Use Tags To Organize Access Rights

www.EnglishLikeANative.co.uk offers free and premium English language and pronunciation lessons to English as a second language learners. We launched the business after building a social media following of over a million students. Social media can be a fickle beast, and we decided to use ActiveCampaign to build security by building our own audience of loyal followers.

As the courses platform grew, it’s become the backbone of our CRM and once we started paid media, it’s now the entry point to our value ladder and helps ensure that our paid marketing delivers ROI by entering new students into our email marketing onboarding series.

Getting started tips

We use WP Fusion and Zapier APIs to help manage our customer logins across our platform and all of the access rights are held as tags within ActiveCampaign.  Whether it’s an automation, a discount, a webpage, or an entire course, ActiveCampaign tags define what we let individuals see across our ecosystem.

Why We Love ActiveCampaign

The simplicity of ActiveCampaign is great.  I’m not a developer and the tools and tutorials give me everything I need to build emails and CRM into my website and across my business. The chat function has also been excellent when I need just a little extra help.

Managing deals and acquisition through ActiveCampaign also helps keep our agency honest as we can see where the conversion was delivered as part of the email automation, even if the customer was introduced by paid advertising.