A catchy company slogan captures what makes a brand or product different (and better) than the competition.
It answers, “Why should I choose you?”
And it’s catchy.
The best slogans and taglines do three things:
- Grab shoppers’ attention
- Keep the brand top-of-mind mind for later buying decisions
- Communicate a competitive advantage and value proposition
Done right, company slogans become as integral to the brand as the logo and brand name. When you hear the slogan, the product comes to mind immediately. (And when you see the product, you might hear the slogan in your head.)
Keep reading for 63 of the most memorable company slogans of all time.
63 of the catchiest company slogans ever
| Company slogan | Brand or product name |
|---|---|
| "Just Do It" | Nike |
| "Got Milk?" | California Milk Processor Board |
| "Breakfast of Champions" | Wheaties |
| "The Best a Man Can Get" | Gillette |
| "There are some things money can't buy. For everything else, there's MasterCard." | MasterCard |
| "Think Different" | Apple |
| "Betcha can't eat just one" | Lay's |
| "America Runs on Dunkin'" | Dunkin' Donuts |
| "I'm Lovin' It" | McDonald's |
| "Maybe she's born with it. Maybe it's Maybelline" | Maybelline |
| "Like a good neighbor, State Farm is there." | State Farm |
| "Think Outside the Bun" | Taco Bell |
| "Think Big" | IMAX |
| "Taste the rainbow" | Skittles |
| "Red Bull gives you wings" | Red Bull |
| "What's in your wallet?" | Capital One |
| "The Quicker Picker Upper" | Bounty |
| "Shave Time. Shave Money." | Dollar Shave Club |
| "Fly the friendly skies" | United Airlines |
| "Have it your way" | Burger King |
| "All for Freedom. Freedom for All." | Harley Davidson |
| "Quality never goes out of style." | Levi's |
| "Live in your world. Play in ours." | PlayStation |
| "The Happiest Place on Earth" | Disneyland |
| "Eat Fresh" | Subway |
| "Belong Anywhere" | Airbnb |
| "I want my MTV!" | MTV |
| "Open happiness" | Coca-Cola |
| "Because you're worth it" | L'OREAL |
| "Is it in you?" | Gatorade |
| "Can you hear me now?" | Verizon |
| "The snack that smiles back" | Goldfish |
| "Pure Michigan" | Michigan Economic Development Corporation |
| "Every kiss begins with Kay" | Kay Jewelers |
| "I â¤ï¸NY" | Empire State Development Services |
| "Diamonds are forever" | De Beers |
| "All the News Thatâs Fit to Print" | The New York Times |
| "Everywhere you want to be" | Visa |
| "Itâs finger-lickinâ good" | KFC |
| "Gotta catch 'em all!" | Pokemon |
| "Easy, breezy, beautiful..." | CoverGirl |
| "Eat Mor Chikin" | Chick-fil-A |
| "Nothing runs like a Deere" | John Deere |
| "The Ultimate Driving Machine" | BMW |
| "You're in good hands" | Allstate |
| "Save money. Live better." | Walmart |
| "Good to the last drop." | Maxwell House |
| "Democracy Dies in Darkness" | Washington Post |
| "Impossible is Nothing" | Adidas |
| "King of Beers" | Budweiser |
| "It keeps going, and going, and goingâ¦" | Energizer |
| "Go Further" | Ford |
| "When you care enough to send the very best" | Hallmark |
| "Obey your thirst" | Sprite |
| "Have a break. Have a KitKat." | KitKat |
| "Where's the beef?" | Wendy's |
| "Don't leave home without it" | American Express |
| "Let's go places" | Toyota |
| "Challenge everything" | Electronic Arts |
| "Snap! Crackle! Pop!" | Rice Krispies |
| "What happens here, stays here" | Las Vegas Convention and Visitors Authority |
| "We try harder" | Avis |
"Yes We Can" | 2008 Obama presidential campaign |
Just… do it?
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How do I choose a slogan for my business?
You'll notice that many famous company slogans have a few things in common:
- Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
- Different — Different is better than better. Stay away from the "We're the Uber for ______" or a similar comparison to an existing business.
- Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
- Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
- Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.
