The 7 Best Sales Funnel Software for Growth

In today's digital landscape, businesses have a wide range of tools to choose from to streamline their sales processes and improve lead conversion. Whether you're a small startup or a large enterprise, it can be difficult to know which will be the best choice for your business. This article will dive into an in-depth analysis and help you weigh your options on which software will suit you best in order to hit the goals you’ve set for your team.

Sales funnel software refers to a suite of digital tools designed to streamline and optimize the sales process. It helps businesses effectively manage and track potential customers as they progress through the various stages of the sales funnel, from initial awareness to final conversion. At its core, sales funnel software acts as a centralized hub where businesses can automate and monitor their sales activities, allowing them to nurture leads, close deals, and drive revenue growth.

To use sales funnel software, businesses typically start by capturing leads through various channels such as landing pages, contact forms, or social media campaigns. The software then enables the organization and segmentation of these leads, ensuring that they are appropriately categorized and assigned to relevant sales representatives. As the leads move through the sales funnel, the software facilitates automated follow-ups, personalized communication, and targeted marketing campaigns to nurture and engage prospects.

Sales funnel software provides valuable analytics and reporting capabilities. Businesses can track the progress of leads, monitor key performance indicators (KPIs), and gain insights into the effectiveness of their sales strategies. This data-driven approach empowers businesses to make informed decisions, optimize their sales processes, and ultimately increase their conversion rates.

Sales funnel software offers a range of benefits that empower businesses to streamline their sales processes and achieve better results.

Here are several key benefits of using sales funnel software:

• Improved lead management: Sales funnel software provides a centralized platform to capture, organize, and manage leads effectively. By having a clear overview of leads at each stage of the sales funnel, businesses can prioritize their efforts, allocate resources efficiently, and ensure timely follow-ups. This organized approach prevents leads from slipping through the cracks and maximizes the chances of converting them into customers.
• Enhanced sales efficiency: Sales funnel software automates time-consuming manual tasks, such as data entry, lead nurturing, and follow-up communication. By automating these processes, sales teams can focus their efforts on high-value activities, such as building relationships and closing deals. This increased efficiency translates into higher productivity, shorter sales cycles, and improved overall sales performance.
• Streamlined communication and collaboration: Sales funnel software enables seamless communication and collaboration among team members involved in the sales process. Sales representatives can access up-to-date lead information, view communication history, and collaborate with colleagues in real-time. This streamlined communication ensures that everyone is on the same page, improves coordination, and enhances the overall customer experience.
• Data-driven insights: Sales funnel software provides valuable analytics and reporting features that offer insights into sales performance, conversion rates, and customer behavior. By analyzing these metrics, businesses can identify bottlenecks, pinpoint areas for improvement, and make data-driven decisions to optimize their sales strategies. This data-driven approach enables continuous improvement, leading to better customer targeting, higher conversion rates, and increased revenue.
• Scalability and growth potential: Sales funnel software is designed to accommodate businesses of all sizes, from startups to large enterprises. As businesses grow, the software can scale alongside them, supporting increased lead volumes, expanding sales teams, and evolving sales processes. This scalability ensures that businesses can adapt to changing market dynamics, handle larger workloads, and maintain their competitiveness in the long run.

When choosing the right sales funnel software for your business, several primary considerations can help ensure that you make an informed decision.

These considerations include:

• Features and functionality: Assess the features and functionality offered by different sales funnel software options. Consider your specific business needs and objectives. Look for features such as lead capture, lead management, automated workflows, email marketing integration, analytics, and reporting capabilities. Choosing software that aligns with your unique requirements will ensure a better fit and maximize the software's effectiveness for your business.
• Ease of use and user experience: Consider the usability and user experience of the sales funnel software. Look for an intuitive interface and a user-friendly design that minimizes the learning curve for your team. Software that is easy to navigate and understand allows your team to adopt it quickly and utilize its capabilities effectively.
• Integration capabilities: Evaluate the integration capabilities of the sales funnel software with other tools and systems you currently use, such as CRM platforms, email marketing software, or customer support systems. Seamless integration ensures smooth data flow and enhances overall operational efficiency.
• Scalability and customization: Consider the scalability and customization options offered by the sales funnel software. As your business grows, you may need to handle more leads, expand your sales team, or adapt your sales processes. Choose software that can accommodate your future needs and allows for customization to align with your unique sales processes and workflows.
• Pricing and support: Assess the pricing structure and support options provided by the sales funnel software vendors. Consider both upfront costs and ongoing fees, such as monthly subscriptions or per-user charges. Additionally, evaluate the level of customer support offered, including documentation, training resources, and access to technical assistance when needed.

