Cold leads, warm leads, hot leads. We’ve all heard the jargon, but how can you know how interested a lead truly is? By the actions they take! Using automation and a scoring system allows you to assign and deduct points to an overall score letting you know how warm the lead is. Actions like clicking on a link in your emails.
Understand which prospects are most engaged with the 1:1 Emails you and your team are sending by increasing the Contact score when a prospect clicks a link.
Here’s how 1:1 Email Engagement Tracking - Link Click works:
1. The automation is triggered when a contact clicks on a link in your 1:1 emails.
2. The contact arrives at an “add points to score” action and has 15 points added to their lead warming score. Feel free to adjust the amount of points distributed.
3. The contact exits the automation.
Note: Feel free to build out other automations with scoring based on actions your leads take to create a full scoring system.
Note: This recipe works well with our recipes Marketing Nurture, Outbound Sequence, and Outbound Reply to provide a complete process.
