When you hear the word “marketing,” what comes to mind?
- Advertising
- Relationship building
- Market research
- Content
- Digital marketing
- SEO
- Events
- And much more...
The best marketing quotes (from the best marketers!)
- “The best marketing strategy ever: Care.” – Gary Vaynerchuk
- “Marketing is really just about sharing your passion.” – Michael Hyatt
- “Your value will be not what you know; it will be what you share.”― Ginni Rometty
- “When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.” – Wendy Clark
- “Business has only two functions – marketing and innovation.” – Milan Kundera
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
- “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
- “Don’t build links. Build relationships.” – Rand Fishkin
- “Content is fire; social media is gasoline.” – Jay Baer
- “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
- “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel
- “It’s not creative unless it sells.” – David Ogilvy
- "The gap between what's expected and what you deliver is where the magic happens, in business and in life." – Jay Baer
- “Growth and comfort do not coexist.” – Ginni Rometty
- “Content is the atomic particle of all digital marketing.” – Rebecca Lieb
- “Marketing is too important to be left to the marketing department.” – David Packard
- “Marketing momentum is about the everyday energy and relevance that you keep pulsing throughout your brand and organization.” – Sheryl Adkins-Green
- "If your competitors start copying you, then you’re doing something right.” – Jay Baer
- “When you say it – it’s marketing. When they say it – it’s social proof.” – Andy Crestodina
- “Don't be afraid to get creative and experiment with your marketing.” – Mike Volpe
- “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt
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Marketing quotes about customer experience
- “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
- “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebe
- “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
- “Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin
- “Stop selling. Start helping.” – Zig Ziglar
- “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister
- “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
- “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark
- “Think like a customer.” – Paul Gillin
- “The best marketing doesn’t feel like marketing.” – Tom Fishburne
- “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker
- “Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall
- “People don’t buy what you do, they buy why you do it.” – Simon Sinek
- “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
- “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” – Beth Comstock
- “People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Marketing quotes about brand
- “Your brand is so much more than what you sell.” – Jon Iwata
- “Building a brand means knowing your story and building and sharing that story.” – Tamara McCleary
- “Products are made in the factory, but brands are created in the mind.” – Walter Landor
- “The strength of brand loyalty begins with how your product makes people feel.” – Jay Samit
- “Making promises and keeping them is a great way to build a brand.” – Seth Godin
- “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter
- “Brand is simply a collective impression some have about a product.” – Elon Musk
- “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
Marketing quotes about storytelling
- “Make your customer the hero of your stories.” – Ann Handley
- “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin
- “Platforms – they come and go, but storytelling is forever.” – Michelle Phan
- “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
- “Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu
- “You can’t sell anything if you can’t tell anything.” – Beth Comstock
Marketing quotes about advertising
- “Give them quality. That is the best kind of advertising.” – Milton Hershey
- “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach
- “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage
- "The best advertising should make you nervous about what you’re not buying.” – Mary Wells Lawrence
- “Make your advertising too valuable to throw away.” – Sonia Simone
- “Never let ads write checks your website can’t cash.” – Avinash Kaushik
- “We want consumers to say, ‘That’s a hell of a product’ instead of ‘that’s a hell of an ad.’” – Leo Burnett
- “The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
- “The most powerful element in advertising is the truth.” – William Bernbach
- “[Advertising is] a bridge between people who make things and people who need things.” – Jean Wade Rindlaub