Send webinar registrants into ActiveCampaign for marketing automation and lead scoring
Keep and manage your webinar leads in one place
Capture lead information from the registration forms of your automated webinars in one place and take advantage of ActiveCampaign’s rich feature set for managing and automating sales and marketing activities.
Automate follow-up based on registration and attendance
Automatically assign leads to the right marketing automation workflow based on which webinars they registered for and whether or not they attended as a way to save time and drive them to the right action.
Use specific attendee actions to personalize your sales automation
Collect survey and poll data from interactions in eWebinar and map it to custom fields in ActiveCampaign in order to segment your webinar attendees in hyper-targeted ways. Use this data to automate deal creation, inform lead scoring, and personalize follow up.
