WhatsApp is one of the most used apps in the world, so why aren't you marketing on it? Whatsapp marketing is easy and automated with Spoki, so you can make a personal and direct connection with your leads.
What is WhatsApp Marketing?WhatsApp marketing is a communication strategy that uses the WhatsApp messaging app to reach and engage customers. This approach is particularly effective due to the vast popularity of the app, which has +2 billion monthly active users globally.
Marketing on WhatsApp allows businesses to communicate directly with customers in real time, offering a personal and immediate channel to send messages, notifications, promotions, and updates.
Key features of WhatsApp marketing include the ability to send multimedia messages such as images, videos, and documents, organize group chats or broadcast lists, and even leverage WhatsApp Business APIs to automate communications and handle customer requests at scale.
These APIs allow companies to integrate CRM (Customer Relationship Management) systems, support chatbots to automatically answer frequently asked questions, and personalize communications based on customer behavior and preferences.
Other useful functions include sending messages about discounts, competitions, new product launches, and surveys, similar to a newsletter via SMS or email, but with additional benefits.
Successful marketing on WhatsApp depends on respectful and targeted communication, as users value privacy and discretion.
Companies must obtain explicit consent before sending commercial messages and respect customer preferences to avoid invading personal space, making this channel a powerful tool for building lasting and trusting relationships with consumers.
To start a marketing campaign on WhatsApp, some essential steps must be followed:
- Collect the phone numbers of potential customers.
- Obtain explicit consent to send marketing communications.
- Use WhatsApp Business to send promotional messages.
- Monitor customer interactions to optimize future campaigns.
What is Spoki?
Spoki is the first conversational marketing platform in Italy that transforms the way companies communicate with their customers.
Spoki is a simple and intuitive platform and software that uses WhatsApp's official APIs to integrate the most direct and personal communication channel into your company's entire customer journey in order to accelerate and develop business.
From marketing to sales and finally, to customer service, Spoki customizes the entire journey each customer takes before and after purchase.
Spoki's mission is to help millions of companies create a more authentic, direct, and personal relationship with their customers so that every interaction turns into an exchange of value.
Spoki does this through a corporate culture founded on a boundless passion for our customers, a united team, and a balance of trust, autonomy, and responsibility. These values are the pillars that guide our every action and decision.
With Spoki we take your company to WhatsApp and give it superpowers 🦸🏻♂️
- Increase the effectiveness of your communications, making them instant, personal and engaging;
- Create lasting and valuable relationships, where your customers will be more loyal to your brand;
- Integrate with +4,000 tools in just a few clicks;
- Achieve excellent performance in terms of sales, support, and marketing, with readership rates of up to 98% against the average of 20% for other tools.
Some of Spoki's features, for business without limits.
How will Spoki's features help you accelerate your company's results? Here is a short list.
Want to delve into them in detail? Clickhere.
- Start massive automation camp[aigns
Through WhatsApp marketing, you can make conversations with your customers engaging by sending promotions, coupons, and discount codes, answering questions, and resolving their concerns, directly to the world's most used and intuitive messaging app.
- Create automations
Fast answers, happy customers. Create automations with AI to answer frequently asked questions directly on WhatsApp, taking advantage of live chat and centralized multi-operator management.
- Accelerate your business with AI
With the integration of AI into the Spoki platform, I could instantly create templates for your communications by translating them into multiple languages. In addition, you will be able to pre-set effective and quick replies. If received messages exceed a character count, Spoki's platform will summarise it for you and if you receive an audio, you can transcribe it.
- Spoki and digital ads
Convert quickly by automating the sending of WhatsApp messages in response to interactions with your campaigns on platforms such as Facebook, Instagram, and Google. Incentivize quick actions, such as newsletter subscriptions or inquiries, and turn your prospects' interest into conversions.
- Limitless Integrations
Spoki is an all-in solution with which you can integrate the plug-ins, CRM, and marketing automation tools you already use with over 4,000 tools. For operational fluidity that simplifies and accelerates the achievement of your business goals.
- Segment, customize, convert
Through Spoki you can segment your audience into specific groups, ensuring that every message you send is relevant to those who receive it, as it is based on an effective collection of behavioral, demographic, and interaction data. An approach that increases the open and response rate of messages, significantly raising the likelihood of conversion and retention.
- Insight for data-driven decisions
Every customer interaction generates data that can be used to further refine communication strategies. Through dashboards and analytical tools, you can monitor the effectiveness of each message, quickly adjusting campaigns based on performance. This continuous feedback loop ensures that communication strategies are always optimized for maximum impact.
- Recover abandoned carts
Increase the conversion rate of abandoned shopping carts by sending notifications on WhatsApp after a few minutes of inactivity on the checkout page. You can define the timing of sending notifications to your liking.
- Chat embedding
You can embed WhatsApp chat directly into the platform. This functionality represents a significant competitive advantage as it greatly improves the user experience and shortens response times, which are crucial for increasing sales on WhatsApp. Channel that, in this way, becomes a powerful direct conversion tool.
- Get reviews
Use WhatsApp to get feedback and increase your company's brand reputation by sending customer review requests on WhatsApp, directly from the Spoki platform.
Spoki is a transversal solution with which you develop your business in every industry.
For a look at how some of Spoki's over 1.500 customers succeded, check out their case studies
Points of an effective WhatsApp Marketing strategy with Spoki:
- More Engagement: Stimulate user engagement by up to 80% more
- Segmentation and Personalization: Send the right message to the right person in an automated way
- High Conversion & High Revenue: Convert every lead in a paying customer, + 30% in Revenues
- High open rate: Up to 98% of messages are read, increasing chances of conversion
- Instant availability: WhatsApp is always at your fingertips, enabling instant communications and responses
- Scalability & Flexibility: Functional for every team, from Marketing and Sales to Customer Service
- Security: End-to-end encryption ensures privacy of messages
With Spoki, you automate communication with your customers in the Marketing, Sales, and Support, creating personal, authentic, and valuable relationships.
Try Spoki for free and get 5€ free credit: Try Now
Or book a call with one of our consultants to develop your business together: Book a Call
