Posts about ActiveCampaign HQ

Marketing strategies will vary from industry to industry or company to company. But, at the core of every strategy...

While all marketing has its challenges, franchise marketers have unique obstacles to overcome when trying to build the best...

In my decade-long journey working with franchises and multi-location brands to implement marketing technology, I’ve observed a fascinating recurrence...

Franchisees are a vital part of any franchise system, but they also come with responsibilities and compliance requirements. One...

In a world where data is everything, retail marketers need to be aware of how their customers are shopping....

Franchise marketing coordinators have a unique challenge when it comes to managing email marketing across the entire franchise network....

It is not accurate to say that all franchisees are horrible marketers, as many franchisees successfully promote their business...

Regardless of your franchise’s brand, it’s extremely important for franchise marketing to focus on their local market. Reaching and...

The power of personalization in email marketing has become more than just a buzzword; it’s a pivotal strategy for...