Use decision-making intelligence to power the shopper experience
Use our AI capabilities to support ultra-targeted campaigns for each customer based on your segmentation data and customer insights.
AI tells you more about your customers
Send campaigns at precisely the right moment
Our predictive sending feature uses machine learning to find the exact times your contacts are the most engaged, based on their actions and intelligent lookalike data.
Predict the content they want to see
Use audience data to make sure every contact gets the right campaign variation that speaks directly to them. Automatically tailor emails to increase clicks and conversions.
Effortlessly generate on-brand marketing campaigns
Instantly create the content you need
Leverage generative AI to draft emails, product descriptions, subject lines, CTAs, and so much more.
Import your brand toolkit (coming soon)
Our smart import toolkit takes your brand and turns it into a customizable template that you can use across your campaigns, emails, landing pages, and other designs
Analyze the shopper journey with real-time data
Seamless customer engagement
Get instant visibility into orders with real-time insights and send automated product and category interest follow-ups. React immediately with behavior-triggered campaigns and post-purchase engagement.
Capture customer activity
Follow the actions your customers take across your website and web-based apps to keep track of buyer intent and engagement.
Plan two steps ahead with cross-channel insights
Sell on multiple channels
Cross-sell and upsell customers on any channel with additional product recommendations, increasing customer lifetime value.
Cross-channel analysis
Unify your analytics and get a holistic view of marketing efforts. Understand conversion rates to turn prospects into loyal customers, and attribute income to each channel.
Attribute every sale so you can repeat it
Multi-touch attribution
Track every touchpoint with ActiveCampaign’s multi-touch attribution to get a complete view of the shopper experience.
Map the customer journey
Follow customer interactions seamlessly with ActiveCampaign’s journey mapping to identify where your marketing efforts are most effective.
Capture the metrics that matter to your store
- Engagement
- Purchase history
- Site activity
- Email opens
- Conversions
- Store performance
- App events
- Click-through rate
- Wishlist items
- Adds to cart
- Form completions
- Website visits
How Caffeine Army used personalization to recover 21% of inactive leads
By creating more relevant and meaningful customer experiences, Caffeine Army improved open and engagement rates across their campaigns.
With ActiveCampaign our deliverability and open rates immediately improved. It was pretty much automatic.
