Do you struggle to ensure your email marketing campaigns reach their target audience amid the shuffle of all of their emails?
Nurture new leads and increase engagement with this 7-day drip email automation.
A drip series is a sequence of emails sent out to new contacts, leads, or prospects at specific dates and times. Once a lead subscribes to your email list, they will receive each email in the series at the intervals you choose. This automation recipe sends out one email per day for 7 days with email content intended to go together within a common goal or theme, but you can adjust the wait steps so that the emails send as far apart as you'd like to ensure a great customer experience with your series of emails.
This drip email automation can help you:
-Follow up with leads in your sales funnel in a timely manner so that nobody slips through the cracks
-Nurture potential customers or clients with onboarding emails
-Send re-engagement emails to contacts who've fallen off.
-Drive traffic to your website through drip emails
-Offer exclusive content that provides value to your contacts
-Send leads personalized emails based on which email list they join
Different types of drip campaigns include:
-Send sales email drip campaigns to nurture new leads
-Onboard new customers by sharing helpful setup tips over the course of a week
-Share a series of content that builds on itself, like a 7-day course
-Send a 7-day series of ecommerce promotions to your prospective customers
-Send follow-up emails to contacts you meet at a trade show or event (just make sure they opted-in to receiving marketing from you!)
-Cross-sell and upsell products to new customers who joined your email list at checkout or send out a discount code.
-Build excitement leading up to a big product launch or announcement
Here's how the 7 day drip series automation works:
1. A contact subscribes to your email list
2. They receive the first email of the series
3. The automation waits 1 day
4. Your contact receives the second email of the series
5. The automation waits 1 day
6. Your contact receives the third email of the series
7. The automation waits 1 day
8. Your contact receives the fourth email of the series
9. The automation waits 1 day
10. Your contact receives the fifth email of the series
11. The automation waits 1 day
12. Your contact receives the sixth email of the series
13. The automation waits 1 day
14. Your contact receives the final email of the series