In the world of e-commerce, maximizing conversions and recovering lost sales from abandoned carts is of utmost importance for business success. Fortunately, there’s a selection of incredible options when it comes to shopping cart abandonment software. In this article, we’ll highlight the top solutions available and explore their features, benefits, and how they can help you effectively tackle cart abandonment to increase sales and optimize conversion rates.
What is shopping cart abandonment software?
Shopping cart abandonment software is a powerful tool that helps businesses address a common challenge in the e-commerce world – the issue of potential customers adding items to their online shopping carts but leaving the website before completing the purchase. This software is designed to track and analyze these instances of cart abandonment and implement strategies to recover those lost sales.
When a customer abandons their shopping cart, the software captures and stores relevant data such as the customer’s contact information, items in the cart, and the stage at which they left the website. This information is crucial for businesses as it provides insights into customer behavior and allows them to take proactive measures to re-engage these potential buyers.
The software employs various techniques to bring back customers and encourage them to complete their purchase. These techniques include automated email campaigns, personalized follow-up messages, targeted promotions, and dynamic retargeting ads. By utilizing these features, businesses can remind customers about their abandoned carts, offer incentives, address concerns, and simplify the purchasing process to increase the chances of conversion.
What are the benefits of shopping cart abandonment software?
Shopping cart abandonment software offers several significant benefits for businesses aiming to optimize their online sales and enhance customer engagement:
- Recover lost sales: One of the primary benefits of shopping cart abandonment software is its ability to recover lost sales. By identifying customers who abandoned their carts and implementing targeted recovery strategies, businesses can entice customers to return and complete their purchase. This helps maximize revenue potential and improve overall conversion rates.
- Gain insights into customer behavior: Shopping cart abandonment software provides valuable insights into customer behavior. It tracks and analyzes data related to cart abandonment, allowing businesses to understand why customers abandon their carts. This information helps identify pain points, identify areas of improvement in the purchasing process, and develop effective strategies to reduce abandonment rates in the future.
- Personalized engagement: With the help of shopping cart abandonment software, businesses can engage with customers on a more personalized level. By sending automated follow-up emails or targeted promotions, businesses can address specific concerns, provide incentives, or offer assistance to customers who showed intent to purchase which will ultimately increase the likelihood of conversion.
- Streamlined remarketing efforts: Shopping cart abandonment software streamlines remarketing efforts by automating the process. Businesses can set up personalized and timely email campaigns or display retargeting ads based on the actions of individual customers in order to nudge them toward completing their purchase.
- Enhanced conversion rate optimization: By analyzing customer behavior and identifying patterns of cart abandonment, businesses can refine their conversion rate optimization strategies. Shopping cart abandonment software enables A/B testing of different recovery tactics, allowing businesses to optimize their messaging, incentives, and overall user experience to increase conversion rates over time.
How to choose the best shopping cart abandonment software
Choosing the right shopping cart abandonment software for your business requires careful consideration of several key factors:
- Features and functionality: Assess the features and functionality offered by different shopping cart abandonment software solutions. Look for features like automated email campaigns, retargeting capabilities, personalized messaging, analytics and reporting, and integration with your existing e-commerce platform. Evaluate how these features align with your business goals and requirements to ensure the software meets your specific needs.
- Customization and personalization: Look for software that allows customization and personalization options. This includes the ability to tailor email templates, design branded messages, and segment customers based on their behavior. The more you can customize and personalize the recovery strategies, the better chance you have of engaging customers and driving conversions.
- Integration and compatibility: Check if the shopping cart abandonment software integrates seamlessly with your existing e-commerce platform, email marketing software, CRM system, or other tools you use. Compatibility and integration are crucial for a smooth workflow and efficient data management.
- Pricing and ROI: Evaluate the pricing structure of the software and consider the return on investment (ROI) it can deliver. Compare pricing plans, including any additional costs for advanced features or higher volumes of abandoned carts. Calculate the potential ROI based on the recovery rates and increased conversions you expect to achieve with the software.
The best shopping cart abandonment software for 2023
There are a variety of shopping cart abandonment software options on the market. These are our picks for 2023.
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is widely regarded as one of the best solutions to address shopping cart abandonment. It offers a range of unique features that set it apart from other solutions in the market.
Here are some notable features that make ActiveCampaign a top choice:
- Advanced automation: ActiveCampaign provides powerful automation capabilities, allowing businesses to create complex workflows and personalized customer journeys. This enables tailored and timely follow-up messages to be sent to customers who abandoned their carts, increasing the chances of recovery and conversion.
