How do you thank customers when they make their first purchase? What about their 50th?
Being dynamic with your post-purchase thank you messaging allows you to build out a truly great customer experience instead of the contact getting the same thank you every time. Plus you can include an incentive to make the contact a repeat customer in their first thank you message, offering a special offer or discount.
Using ActiveCampaign's powerful integration with PayPal, this automation sends a thank you message on purchase. The message that is sent is dependent on if it's the contact's first time purchasing or not by using a tag that is added to the contact after their first message is sent.
Here's how this automation works:
1. The contact enters the automation when they complete an order with PayPal.
2. An If/Else action checks to see if a contact has the tag "Repeat Customer".
3. If the contact does not have the tag, they go down the "No" path and receive the tag "Repeat Customer" and are sent the "Thank You" message for first time purchasers.
4. If the contact does have the tag, then they go down the "Yes" path and are sent the "Thank You" message for repeat customers.
