendly drag-and-drop editor that allows users to create and customize their sales funnels with ease. This feature eliminates the need for coding knowledge and enables businesses to design visually appealing and conversion-focused funnels.
• Funnel templates: ClickFunnels provides a vast library of pre-designed funnel templates for various industries and purposes. This feature saves time and effort by offering ready-made templates that can be customized to fit specific business needs. Whether it's a lead generation funnel, sales funnel, or webinar funnel, ClickFunnels has templates to suit different goals.
• Upsells and one-click order bumps: ClickFunnels includes features like upsells and order bumps, which help businesses increase their average order value. These features enable businesses to offer additional products or services during the checkout process, increasing revenue potential without requiring customers to go through an entire sales funnel again.

ClickFunnels is a great choice for entrepreneurs and marketers looking to create high-converting sales funnels, particularly popular among online businesses, e-commerce stores, and digital marketers. With an extensive template library and a focus on generating results, ClickFunnels is a solid choice for businesses looking to drive growth.

What languages does ClickFunnelssupport?

ClickFunnels supports a variety of languages including English, Spanish, Arabic, Chinese, Croatian, French, and more. See more information on their Knowledge Base.

What currencies doesClickFunnels accept?

ClickFunnels accepts a wide range of currencies including but not limited to the US Dollar (USD), Brazilian Real (BRL), British Pound (GBP), Australian Dollar (AUS), Colombian Peso (COP), Danish Krone (DKK), Euro (EUR), Hong Kong Dollar (HKD), and many more.

See the full list of accepted currencies here.

What is the entry-level pricing for ClickFunnels?

ClickFunnels offers their Basic plan that starts at $127/month billed annually. This plan includes one website, 20 funnels, one admin user, one domain, 1,000 students, unlimited workflows, pages, products, and email sequences, 10,000 contacts, and more.

Find the plan that works for you and full pricing details on the ClickFunnels pricing page.

Does ClickFunnels integrate with ActiveCampaign?

Yes. When you integrate ClickFunnels with ActiveCampaign, you’ll be able to send new leads directly into your ActiveCampaign account. Plus, you’ll have the power to use triggers to enter your new leads into deal pipelines, enter content delivery automations, or whatever else you want to deliver logic-based communications to your prospects.

Find all details on the ActiveCampaign and ClickFunnels integration page.

G2 Rank: 3.9/5 stars

Kartra has established itself as a leading sales funnel builder, offering a comprehensive suite of marketing tools and features that make it a standout choice for businesses.

Here's why Kartra is a popular choice:

• All-in-one platform: One of Kartra's key strengths is its all-in-one nature. It combines essential marketing tools such as landing page builders, email marketing, membership site management, sales funnels, and more, into a single platform. This integration streamlines workflows and eliminates the need for multiple software subscriptions, saving time and money.
• Advanced automation: Kartra excels in automation capabilities, allowing businesses to create sophisticated marketing campaigns with ease. Its visual automation builder empowers users to set up complex automations, from personalized email sequences to targeted follow-ups based on customer behavior. This feature enables businesses to nurture leads and guide them through the sales funnel with precision.
• Membership site management: Kartra includes robust membership site management features, making it an excellent choice for businesses offering digital products or online courses. With its intuitive interface, businesses can create and manage membership sites, deliver exclusive content, and handle member subscriptions seamlessly.

Kartra caters to a wide range of businesses, particularly well-suited for small to medium-sized businesses in need of a comprehensive platform to manage their marketing and sales processes. Kartra's user-friendly interface, extensive automation capabilities, and versatile features make it an attractive option for businesses looking to maintain control over their entire marketing ecosystem.

What languages does Kartra support?

Kartra supports 15 languages including English, Bulgarian, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, and Swedish.

What is the entry-level pricing for Kartra?

Kartra’s Starter plan will run you $99/month billed annually and includes up to 2,500 leads, one custom domain, 15,000 emails a month, 50 GB of bandwidth, a funnel mapper, and more.

For up-to-date pricing and plan details, see the Kartra pricing page.

Does Kartra integrate with ActiveCampaign?

Although Kartra does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.

G2 Rank: 4.3/5 stars

Leadpages is a sales funnel builder that offers a range of powerful features that help businesses create effective and high-converting sales funnels.

