Lead form builder to convert visitors to leads
Whether you need sign-up forms, questionnaires, lead magnets, or anything else, our form builder tool helps you frictionlessly gather the right data and start turning it into revenue.
Set the stage for personalized customer experiences
To build effective marketing campaigns, you need to understand your audience. Our form builder makes it easier than ever to ask the important questions – and get the answers you need.
Effortlessly create and embed forms across your ActiveCampaign landing pages and your own sites. We help you get the info you need to grow without disrupting the user journey.
Make a great first impression
Build on your campaign’s momentum and use the data you’ve gathered from forms to trigger the next stage of your marketing and sales engagement right away.
Start a welcome series. Or deliver a lead magnet. Don’t wait to nurture your contacts.
Choose the best form for your user experience
Different pages work best with different types of forms. Choose from four form types to remove friction and convert more visitors into contacts.
Inline form
Seamlessly embed your customized forms into your web pages for frictionless sign-ups.
Floating box
Build and personalize a floating box that sits in the corner of your web experience.
Modal pop-up
Create on-brand pop-ups to highlight new services, offers, and discounts.
Floating bar
Add a persistent bar at the bottom of your site to gather data and direct people to sign up.
Marketing Segmentation
Send the right content to the right people
Don’t just send emails, send the right emails. Make sure your contacts get personalized content based on hundreds of different factors.
Email Marketing Software
Build better campaigns
Build, send, automate, and track personalized email marketing campaigns to grow your business.
Dynamic Content Marketing
Let AI
ActiveCampaign's dynamic content feature chooses the best media and information to show to your leads based on past behavior. Don't just send one email to everyone, send the best emails to everyone
Sales CRM Database
Connect sales & marketing
Connect your marketing and sales teams with ActiveCampaign's fully integrated sales CRM. You can follow users from when they become a lead to well after converting.
Forms fit right into your marketing strategy
Here are just a few of the practical ways you can use forms today to start growing your business and driving results.
Collect a visitor’s demographic data, preferences, and more through standard and custom fields, and automatically kickoff follow-up actions across email, CRM, and other channels.
Segmentation
Sort and tag contacts and use your data to build more relevant user journeys for every customer.
Email Marketing
Build, send, automate, and track personalized email marketing campaigns to grow your business.
Dynamic Content
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.
CRM
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
