One of the most important things in marketing is to make sure that people get messages that are relevant. Not just to where they live, but to their interests and where they are in their customer journey.
Every detail about a contact is a way to segment them into targeted audiences. When the right messages reach the right people, you see a lot more customer engagement and sales.
One way to send certain messages to a specific audience is to use a Facebook Custom Audience. And you can easily add contacts to Facebook Custom Audiences after they subscribe to one of your lists.
All you need is the Add Contact to Facebook Audience After Subscribing Automation Recipe!
When a contact subscribes to a list, add them to the appropriate Facebook Custom Audience. Before you import this automation recipe, make sure to set up your Facebook integration.
Here's how the add contact to Facebook audience after subscribing automation works:
1. The contact subscribes to a specified list and triggers the automation. This is the list that is triggering the automation to add someone to a Custom Audience.
2. Once the contact subscribes to the list, the automation adds them to a specific Facebook Custom Audience. Choose the Custom Audience that aligns with the list the contact has subscribed to, like a general brand awareness audience for your master list or a specialized product-focused audience for a specific list.
3. (Optional) You can add more Facebook Custom Audience actions in this automation.
4. The automation ends.
What do you need to use the add contact to Facebook audience after subscribing automation recipe?
Just an ActiveCampaign account, Facebook Custom Audiences, and a contact list!
