ActiveCampaign vs. Salesforce
As you grow your business, understanding your customers and what makes them buy from you is top priority. ActiveCampaign can give you the tools you need to be successful without breaking the bank.
Effortless & predictive marketing automation
Overly complex & expensive automation
Easy to use (and easy on your budget)
ActiveCampaign is ideal for smaller teams, offering a flexible, user-friendly interface for your entire team. It centralizes customer data, provides powerful sales automation and pipeline management tools, and includes 900+ integrations to customize your tech stack.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over Salesforce?
See four reasons why we're the top choice for email, marketing, and sales automation.
Connect all your marketing channels
Engage with your customers across the entire lifecycle and funnel, on every channel they use. From email and social to landing pages and forms, ActiveCampaign’s comprehensive platform helps you nurture and understand your customers to make every interaction memorable.
Sync sales and marketing automation
Assign lead scores, move deals through the pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying or disqualifying leads immediately.
Leverage machine learning
Use predictive sending and predictive content to deliver the right message to the right person at the right time. Each message is tailored to the individual and sent when they’re most likely to open and engage with your business.
Integrated design, landing page, and AI content tools
Build dynamic content, use a responsive template, and personalize your email campaigns in minutes.
Everything you need to deliver better campaigns
Best-in-class templates, automations, custom landing pages and forms, sales and marketing automation accessible support & training, hundreds of integrations, and more. You get it all with ActiveCampaign.
Rated higher for ease of use
When asked how easy each platform was to use, more G2 survey respondents agreed that ActiveCampaign was more intuitive.
Named a better business partner
An independent G2 survey found that more marketing automation users are likely to agree that ActiveCampaign better meets their business needs.
Fully-integrated CRM & marketing automation
ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.
Run more effective campaigns
Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.
Powerful omnichannel marketing tools
Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.
Actionable analytics & reporting
ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.
