ACTIVECAMPAIGN VS. CLICKFUNNELS
Simplify Your Email Marketing Automation
Feel confident that your email marketing strategy is buttoned up. Get the marketing automation tool that boasts advanced features like timely automation sequencing, powerful CRM capabilities, personalization and segmentation options, and behavior-based tracking to understand your customers on a deeper level.
ActiveCampaign
Email Marketing
Advanced Automation
Custom Reporting
Free, High-Quality Training
ClickFunnels
Email Marketing
Basic Analytics
Advanced automation to find and engage customers
- Intuitive visual automation builder for creating complex workflows
- Advanced conditional logic to trigger precise automation sequences
- Dynamic content personalization based on customer behavior
- Robust split testing options for optimizing automation performance
- Seamless integration with various apps and platforms
Create highly targeted and personalized campaigns tailored to individual customer preferences
Connect with your audience by creating custom messaging. Utilize advanced segmentation options and personalize your content to build stronger relationships and drive higher conversions.
A tool for e-commerce entrepreneurs
Get access to a comprehensive suite of features including advanced automation, a powerful CRM, and multi-channel integration.
Feature
ActiveCampaign's Plus Plan
ClickFunnel's Basic Plan
Automation
Email Automation
Whether regular newsletters or one off email broadcasts, create detailed email sequences using automation for your email marketing campaigns.
Advanced Automation
Create automations with conditional logic and split testing.
Conditional Content
Put different messages in front of different people based on specific rules.
SMS and Site Messaging
Create site messages to help your leads get the most from your website.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
PERSONALIZATION
Personalization Tags
Use personalization tags and merge fields to customize each customer's experience.
Behavioral-Based Triggers
Send customers content, messaging, and offers they'll likely act on based on behavioral-based triggers.
Predictive Sending
Increase your deliverability rate by automatically send emails at a unique time for each contact on your email list at the time they’re most likely to engage.
Advanced Segmentation
Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.
Comprehensive Email Deliverability
Use a library of email deliverability options to maximize email send reach.
CRM
Lead Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.
Robust CRM
A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.
Follow-up Tasks
Send follow-up emails to re-engage the customer at the right time.
Sales Reporting
Track the performance of individual members of your team and your sales funnel.
Automated Deal Updates
Automatically update deal owners, deal stage, deals won or lost, and deal value.
INTEGRATIONS
App Integrations
Integrate various apps and platforms into the tool (e.g., Shopify, WordPress, Salesforce)
Deep Integrations
Create a seamless workflow with extensive app and platform integrations.
Flexible and Connected Tech Stack
Integrate with your favorite apps to create a seamless stack and grow your e-commerce business.
Extensive API
Utilize an extensive API for custom integrations and development.
How ActiveCampaign wins over ClickFunnels
Multi-channel messaging
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
A/B testing
Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.
Date-based automation
Trigger automations when you update content and automatically follow up with your target audience.
Goals & goals reporting
Measure your efforts and optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they'll love.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.