ActiveCampaign vs. RD Station
Our effortless marketing automation lets you create more powerful automations, integrate with more apps, and elevate your sales outreach with a fully-featured CRM.
Step beyond RD Station’s basic automation options and dive deeper into intelligent, predictive marketing.
Advanced, predictive marketing automation
Basic marketing automation
Get a marketing platform that grows with your business
Don’t spend more time setting things up than actually optimizing your marketing and sales. Connect with your customers throughout the lifecycle and personalize every interaction to get new customers and keep current ones coming back again and again.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over RD Station?
Here are four reasons why we're the top choice for growing brands.
The foundation for your perfect tech stack
Get the best of email, marketing automation, and sales in one platform to create the right foundation for your tech stack. ActiveCampaign integrates with 900+ of the apps that are the best at what they do so you can work your way.
Multi-persona lead scoring
At RD Station, your materials and actions are worth the same score for different personas. Using ActiveCampaign, you can set up different scores to qualify contacts from different personas without hindering your performance.
Sales & marketing together
Using ActiveCampaign’s native CRM, your marketing and sales processes can work together and your company can automate marketing campaigns based on leads’ actions with the sales team.
Ecommerce data & automation
Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.
Go deeper with marketing automation
With ActiveCampaign, you get more comprehensive automation with split and conditional actions that are designed to power business growth.
Go beyond basic nurtures and follow up with adaptive and predictive automations.
Do more with your contact data
RD Station gives you basic ways to organize your contacts. But ActiveCampaign takes your audience management to the next level.
Our ecommerce behavior segmentation gives you more opportunities to engage shoppers and drive sales across your store.
With deal scoring and win probability, you can always see which opportunities are most likely to turn into revenue.
A complete omnichannel toolkit
ActiveCampaign goes further with full omnichannel marketing automation.
Our split testing features enable you to compare and test up to five options–and offer more testing options that RD Station’s subject line testing.
Our dynamic content features, including predictive and conditional content, help you deliver a personalized experience for every customer.
Powerful integrations
ActiveCampaign offers over 900 integrations, including essential options for Brazilian users like WooCommerce, Agendor, and Piperun.
We also integrate with Shopify and Facebook Custom Audiences–two powerful app integrations that aren’t available in RD Station.