Here's why Leadpages stands out:

• Easy-to-use landing page builder: Leadpages provides a user-friendly drag-and-drop landing page builder, allowing users to create professional-looking landing pages quickly. With a wide variety of customizable templates, businesses can design landing pages that align with their brand and capture visitors' attention.
• Conversion-optimized templates: Leadpages offers a collection of conversion-optimized templates that are designed to maximize conversions. These templates are backed by industry research and best practices, ensuring that businesses have access to high-performing designs proven to drive results.
• A/B testing and analytics: Leadpages includes built-in A/B testing functionality, enabling businesses to test different versions of their landing pages and optimize them for maximum conversions. Additionally, the platform provides detailed analytics and insights, allowing businesses to track their funnel performance and make data-driven decisions to improve their marketing strategies.

Leadpages caters to many businesses, from small startups to established enterprises. It’s particularly well-suited for entrepreneurs, marketers, and business owners who prioritize simplicity and ease of use.

What languages does  Leadpages support?

Leadpages currently supports six languages including English, Spanish, French, German, Portuguese, and Italian.

What currencies does Leadpages accept?

Leadpages is connected to a Stripe account. Although the "Earnings" column of the analytics displays the US Dollar (USD) sign, the earnings number will match the default currency of your Stripe account. Stripe supports over 135 currencies including the Canadian Dollar (CAD), Mexican Peso (MXN), Euro (EUR), Korean Won (KRW), and more.

See the full list of supported currencies here.

What is the entry-level pricing for Leadpages?

Leadpage’s Standard plan starts at $37/month billed annually and includes one site, unlimited traffic and leads, free custom domains, free hosting, chat/email support, 40+ integrations, and more.

Find all pricing plan details on the Leadpages pricing page.

Does Leadpages integrate with ActiveCampaign?

Yes. LeadPages seamlessly integrates with ActiveCampaign directly from within your LeadPages account. You can choose to submit contacts into your ActiveCampaign forms, lists, etc. as you build each lead capture tool.

Find all details on the ActiveCampaign and Leadpages integration page.

G2 Rank: 4.4/5 stars

Kajabi is a popular sales funnel builder in the market that offers a comprehensive suite of tools designed to create and optimize sales funnels.

Here's why Kajabi stands out:

• All-in-one platform: Kajabi provides an all-in-one solution for building sales funnels, offering features such as landing page creation, email marketing, course creation, and membership site management. This integrated approach eliminates the need for businesses to invest in multiple tools, streamlining their workflow and saving time and resources.
• Advanced marketing automation: Kajabi offers robust marketing automation capabilities, allowing businesses to automate their sales and marketing processes. From lead generation to nurturing and conversion, businesses can set up automated sequences and workflows, delivering personalized content and offers based on user behavior, preferences, and actions.
• Membership site functionality: One unique feature of Kajabi is its powerful membership site functionality. Businesses can create and manage online courses, digital products, and membership sites all within the Kajabi platform. This feature enables businesses to monetize their expertise by delivering exclusive content to paid members, creating a recurring revenue stream.

Kajabi primarily caters to course creators and digital product sellers who are looking for a comprehensive platform to build, market, and sell their products and services. Whether you're an individual professional or a small business owner, Kajabi's user-friendly interface, extensive feature set, and focus on automation make it a top choice for those seeking to create effective and profitable sales funnels.

What languages does Kajabi support?

Kajabi supports 16 international languages including Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.

What currencies does Kajabi accept?

Kajabi supports over 130 different currencies including all major currencies such as the US Dollar (USD), Euro (EUR), and British Pound (GBP).

What is the entry-level pricing for Kajabi?

Kajabi’s entry-level pricing starts with their Basic plan at $149/month. This plan grants users a 0% transaction fee, unlimited landing pages, unlimited marketing emails, 10,000 contacts, and 1,000 active customers.

* If you switch to annual pricing, you’ll save 20% and pay $119/month.

Find all pricing plan details on the Kajabi pricing page.

Does Kajabi integrate with ActiveCampaign?

Yes. There are two ways you can integrate Kajabi with ActiveCampaign:

• Using the integration Kajabi created, you're able to create ActiveCampaign contacts when a Kajabi form is submitted.
• With the Kajabi integration powered by Zapier, you're able to add new Kajabi customers to ActiveCampaign, grant or revoke access to an offer, and more.

