These are users who made it into the account but have never purchased or engaged ever.
In general, these people should be removed from the account with my sunset inactive automation.
This automation is part of an ecommerce strategy for dynamic segmentation. You'll need to set up all my recommended ecommerce segment automations and supporting automations as defined in my article Hacking ActiveCampaign to Build Dynamic Ecommerce Segments Using Infinite Loops.
