This is a simple but useful automation that updates a custom field with the current date any time a contact engages or interacts with your ActiveCampaign emails.
Suggested uses include:
- Add the 'LastEngagement' column to your Contacts summary screen to tell at a glance when a contact last interacted with your email.
- Use the 'LastEngagement' field in searches to identify and/or segment contacts who've been un-engaged for a period of time. (e.g. LastEngagement | Less Than | {YourDateOfInterest} )
- Reference 'LastEngagement' date in automations to trigger re-engagement sequences for contacts who haven't interacted recently.
Note 1: Before importing this automation, create a custom field in your account of type 'Date' and name 'LastEngagement'.
Note 2: The automation contains 6 distinct triggers. Feel free to add more if your situation warrants it.
