Did you know it takes an average of 8 sales touch points to get an initial conversation going or meeting scheduled with a new prospect? That's why it’s so important to empower your sales teams with tools that help them connect with potential customers with greater efficiency.
Sales engagement automation is a powerful tool that lets you automate personalized sales emails at scale. With the threading feature, sales teams can thread related messages in a few simple steps. This means whether your prospecting emails require 2 or 5 touch points you can rest assured knowing that your prospects will have the full context of the thread.
3 benefits of threading automated emails
- Improves the customer experience - Threading email helps to avoid cluttering your prospects' inbox with individual, duplicative emails.
- Inspires engagement - Threaded emails help you to provide more context when prospects open your email, so that you’re more likely to receive a response.
- More organized outreach - By keeping the entire conversation in one organized email thread, ensure touchpoints are connected and clear – for your prospects and your sales teams.
When to thread automated emails
Threading is especially important for top of funnel use cases such as prospecting or re-engaging your leads but it can also be useful for bottom of funnel communications such as renewal reminders, expansion opportunities, or onboarding. Here are 5 use cases with pre-built automation recipes filled with email templates you can download to your account in a few simple steps.
- Send a series of threaded 1:1 email to a new cold lead
When reaching out to a prospect for the first time, it's important to give them a reason to engage with you. Demonstrating an understanding of their goals and pain points can be enough to capture their attention. However, introducing yourself to a stranger can be challenging as they may easily ignore or dismiss your message. That's where this recipe of threaded 1:1 emails can help. By showcasing your knowledge of their needs and goals, you can establish a connection with the prospect and position your company as a valuable resource. As you highlight how your company can assist in their success, you can move beyond being a stranger and foster a meaningful conversation.
- Send a series of threaded 1:1 emails to website visitors
If a company is visiting your website, especially your pricing page, it's likely that they are interested in what you have to offer. This automation recipe, featuring threaded 1:1 emails, can help you reach out and take your leads from merely curious to genuinely interested.
- Send a series of threaded 1:1 emails to prospects before a tradeshow/event
We understand that increasing booth traffic and engaging with prospects prior to the show can feel overwhelming, but there's no need to worry. We've got you covered with our expertly crafted recipe of threaded 1:1 emails designed to help your team make the most out of your trade show experience and drive the results you're looking for.
- Send a series of threaded 1:1 emails to tradeshow/event leads
Attending trade shows is a great way to obtain valuable leads for your company. But what happens once you're back in the office? Do you have a plan in place to move those leads closer to a purchase? If not, don't worry. We've got you covered with our expertly crafted trade show follow-up recipe. Our threaded 1:1 email templates make B2B warm-lead follow-up quick and effective, so you can easily connect with your new leads and turn them into loyal customers. With our help, you can ensure that your trade show investment pays off and your company continues to thrive.
- Send a series of threaded 1:1 emails to offer a free trial
Providing a free trial is an effective method to attract potential users and guide them through the sales funnel. Our automation recipe, featuring threaded 1:1 emails, emphasizes how you can assist and offers a free trial to get started.