There are a variety of sales funnel software options on the market. These are our picks for 2023.

• ActiveCampaign
• ClickFunnels
• Kartra
• Leadpages
• Keap (formerly Infusionsoft)
• Instapage
• Thrive Themes

G2 Rank: 4.5/5 stars

ActiveCampaign is widely regarded as one of the best sales funnel software options available for businesses of all sizes. Its comprehensive features, user-friendly interface, and exceptional automation capabilities contribute to its stellar reputation.

ActiveCampaign stands out for a few key reasons:

• Powerful automation functionality: The software allows businesses to create complex automated workflows, enabling personalized and targeted communication with leads and customers. This automation capability streamlines processes, saves time, and ensures consistent engagement throughout the sales funnel.
• Robust email marketing capabilities: Businesses can design visually appealing emails, segment their audience for targeted campaigns, and track email performance through detailed analytics. The software also provides advanced features like conditional content, split testing, and dynamic content, allowing businesses to deliver highly relevant and personalized email experiences.

ActiveCampaign primarily caters to businesses that value sophisticated marketing automation and personalized customer communication. It’s an ideal choice for small to mid-sized businesses, as well as entrepreneurs and marketers who seek a powerful yet user-friendly sales funnel software solution. The software's flexibility, scalability, and range of features make it suitable for a wide range of industries and verticals.

What languages does ActiveCampaign support?

ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.

ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).

What is the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.

Plus, no matter what plan you choose, you’ll enjoy features like:

• Accelerated onboarding
• Contact migration
• Chat and ticket support
• Customer enablement workshops
• And video tutorials

Find all plans on the ActiveCampaign pricing page.

G2 Rank: 4.6/5 stars

ClickFunnels is a top sales funnel software choice for businesses seeking a comprehensive and user-friendly solution. Its impressive set of features, intuitive interface, and focus on conversion optimization contribute to its reputation as a leading sales funnel software.

The features that make ClickFunnels stand out include:

Drag-and-drop funnel builder: This allows users to easily create and customize sales funnels without the need for extensive technical knowledge or coding skills. The software offers a wide range of pre-designed templates and elements, making it quick and convenient to build professional-looking funnels that drive conversions.

Third-party integration: Users can seamlessly connect their funnels with email marketing platforms, payment gateways, and CRM systems, among others. This integration capability ensures smooth data flow and provides businesses with a holistic view of their sales funnel performance.

ClickFunnels is a great choice for businesses that sell products or services online and aim to create effective marketing campaigns. With its user-friendly interface, extensive customization options, and emphasis on conversion optimization, ClickFunnels empowers businesses to create high-converting sales funnels that drive revenue growth.

What languages does ClickFunnels support?

ClickFunnels supports a variety of languages including English, Spanish, Arabic, Chinese, Croatian, French, and more. See more information on their Knowledge Base.

What currencies does ClickFunnels accept?

ClickFunnels accepts a wide range of currencies including but not limited to the US Dollar (USD), Brazilian Real (BRL), British Pound (GBP), Australian Dollar (AUS), Colombian Peso (COP), Danish Krone (DKK), Euro (EUR), Hong Kong Dollar (HKD), and many more.

See the full list of accepted currencies here.

What is the entry-level pricing for ClickFunnels?

ClickFunnels offers their Basic plan that starts at $127/month billed annually. This plan includes one website, 20 funnels, one admin user, one domain, 1,000 students, unlimited workflows, pages, products, and email sequences, 10,000 contacts, and more.

Find the plan that works for you and full pricing details on the ClickFunnels pricing page.

Does ClickFunnels integrate with ActiveCampaign?

Yes. When you integrate ClickFunnels with ActiveCampaign, you’ll be able to send new leads directly into your ActiveCampaign account. Plus, you’ll have the power to use triggers to enter your new leads into deal pipelines, enter content delivery automations, or whatever else you want to deliver logic-based communications to your prospects.

Find all details on the ActiveCampaign and ClickFunnels integration page.

G2 Rank: 3.9/5 stars

Kartra is an all-in-one platform offers a comprehensive set of tools and features that make it exceptionally versatile and user-friendly.

