ActiveCampaign vs. Keap (Infusionsoft)
Instead of paying too much for features you never use, get the tools that will help you meaningfully connect with customers.
Designed for growing businesses
Stop overpaying for basic marketing automation and CRM features. ActiveCampaign gives you industry-leading email and marketing automation and a sophisticated CRM that is user friendly and straightforward.
Build advanced customer segments, close deals automatically, and build branching automations that track a customer’s actions from start to finish.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over Keap?
See four reasons why we're the top choice for email, marketing, and sales automation.
Predictive, data-driven marketing automation
Use data from site visits, purchases, and actions taken, to send the right message to your customer automatically with the leading marketing automation tool.
Effortless segmentation & audience management
Assign lead scores, move deals along a pipeline, and pass tasks to others on your team in the same automated system.
Up your efficiency with sales automation
No longer worry about wasting time on tasks like pipeline management, customer segmentation, or lead nurturing. Sales automation will handle it for you.
Integrated design, landing page, and AI content tools
Build dynamic content, use a responsive template, and personalize your email campaigns in minutes.
We’re an all-in-one powerful and intuitive solution. See for yourself.
Don’t spend more time setting things up than actually optimizing your marketing and sales. Connect with your customers throughout the lifecycle and personalize every interaction to get new customers and keep current ones coming back again and again.
Rated higher for ease of use
When asked how easy each platform was to use, more G2 survey respondents agreed that ActiveCampaign was more intuitive.
Named a better business partner
An independent G2 survey found that more marketing automation users are likely to agree that ActiveCampaign better meets their business needs.
Power your CRM with deeper insights
Our platform seamlessly connects sales and marketing automation to streamline relationship management, personalize every message, and drive results.
Create advanced, multi-step automations
ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.
Run more effective campaigns
Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.
Powerful omnichannel marketing tools
Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.
Analytics & reporting at your fingertips
ActiveCampaign offers extensive ROI reporting options, with omnichannel metrics and behavior tracking to help you understand campaign impact and revenue.
