What is customer experience?
![](https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_iu8l1yt6k_customer-lifecycle-key-channels.png?w=1600&q=80&auto=format&fit=clip&dm=1731934341&s=49616e5cddce22f18a1cabf25965f135)
Key channels in the customer lifecycle
Beverage brand Koia uses dynamic segmentation to send personalized messages to its customers to improve its customer experience. For instance, segmenting subscribers based on their store preference—natural grocery or conventional—helps the Koia team send the right emails to the right customers.![](https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_swatch-55.jpeg?w=1600&q=80&auto=format&fit=clip&dm=1731934334&s=019769d0742149321eab39177331a38e)
Statistics about customer expectations
Statistics about mobile experiences
Statistics about customer service
Statistics about how customer experience affects revenue
Statistics about personalization
Going Beyond Customer Experience Statistics
Customer experience statistics are more than just numbers on a page. They represent the real-life perspectives of your customers who shop with your brand. So, encourage your team to use these trends as a baseline to improve your customer experience.