ACTIVECAMPAIGN VS. CLICKFUNNELS

Simplify Your Email Marketing Automation

Feel confident that your email marketing strategy is buttoned up. Get the marketing automation tool that boasts advanced features like timely automation sequencing, powerful CRM capabilities, personalization and segmentation options, and behavior-based tracking to understand your customers on a deeper level.

ActiveCampaign

Plan Type: Plus
Contacts: 1,000
Emails/month: Unlimited
Setup Costs: $0

Email Marketing
Advanced Automation
Custom Reporting
Free, High-Quality Training

$ 49
per month - paid yearly

ClickFunnels

Plan Type: Basic
Contacts: 10,000
Emails/month: Unlimited
Setup Costs: $0

Email Marketing
Basic Analytics

$ 127
per month - paid yearly

Advanced automation to find and engage customers

  • Intuitive visual automation builder for creating complex workflows
  • Advanced conditional logic to trigger precise automation sequences
  • Dynamic content personalization based on customer behavior
  • Robust split testing options for optimizing automation performance
  • Seamless integration with various apps and platforms
g2 rating

Create highly targeted and personalized campaigns tailored to individual customer preferences

Connect with your audience by creating custom messaging. Utilize advanced segmentation options and personalize your content to build stronger relationships and drive higher conversions.

A tool for e-commerce entrepreneurs

Get access to a comprehensive suite of features including advanced automation, a powerful CRM, and multi-channel integration.

Automation

Email Automation

Whether regular newsletters or one off email broadcasts, create detailed email sequences using automation for your email marketing campaigns.

Advanced Automation

Create automations with conditional logic and split testing.

Conditional Content

Put different messages in front of different people based on specific rules.

SMS and Site Messaging

Create site messages to help your leads get the most from your website.

Split Automations

Use If/then logic to give customized experiences without creating dozens of automations.

PERSONALIZATION

Personalization Tags

Use personalization tags and merge fields to customize each customer's experience.

Behavioral-Based Triggers

Send customers content, messaging, and offers they'll likely act on based on behavioral-based triggers.

Predictive Sending

Increase your deliverability rate by automatically send emails at a unique time for each contact on your email list at the time they’re most likely to engage.

Advanced Segmentation

Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.

Comprehensive Email Deliverability

Use a library of email deliverability options to maximize email send reach.

CRM

Lead Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Robust CRM

A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.

Follow-up Tasks

Send follow-up emails to re-engage the customer at the right time.

Sales Reporting

Track the performance of individual members of your team and your sales funnel.

Automated Deal Updates

Automatically update deal owners, deal stage, deals won or lost, and deal value.

INTEGRATIONS

App Integrations

Integrate various apps and platforms into the tool (e.g., Shopify, WordPress, Salesforce)

Deep Integrations

Create a seamless workflow with extensive app and platform integrations.

Flexible and Connected Tech Stack

Integrate with your favorite apps to create a seamless stack and grow your e-commerce business.

Extensive API

Utilize an extensive API for custom integrations and development.

How ActiveCampaign wins over ClickFunnels

Elevate your audience targeting and outreach.

Multi-channel messaging

Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.

A/B testing

Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.

Date-based automation

Trigger automations when you update content and automatically follow up with your target audience.

Goals & goals reporting

Measure your efforts and optimize your funnel to get the most out of your automation tool.

Contact & lead scoring

Understand email subscribers engagement, identify their interests, and send them what you know they'll love.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign