Instagram lead ads make signing up for business information easy. Connect Instagram lead ads with ActiveCampaign to create or update contacts when they convert on your leads. Retarget contacts that engage with your ads, and add them to specific email automations. Tag contacts coming from Instagram and send them relevant, personalized emails. Nurture leads from Instagram and encourage them to become customers through marketing automation. Target and retarget leads on multiple channels. Track and optimize your ad spend.