Some of the features that help Kartra stand out include:

• Drag-and-drop funnel builder: This builder allows users to effortlessly create highly customized and visually appealing sales funnels. Additionally, Kartra offers a wide array of pre-designed templates and a powerful automation system that streamlines the sales process and maximizes conversions.
• Focus on serving entrepreneurs, small businesses, and online marketers: Kartra software caters to these individuals by providing an all-encompassing solution that includes not only sales funnels but also features like email marketing, customer relationship management (CRM), membership site creation, video hosting, and affiliate management. This comprehensive approach eliminates the need for multiple tools and platforms, making it a cost-effective and efficient solution for businesses of all sizes.
• In-depth analytics and reporting capabilities: Users can easily track the performance of their sales funnels, analyze customer behavior, and make data-driven decisions to optimize their marketing efforts. This level of insight empowers businesses to identify their strengths and weaknesses, refine their strategies, and ultimately achieve greater success.

What languages does Kartra support?

Kartra supports 15 languages including English, Bulgarian, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, and Swedish.

What is the entry-level pricing for Kartra?

Kartra’s Starter plan will run you $99/month billed annually and includes up to 2,500 leads, one custom domain, 15,000 emails a month, 50 GB of bandwidth, a funnel mapper, and more.

For up-to-date pricing and plan details, see the Kartra pricing page.

Does Kartra integrate with ActiveCampaign?

Although Kartra does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.

G2 Rank: 4.3/5 stars

Leadpages is a popular sales funnel software option, offering a range of powerful features that enable businesses to create high-converting landing pages and sales funnels with ease.

Some of the standout features of Leadpages include:

• Extensive collection of customizable templates: Users can choose from a wide variety of pre-designed templates that are optimized for conversions, saving time and effort in creating visually appealing landing pages and funnels. The software also offers a drag-and-drop editor, allowing users to easily customize elements and create a unique brand experience.
• Tool and platform integration: Leadpages seamlessly integrates with popular email marketing services, CRM systems, and payment gateways, enabling businesses to streamline their lead generation and sales processes. This integration capability ensures smooth data flow and enhances the overall effectiveness of the sales funnel.

Leadpages is a good fit for marketers and small businesses looking to optimize their lead generation strategy. With its user-friendly interface, extensive template library, and seamless integrations, Leadpages empowers businesses to create high-converting sales funnels that maximize their return on investment.

What languages does Leadpages support?

Leadpages currently supports six languages including English, Spanish, French, German, Portuguese, and Italian.

What currencies does Leadpages accept?

Leadpages is connected to a Stripe account. Although the "Earnings" column of the analytics displays the US Dollar (USD) sign, the earnings number will match the default currency of your Stripe account. Stripe supports over 135 currencies including the Canadian Dollar (CAD), Mexican Peso (MXN), Euro (EUR), Korean Won (KRW), and more.

See the full list of supported currencies here.

What is the entry-level pricing for Leadpages?

Leadpage’s Standard plan starts at $37/month billed annually and includes one site, unlimited traffic and leads, free custom domains, free hosting, chat/email support, 40+ integrations, and more.

Find all pricing plan details on the Leadpages pricing page.

Does Leadpages integrate with ActiveCampaign?

Yes. LeadPages seamlessly integrates with ActiveCampaign directly from within your LeadPages account. You can choose to submit contacts into your ActiveCampaign forms, lists, etc. as you build each lead capture tool.

Find all details on the ActiveCampaign and Leadpages integration page.

G2 Rank: 4.2/5 stars

Keap is a great sales funnel software option for small businesses and entrepreneurs. It offers a range of powerful features that simplify the sales and marketing processes while enhancing customer relationship management.

Some of Keap’s best features include:

• Robust CRM functionality: Keap enables businesses to efficiently manage their customer relationships by organizing contacts, tracking interactions, and automating follow-ups. The software also offers personalized communication capabilities, allowing businesses to engage with their leads and customers in a targeted and meaningful way.
• Impressive automation functionality: Keap allows businesses to automate repetitive tasks, such as email marketing campaigns, appointment scheduling, and payment reminders. This automation not only saves time but also ensures consistent and timely communication with leads and customers throughout the sales funnel.

Keap caters to small businesses, entrepreneurs, and service-based professionals who seek a comprehensive solution for managing their sales and marketing processes. It’s particularly beneficial for businesses that rely on customer relationships and personalized communication to drive conversions.

What languages does Keap support?

