How do you let your contacts know when they have a trial coming to an end? What methods do you use to convert them to customers now that they have tested out your product?
Don't wait for the trial to be over to start reaching out to convert the contact to a customer. A few days before the trial is over is a great time to start discussing upgrading with your contact. End the series with a CTA that pulls out all the stops, providing a strong last chance conversion opportunity.
Using ActiveCampaign's powerful integration with Stripe, this automation sends a drip series to your contact once the Stripe integration signals their trial is coming to an end. A goal at the end of the automation checks for the conversion, so you don't keep messaging someone if they became a full time customer.
Here's how this automation works:
1. The contact enters the automation when their subscription trial will end in a few days via Stripe.
2. The contact is sent a series of three messages over three days encouraging them to become subscribers. Feel free to adjust this timing to what makes sense for your business.
3. A goal action is checking for the contact becoming a subscriber. In our example, the condition we use is checking for if the contact is added to a list for members, but feel free to change the condition to how you track the conversion.