- Dynamic email marketing: The software offers dynamic email marketing features, enabling businesses to create highly personalized and engaging email campaigns. With dynamic content blocks, businesses can include product recommendations, discounts, or personalized messages in their recovery emails, catering to each customer’s specific interests and preferences.
- Deep CRM integration: ActiveCampaign integrates seamlessly with customer relationship management (CRM) systems, providing a holistic view of customer data. This integration allows businesses to leverage customer information from their CRM to personalize recovery strategies, track customer interactions, and gain valuable insights for optimizing their overall marketing efforts.
ActiveCampaign caters to businesses of all sizes and is a great solution to aid in the recovery of lost sales from cart abandonment. Whether it’s small businesses, mid-sized enterprises, or large-scale operations, ActiveCampaign offers the scalability and flexibility to meet their specific needs. Its intuitive interface, robust automation capabilities, and deep CRM integration make it a go-to choice for businesses that value automation, personalization, and data-driven marketing strategies.
What languages does ActiveCampaign support?
ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.
ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $15/month. With the Starter plan, you get multi-step automation, email sends 10x your contact limit, site and event tracking, basic reporting and analytics, access to 900+ integrations, A/B testing, hundreds of beautifully designed email templates, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
CartStack
G2 Rank: 4.6/5 stars
CartStack is regarded as one of the top shopping cart abandonment software solutions, offering a set of features that make it stand out.
Here are some key reasons why users choose CartStack:
- Real-time cart recovery: CartStack excels in real-time cart recovery by capturing and analyzing cart abandonment data instantly. This allows businesses to promptly send automated, personalized email campaigns to abandoned cart customers, increasing the chances of conversion. Real-time notifications enable businesses to act quickly and strategically to recover lost sales.
- Behavioral targeting: CartStack incorporates behavioral targeting capabilities, allowing businesses to segment customers based on their browsing behavior, purchase history, and other criteria. By targeting specific customer segments with tailored recovery messages and offers, businesses can maximize the impact of their recovery efforts and drive higher conversions.
- A/B testing: CartStack offers A/B testing functionality, enabling businesses to experiment with different email templates, subject lines, and content variations. This feature allows for data-driven decision-making, helping businesses optimize their recovery campaigns for better results and higher conversion rates.
CartStack caters to e-commerce businesses of all sizes. Whether you run a startup or a well-established online store, CartStack’s user-friendly interface, and advanced targeting features make it a reliable choice for effective cart abandonment recovery strategies.
What languages does CartStack support?
As of June 2023, CartStack supports English.
What currencies does CartStack accept?
CartStack supports a list of languages including the US Dollar (USD), Argentina Peso (ARS), British Pound (GBP), Croatian Kuna (HRK), Czech Republic Koruna (Kč), Euro (EUR), Hungary Forint (HUF), Indian Rupee (INR), and Norway Krone (NOK), and Denmark Krone (DKK).
What is the entry-level pricing for CartStack?
CartStack’s entry-level plan is priced based on the number of orders per month. The pricing can start at $29 a month and includes access to cart abandonment email campaigns as well as campaign optimization tools.
They also offer a 14-day free trial and claim that most users recover enough sales in their first 30 days to pay for the entire first year of CartStack.
See all plan details on CartStack’s pricing page.
Does CartStack integrate with ActiveCampaign?
Although CartStack does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Rejoiner
G2 Rank: 4.7/5 stars
Rejoiner is widely recognized as one of the leading shopping cart abandonment software solutions, offering a robust set of features that make it a powerful tool for cart recovery.
Here’s why Rejoiner is considered one of the best in its category:
- Advanced segmentation: Rejoiner provides advanced segmentation capabilities, allowing businesses to target specific customer segments with personalized recovery campaigns. By segmenting customers based on their behavior, demographics, or purchase history, businesses can deliver tailored messages and offers, increasing the chances of converting abandoned carts into completed purchases.
- Dynamic email content: Rejoiner offers dynamic email content functionality, enabling businesses to create highly engaging and personalized recovery emails. With dynamic content, businesses can include real-time product recommendations, personalized discounts, and urgency-driven offers, capturing customers’ attention and motivating them to return to their abandoned carts.
- Robust reporting and analytics: Rejoiner provides comprehensive reporting and analytics features, giving businesses valuable insights into their cart recovery campaigns. With detailed metrics and performance analytics, businesses can track recovery rates, revenue generated, and other key metrics, allowing them to optimize their strategies for better results and higher ROI.
