What is the CLTV (Customer Lifetime Value) of your best customers?
According to data from Shopify, the top 1% of eCommerce customers are often worth 18x the average buyer! These customers are your superfans, your brand advocates and those not only buying again and again but spreading the word. Keeping these people happy is a wise choice!
In comes the Thank your VIP Customers automation!
In this flow, you will use ActiveCampaign's lead scoring functionality to trigger a personal Bonjoro Video task once a customer has crossed a certain threshold of lead score. This will allow you to automatically know when to thank your highest spending customers and is a great way to reward your VIPs for their continual support.
