Twilio: Automatically send a re-engagement text to unengaged contacts

How do you reach out to unengaged contacts?

Churn happens. It's natural, but that doesn't mean you shouldn't work against it. Reaching out to contacts as they become unengaged helps re-engage them and allows you to start a dialogue about why they started falling off in the first place. But doing that for each individual contact would fill your entire day.

Send a personalized SMS message to contacts right when they receive an unengaged tag with this automation. Let them know you're not a faceless brand, but instead want to have a real discussion about what matters to their business.

Here's how this automation works:
1. The automation is triggered when a contact has the "unengaged" tag added.
2. The contact is sent an SMS message using Twilio.

NOTE: You can combine this automation recipe with others in the Marketplace for things like tracking engagement to assign the tags, send out a survey, and more.