Marketing automation powers universities and colleges
When you need to track students and alumni it’s tricky to coordinate the details across departments. Marketing automation takes care of the behind-the-scenes so that you can give each person the attention they deserve.
Score candidates to find the best fit
Sort applicants with intelligent lead scoring
Give every contact a point-based score that shows their suitability for your program. Our lead scoring feature factors in their engagement, preferences, and more.
A score that adapts based on actions
When your contacts take action, their lead score will automatically change based on the criteria you’ve set as important.
Track behaviors and identify student interests
Capture what engages your students
What will make coming to your school an easy decision? When you identify student interests, you can follow up to highlight the academics and extracurricular activities that will help them make their decisions.
See which emails are most effective
Unify your analytics and get a holistic view of marketing efforts. Understand conversion rates to turn prospects into loyal customers, and attribute income to each channel.
Stay in touch with alumni
Simplify regular updates
Alumni relations is easy when you can see who’s interested. Track past donations, notify your team when it’s time to follow up, and use location targeting to announce local alumni gatherings.
Keep track of everything in one place
Save preferences, track alumni actions, and more in our powerful CRM feature. Make sure you’re always one step ahead, so you get the right content to the right people.
Easily schedule & send beautiful email updates
Welcome students at orientation
The beginning of school can be overwhelming. When you can use automation to deliver exactly the information that answers student’s questions, it makes the first few days of school a breeze.
Send important reminders
Showcase your classes, campus, and extracurriculars. Send beautiful emails that help prospective students picture what it’s like to attend your school.
University of Buenos Aires increased efficiency with intelligent automation
Smarter marketing automation helped UBA optimize their team and create the largest free artificial intelligence program in Latin America.
We would need a staff of 30 to manage 7,000 students. Thanks to ActiveCampaign automations, only 2 part-time employees are required, saving over $100k USD