How Customer Enablement workshops have enabled our customers to build the businesses of their dreams.
As a team here at ActiveCampaign, we are always searching for the best way to enable our customers to succeed. In 2022 we launched a series of free enablement workshops to help our users understand the basics of marketing automation, customer experience, CRM, and email marketing. We have been able to help so many customers find success with ActiveCampaign and grow their businesses exponentially! In this blog post, we'll discuss the benefits of attending an enablement workshop, what you might learn, and how to enroll.
What is an Enablement Workshop?
Enablement workshops are designed to provide training and education to professionals, allowing them to enhance their skills, knowledge, and performance. At ActiveCampaign, this means we are helping you build out effective automations, campaigns, segments, and more—so you can quickly see the value of the tools and features in your account.
Learn from product and industry experts
ActiveCampaign Enablement workshops are hosted by members of our success team who have a wealth of knowledge and experience in both the marketing automation field and the ActiveCampaign platform. By attending our workshops, you get the opportunity to learn from the best and brightest builders in the industry, gaining valuable insights and best practices that you can use to improve the way you use the tools and features in your account.
One of the product experts running these workshops is Maja Bolic. When asked what Maja thinks the value for customers who attended these enablement workshops is, she responded, “The workshops help our customers overcome their “fear” of a marketing platform like ActiveCampaign. They see that it’s not so scary, and they can do it at their own pace, without pressure. We also see that attendees feel positive and accomplished after they have activated Lead Scoring or set up their first automation, and are motivated to continue exploring, which makes their accounts even more powerful for their businesses.”
Improve your skills and knowledge for your specific business
Enablement workshops are designed to help our platform users improve their skills and knowledge in the areas that make sense for their unique business. Whether it's sales, marketing, customer service, or any other aspect of your business, our product experts are ready to help you tackle your business needs.
Stay up-to-date:
The marketing automation and customer experience landscape is constantly evolving, and new trends and best practices emerge all the time. We are always looking for ways to advance the ActiveCampaign platform and make effective tools for our customers. Shabbir Manjee, another ActiveCampaign product expert, states, “Every workshop will have a one-pager equipping attendees with next steps, refreshers, free tools, and strategy guides. Some contain links to workshops we recommend that complement the workshop the attendee was present at. We always want to make sure that we are keeping our customers in the loop with what is going on and what their next learning steps are.” By attending our enablement workshops, you can stay up-to-date with the latest trends, developments, and best practices in the industry and the platform. This can help you stay ahead of the curve and ensure you're always using the latest tools and techniques to achieve your goals with ActiveCampaign.
Attending a workshop is convenient and flexible
Enablement workshops are offered digitally every week, which makes them incredibly convenient and flexible. You can attend them from anywhere in the world! This means you can easily fit them into your schedule, so you don’t need to miss any big meetings or events for your business. Antonela Riboli, a product expert with ActiveCampaign, remarked, “Customers have quick access to a lot of information that sometimes would take them a long time to figure out on their own if they are waiting for a 1-1 session or reading the Help Center articles.”
Enablement workshops offer a range of benefits for ActiveCampaign users looking to enhance their skills, knowledge, and performance in the platform. By attending these workshops, you can learn from product experts, improve your skills and knowledge, stay up-to-date with the latest trends and developments in the marketing automation industry, network with other users, and enjoy the convenience and flexibility of online learning. So, if you're looking to take your business to the next level, be sure to register for one of our upcoming enablement workshops!