Find all details on the ActiveCampaign and Kajabi integration page.

G2 Rank: 3.6/5 stars

Wishpond is a sales funnel builder that offers a range of powerful features to create effective and high-converting sales funnels.

Here's why Wishpond is highly regarded:

• Easy-to-use interface: Wishpond provides a user-friendly interface that makes it accessible to users of all technical backgrounds. Its drag-and-drop editor allows businesses to effortlessly create landing pages, pop-ups, and forms without requiring any coding knowledge. This intuitive interface streamlines the funnel-building process, saving time and effort.
• Lead generation tools: Wishpond offers a variety of lead generation tools, such as customizable forms, pop-ups, and social contests. These tools help businesses capture valuable leads and build their email lists. With Wishpond's seamless integration with popular email marketing platforms, businesses can easily nurture and convert leads into customers.
• A/B testing and analytics: Wishpond enables businesses to optimize their sales funnels through A/B testing and in-depth analytics. By running split tests on different elements of their funnels, businesses can identify the most effective strategies for conversion. Additionally, Wishpond provides detailed analytics and reports that allow businesses to track their funnel performance and make data-driven decisions.

Wishpond caters to small and medium-sized businesses across various industries, including e-commerce, B2B, and service-based businesses. It's user-friendly interface and robust feature set make it an ideal choice for entrepreneurs and marketers who are looking to build effective sales funnels without the need for extensive technical expertise.

What languages does Wishpond support?

Wishpond supports the English language.

What currencies does Wishpond accept?

Wishpond accepts the US Dollar (USD).

What is the entry-level pricing for Wishpond?

Currently, Wishpond does not have any set pricing plans available. For a price confirmation, visit the Wishpond pricing page to set up a 30-minute call.

Does Wishpond integrate with ActiveCampaign?

Although Wishpond does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.

G2 Rank: 4.2/5 stars

GetResponse is one of the best sales funnel builders that empowers businesses to create and optimize effective sales funnels.

Here's why GetResponse stands out:

• All-in-one marketing platform: GetResponse is more than just a sales funnel builder; it is a complete marketing solution. In addition to its powerful funnel-building capabilities, it provides email marketing, automation, webinar hosting, and e-commerce tools. This all-in-one platform allows businesses to streamline their marketing efforts and have all their essential tools in one place.
• Conversion-driven templates: GetResponse offers a vast collection of professionally designed and conversion-focused templates for landing pages, forms, and pop-ups. These templates are optimized for high conversion rates, making it easy for businesses to create visually appealing and compelling funnels. With the drag-and-drop editor, customization is a breeze, enabling businesses to tailor their funnels to their unique branding and requirements.
• Advanced automation: GetResponse's automation capabilities take sales funnel optimization to the next level. It provides a visual workflow builder that allows businesses to automate their marketing processes based on customer behavior and segmentation. With features like abandoned cart recovery, lead scoring, and personalized follow-up sequences, businesses can deliver targeted messages to the right audience at the right time, increasing engagement and conversions.

Both small startups and enterprise-level organizations will find success with GetResponse. Its user-friendly interface and extensive feature set make it a valuable tool for sales professionals looking to manage effective sales funnels and nurture relationships with existing customers.

What languages does GetResponse support?

GetResponse supports a variety of languages including English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.

What currencies does GetResponse accept?

GetResponse accepts several currencies when signing up for one of their plans. Subscriptions are typically billed in US Dollars (USD), Euros (EUR), British Pounds (GBP), and Polish zlotys (PLN).

What is the entry-level pricing for GetResponse?

GetResponse offers a free plan with up to 500 contacts and a handful of features. Their paid plan pricing varies based on the plan length you choose (monthly, 12 month, 24 month). The entry-level paid plan billed monthly is called Email Marketing and costs $19 per month.

GetResponse’s Email Marketing plan includes features like: 

• AI email generator
• Unlimited newsletters
• Unlimited landing pages
• Website Builder
• Basic segmentation
• Autoresponders and more

See all GetResponse plans on their pricing page.

Does GetResponse integrate with ActiveCampaign?

Although GetResponse does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.