Keap supports the following languages: English, German, French, Spanish, Brazilian, Portuguese, Italian, Japanese, Dutch, Arabic, and Swedish.

What currencies does Keap accept?

Keap customers in North America, Europe, Asia, and Latin America can easily accept payments in over 135 currencies including the US Dollar (USD), British Pound (GBP), and Australian Dollar (AUS).

What is the entry-level pricing for Keap?

Currently, Keap offers two plans with entry-level pricing starting at $159 a month. This Pro plan allows up to 1,500 contacts, two users, and functionality like email marketing, sales and marketing automation, and automated lead capture.

Find all plan details on Keap’s pricing page.

Does Keap integrate with ActiveCampaign?

Although Keap does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.

G2 Rank: 4.3/5 stars

Instapage offers a range of powerful features that empower businesses to create highly optimized and conversion-focused landing pages and sales funnels.

A few stand-out features of Instapage include: 

• Drag-and-drop editor: Users can effortlessly design and customize landing pages without any coding skills. Instapage offers a wide range of customizable elements, templates, and integrations, enabling businesses to create visually stunning and high-converting pages tailored to their specific needs.
• A/B testing capabilities: Instapage allows users to experiment with different variations of their landing pages to identify the most effective design and content. This feature helps businesses optimize their conversions by making data-driven decisions and continuously improving their sales funnels.

Instapage primarily caters to marketing teams and agencies that prioritize conversion optimization and delivering personalized experiences to their audience. It’s a good fit for businesses engaged in online advertising, lead generation, and product promotion but will empower any business to create effective sales funnels that drive conversions.

What languages does Instapage support?

Instapage currently supports English but also allows users to connect their account to tools like Google Translate for additional language support.

What is the entry-level pricing for Instapage?

Instapage’s entry-level pricing starts with their Build plan that runs $199/month billed annually. This plan includes unlimited domains, server-side A/B testing, AI content, no conversion limits, SSL encryption, SSO, and more.

See pricing and plan details on the Instapage pricing page.

Does Instapage integrate with ActiveCampaign?

Yes. Once your lead enters into ActiveCampaign, it can be entered into our powerful marketing and sales automation workflows. There a lead can be assigned points based on their interaction with your communications, site content, and salesforce.

Find all details on the ActiveCampaign and Instapage integration page.

G2 Rank: 4.1/5 stars

Thrive Themes is a sales funnel software that offers a comprehensive suite of tools designed to help businesses create highly optimized landing pages, sales funnels, and lead generation campaigns.

Thrive Theme’s stand-out features:

• Extensive library of conversion-focused plugins and templates: Users can leverage these tools to design visually stunning landing pages, opt-in forms, countdown timers, and more, all optimized to maximize conversions.
• A/B testing functionality: Thrive Themes allows users to test different variations of their pages and optimize their funnel performance based on real-time data.

Thrive Themes is best suited for small to medium-sized businesses looking to engage in content marketing, lead generation, and sales funnel optimization. Its user-friendly interface and seamless integration with popular email marketing platforms makes Thrive an attractive option for businesses who have goals to grow their customer base.

What languages does Thrive Themes support?

Thrive is connected directly with Wordpress so language support is made easy. Users can change their pages to their preferred language in Wordpress, making sure to proofread the content to ensure the copy reads well.

Languages supported include English, Spanish, French, Germain, Italian, Danish, Arabic, and more. See more information here.

What currencies does Thrive Themes accept?

Thrive Themes accepts most major currencies including Euro (EUR), US Dollar (USD), Mexican Peso (MXN), and British Pound (GBP).

What is the entry-level pricing for Thrive Themes?

Thrive Suite pricing is tiered by quarter or annual year, running $149/qtly and $299/yr. With Thrive, you’ll be able to access all nine Thrive Themes WordPress plugins (Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Apprentice, Thrive Ultimatum, Thrive Ovation, Thrive Optimize, Thrive Comments, and Thrive Automator), 24/7 support, access to Thrive University, and the choice to install and use the software on up to five websites.

See all pricing details on the Thrive pricing page.

Does Thrive Themes integrate with ActiveCampaign?

Yes. When you integrate Thrive with the marketing and sales automation power of ActiveCampaign, users will maximize the potency of their landing pages and lead generation. The integration will populate your CRM with new qualified leads or enter your new subscribers into a logic-based welcome series.

Find all details on the ActiveCampaign and Thrive integration page.