Rejoiner caters to businesses of all sizes. It’s an ideal solution for businesses that are focused on maximizing their cart recovery efforts and increasing their overall sales.
What languages does Rejoiner support?
Currently, Rejoiner only supports English.
What currencies does Rejoiner accept?
Rejoiner has not publicly released which currencies they support. To get in contact with them, visit their Contact Us page.
What is the entry-level pricing for Rejoiner?
Rejoiner’s plans are based on the number of contacts a company may have. Their entry-level plan allows 1000 contacts and starts at $22 a month billed annually. With this plan, you’ll have everything in their free plan plus unlimited emails, broadcasting, segmentation, 20+ integrations, and email/chat/phone support.
See all Rejoiner plans on their pricing page.
Does Rejoiner integrate with ActiveCampaign?
Although Rejoiner does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Klaviyo
G2 Rank: 4.6/5 stars
Klaviyo is a shopping cart abandonment software solution that offers a comprehensive suite of features.
Here are some key reasons why Klaviyo is considered one of the best in its class:
- Intelligent segmentation: Klaviyo’s advanced segmentation capabilities enable businesses to segment their customers based on a wide range of attributes and behaviors. This allows for highly targeted and personalized recovery campaigns, ensuring that the right messages reach the right customers at the right time.
- Customizable email templates: Klaviyo offers a range of customizable email templates, making it easy for businesses to create visually appealing and engaging recovery emails. With a drag-and-drop editor and customizable elements, businesses can create eye-catching emails that capture the attention of abandoned cart customers and drive them back to complete their purchase.
- Advanced analytics and reporting: Klaviyo provides robust analytics and reporting features, giving businesses valuable insights into the performance of their cart abandonment campaigns. From tracking recovery rates to analyzing revenue generated, businesses can measure the effectiveness of their strategies and make data-driven optimizations for better results.
Klaviyo caters to medium-sized businesses as well as large enterprises. Businesses choose it because it empowers them to execute targeted and effective recovery campaigns, ultimately boosting conversions and driving revenue growth.
What languages does Klaviyo support?
Klaviyo supports languages such as English, French, Spanish, German, and more. Note that Klaviyo automatically assigns all contacts in your account an estimated location based on IP geolocation.
Find more information on their Help Center.
What currencies does Klaviyo accept?
Klaviyo accepts the US Dollar (USD) and British Pound (GBP).
What is the entry-level pricing for Klaviyo?
Klaviyo’s plans are based on the number of contacts a company has and the use case they’re looking to target. For example, they have an email plan and an email and SMS plan. Their entry-level plan starts at $45 a month and allows you 1000 contacts with features like 15,000 monthly email sends, mobile push notifications, 150 free monthly SMS/MMS credits, and email/chat support.
See full plan details on Klaviyo’s pricing page.
Does Klaviyo integrate with ActiveCampaign?
Although Klaviyo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Omnisend
G2 Rank: 4.5/5 stars
Omnisend is a cart abandonment software offering functionality that makes it a popular choice for businesses.
Here are some key reasons why Omnisend stands out:
- Multichannel campaigns: Omnisend allows businesses to create and automate multichannel cart abandonment campaigns, reaching customers across various channels such as email, SMS, push notifications, and more. Users will be able to engage with customers through their preferred communication channels and increase the chances of recovering abandoned carts.
- Dynamic discount codes: One of the standout features of Omnisend is its ability to generate unique and dynamic discount codes for cart recovery campaigns. This feature allows businesses to create personalized incentives for customers to complete their purchases, encouraging them to return and convert their abandoned carts into successful transactions.
- Segmentation and personalization: Omnisend offers robust segmentation and personalization capabilities, empowering businesses to create targeted recovery campaigns tailored to specific customer segments. By delivering personalized messages and product recommendations based on customer behavior and preferences, businesses can significantly enhance the effectiveness of their cart abandonment recovery efforts.
Omnisend caters to e-commerce businesses of all sizes, ranging from small startups to enterprise-level organizations. It’s a top choice for businesses that prioritize personalized marketing and aim to engage with their customers through multiple channels.
What languages does Omnisend support?
Omnisend supports English, Danish, Dutch, Estonian, Finnish, French, Spanish, German, and Italian.
What currencies does Omnisend accept?
Omnisend accepts the US Dollar (USD), British Pound (GBP), and Euro (EUR).
