Black Friday: Lead Generation Discount Form Flow
ActiveCampaignWhat's better than a big black friday discount?
Having a way to earn an even bigger discount and getting new contacts! By running a form for contacts to opt-in to your marketing during the black friday season, you can offer them a special discount as an incentive. This is a great way to ensure that contacts who meet you for the first time during the holidays remember you throughout the year.
This automation is triggered when a contact submits your Black Friday opt-in form. They are sent a thank you email with details about how to redeem their offer and then sent an email with their discount on the day of the sale.
Here's how the automation works:
1. The automation is triggered when a contact submits your Black Friday opt-in form.
2. The contact is then sent a thank you email.
3. The contact waits at a wait step using date and time conditions to wait for the day of your sale.
4. The contact is then sent an email with their increased special offer.
Note: You can use conditional content on the thank you email to segment new contacts who joined your list from the form and welcome them, while thanking pre-existing contacts for being loyal and engaged.
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