What is the entry-level pricing for Omnisend?
Omnisend’s entry-level pricing starts at $16 a month and allows up to 500 contacts. The plan includes everything in their free plan plus access to 6,000 emails/mo, up to 60 SMS, one-off $1 in free SMS sends, and unlimited web push. You can also add a customer success manager for $400.
See all plans on Omnisend’s pricing page.
Does Omnisend integrate with ActiveCampaign?
Although Omnisend does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Barilliance
G2 Rank: 4.5/5 stars
Barilliance is another choice when it comes to leading shopping cart abandonment software solutions.
Here’s why Barilliance stands out:
- Real-time behavioral tracking: Barilliance provides real-time behavioral tracking, allowing businesses to monitor customer interactions with their website and identify instances of cart abandonment as they happen. Because of this, businesses can respond promptly and engage with customers through targeted recovery campaigns.
- Personalized product recommendations: By analyzing customer behavior and purchase history, Barilliance can suggest relevant products that align with their interests and preferences, enticing them to return and complete their purchase.
- A/B testing and optimization: Barilliance offers robust A/B testing and optimization capabilities, enabling businesses to experiment with different campaign strategies and measure their effectiveness. This allows businesses to refine their cart abandonment recovery campaigns based on data-driven insights, optimizing their approach to achieve better results over time.
Barilliance works well no matter the size of your business, from small online retailers to large enterprises. Its advanced behavioral tracking and optimization features help Barilliance stand out in the crowd and give users the tools to drive higher conversion rates.
What languages does Barilliance support?
Barilliance supports a large array of languages including English, Spanish, Portuguese, Indian, Israeli, Vietnamese, Malay, Finnish, Swedish, Arabic, Italian, German, French, Slovak, Danish, and Dutch.
What currencies does Barilliance accept?
Barilliance accepts the US Dollar (USD), Euro (EUR), Mexican Peso (MXN), Indian Rupee (INR), Swedish Krona (SEK), and more.
What is the entry-level pricing for Barilliance?
Barilliance does not have set pricing tiers. For more information, you can fill out the form on this page to request pricing that will work best for your specific needs.
Does Barilliance integrate with ActiveCampaign?
Yes. When you integrate Barilliance with ActiveCampaign, you’ll have the power to craft engaging emails based on what products each customer has viewed, see their searched terms, and increase conversions with dynamic, real-time product recommendations.
For more details, please visit the ActiveCampaign and Barilliance integration page.
OptiMonk
G2 Rank: 4.7/5 stars
Optimonk offers a comprehensive set of features designed to help businesses recover abandoned carts and increase conversions.
Here are some key reasons why Optimonk is considered one of the best in its field:
- Exit intent technology: Optimonk specializes in exit-intent technology, which detects when a visitor is about to leave a website and triggers a targeted pop-up message or offer. This allows businesses to capture the attention of potential customers who are on the verge of abandoning their carts and provide them with a compelling reason to stay and complete their purchase.
- Advanced targeting and personalization: Optimonk’s advanced targeting and personalization capabilities help businesses in creating highly tailored campaigns based on customer behavior, demographics, and other relevant factors. By delivering personalized messages and offers, businesses can engage customers on a more individual level and increase the likelihood of cart recovery.
- A/B testing and analytics: Optimonk’s A/B testing and analytics features enable businesses to test different campaign variations and measure their effectiveness, resulting in optimization of their cart abandonment recovery strategies based on data-driven insights.
No matter if you’re a small startup or a large enterprise, Optimonk caters to all. By utilizing exit-intent targeting and data-driven optimization, Optimonk empowers businesses to see a jump in abandoned carts recovered.
What languages does OptiMonk support?
OptiMonk supports English, French, Spanish, German, and Romanian.
What is the entry-level pricing for OptiMonk?
OptiMonk’s entry-level pricing starts with their Essential plan at $39 per month. With the Essential plan, you’ll have effortless theme personalization capabilities, CMS, email, and e-commerce integrations, campaign analytics, A/B testing, unbranded assets, and more.
See all plan details on OptiMonk’s pricing page.
Does OptiMonk integrate with ActiveCampaign?
Yes. By integrating OptiMonk with ActiveCampaign, you can segment your subscribers by adding dropdowns, checkboxes, radio buttons, feedback elements, or custom fields to your campaigns and automatically sync them into the ActiveCampaign platform.
For more details, please visit the ActiveCampaign and OptiMonk integration page.
